The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops.
The increased use of next-generation analytics solutions supported by artificial intelligence/machine learning (AI/ML) allows service providers to track user behavior across mobile devices and rich media platforms. The combination of data collection and analytics helps providers understand consumers' preferences and create valuable targeting that will be useful for advertisers.
The study evaluates the mobile advertising industry in Asia-Pacific, focusing on in-app, mobile web, and mobile video advertising. The research identifies key market participants in the mobile advertising ecosystem and analyzes their competitive positions in the market. Geographic scope includes China, India, Singapore, and the rest of Asia-Pacific.
The base year is 2021, and the forecast period is from 2022 to 2026, with a breakdown by segment type and country.
Author: Dewi Rengganis
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Mobile Advertising
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Segmentation
Key Competitors
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Assumptions
Ad Spending Forecast
Ad Spending Forecast Analysis
Ad Spending Forecast by Country
Ad Spending Forecast Analysis by Country
Pricing Trends and Forecast Analysis
Competitive Environment
Revenue Share
Revenue Share Analysis
Growth Metrics
Ad Spending Forecast
Ad Spending Forecast by Country
Forecast Analysis and Market Trend
Growth Metrics
Ad Spending Forecast
Ad Spending Forecast by Country
Forecast Analysis and Market Trend
Growth Metrics
Ad Spending Forecast
Ad Spending Forecast by Country
Forecast Analysis and Market Trend
Company Profile Assessment
Alibaba
Alphabet
AppLovin
Baidu
ByteDance
InMobi
Kakao
Meta (Facebook)
Mobvista
Tencent
Growth Opportunity 1: Decentralization Advertising
Growth Opportunity 1: Decentralization Advertising (continued)
Growth Opportunity 2: Mobile Game Advertising
Growth Opportunity 2: Mobile Game Advertising (continued)
Growth Opportunity 3: Metaverse Advertising
Growth Opportunity 3: Metaverse Advertising (continued)
Conclusions and Recommendations
The 3 Big Predictions
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
List of Figures- Mobile Advertising: Growth Metrics, APAC, 2021
- Mobile Advertising: Growth Drivers, APAC, 2022–2026
- Mobile Advertising: Growth Restraints, APAC, 2022–2026
- Mobile Advertising: Ad Spending Forecast, APAC, 2021–2026
- Mobile Advertising: Ad Spending Forecast by Country, APAC, 2021–2026
- Mobile Advertising: Revenue Share of Top Participants, APAC, 2021
- In-App Advertising: Growth Metrics, APAC, 2021
- In-App Advertising: Ad Spending Forecast, APAC, 2021–2026
- In-App Advertising: Ad Spending Forecast by Country, 2021–2026
- Mobile Web Advertising: Growth Metrics, APAC, 2021
- Mobile Web Advertising: Ad Spending Forecast, APAC, 2021–2026
- Mobile Web Advertising: Ad Spending Forecast by Country, 2021–2026
- Mobile Video Advertising: Growth Metrics, APAC, 2021
- Mobile Video Advertising: Ad Spending Forecast, APAC, 2021–2026
- Mobile Video Advertising: Ad Spending Forecast by Country, 2021–2026
- Mobile Advertising: Alibaba Radar Assessment, APAC, 2021
- Mobile Advertising: Alphabet Radar Assessment, APAC, 2021
- Mobile Advertising: AppLovin Radar Assessment, APAC, 2021
- Mobile Advertising: Baidu Radar Assessment, APAC, 2021
- Mobile Advertising: ByteDance Radar Assessment, APAC, 2021
- Mobile Advertising: InMobi Radar Assessment, APAC, 2021
- Mobile Advertising: Kakao Radar Assessment, APAC, 2021
- Mobile Ad: Meta Radar Assessment, APAC, 2021
- Mobile Advertising: Mobvista Radar Assessment, APAC, 2021
- Mobile Ad: Tencent Radar Assessment, APAC, 2021
- Mobile Advertising: Twitter Radar Assessment, APAC, 2021
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The rising Internet penetration and ubiquity of smartphones will contribute to the growth of mobile advertising in Asia-Pacific. Mobile advertising services in the region are growing rapidly, as advertisers, media companies, and publishers follow audiences away from traditional TV commercials and desktops.
The increased use of next-generation analytics solutions supported by artificial intelligence/machine learning (AI/ML) allows service providers to track user behavior across mobile devices and rich media platforms. The combination of data collection and analytics helps providers understand consumers' preferences and create valuable targeting that will be useful for advertisers.
The study evaluates the mobile advertising industry in Asia-Pacific, focusing on in-app, mobile web, and mobile video advertising. The research identifies key market participants in the mobile advertising ecosystem and analyzes their competitive positions in the market. Geographic scope includes China, India, Singapore, and the rest of Asia-Pacific.
The base year is 2021, and the forecast period is from 2022 to 2026, with a breakdown by segment type and country.
Author: Dewi Rengganis
| Deliverable Type | Market Research |
|---|---|
| Author | Dewi Rengganis |
| Industries | Telecom |
| No Index | No |
| Is Prebook | No |
| List of Charts and Figures | Mobile Advertising: Growth Metrics, APAC, 2021~ Mobile Advertising: Growth Drivers, APAC, 2022–2026~ Mobile Advertising: Growth Restraints, APAC, 2022–2026~ Mobile Advertising: Ad Spending Forecast, APAC, 2021–2026~ Mobile Advertising: Ad Spending Forecast by Country, APAC, 2021–2026~ Mobile Advertising: Revenue Share of Top Participants, APAC, 2021~ In-App Advertising: Growth Metrics, APAC, 2021~ In-App Advertising: Ad Spending Forecast, APAC, 2021–2026~ In-App Advertising: Ad Spending Forecast by Country, 2021–2026~ Mobile Web Advertising: Growth Metrics, APAC, 2021~ Mobile Web Advertising: Ad Spending Forecast, APAC, 2021–2026~ Mobile Web Advertising: Ad Spending Forecast by Country, 2021–2026~ Mobile Video Advertising: Growth Metrics, APAC, 2021~ Mobile Video Advertising: Ad Spending Forecast, APAC, 2021–2026~ Mobile Video Advertising: Ad Spending Forecast by Country, 2021–2026~ Mobile Advertising: Alibaba Radar Assessment, APAC, 2021~ Mobile Advertising: Alphabet Radar Assessment, APAC, 2021~ Mobile Advertising: AppLovin Radar Assessment, APAC, 2021~ Mobile Advertising: Baidu Radar Assessment, APAC, 2021~ Mobile Advertising: ByteDance Radar Assessment, APAC, 2021~ Mobile Advertising: InMobi Radar Assessment, APAC, 2021~ Mobile Advertising: Kakao Radar Assessment, APAC, 2021~ Mobile Ad: Meta Radar Assessment, APAC, 2021~ Mobile Advertising: Mobvista Radar Assessment, APAC, 2021~ Mobile Ad: Tencent Radar Assessment, APAC, 2021~ Mobile Advertising: Twitter Radar Assessment, APAC, 2021~ |
| Podcast | No |
| WIP Number | PD9B-01-00-00-00 |
Asia-Pacific Mobile Advertising Growth Opportunities
Asia-Pacific Mobile Advertising Growth Opportunities
Hyper-personalization of Advertising and Autonomous Ad Network for Transformational Growth
RELEASE DATE
26-Oct-2022
26-Oct-2022
REGION
Asia Pacific
Asia Pacific
Deliverable Type
Market Research
Market Research
Research Code: PD9B-01-00-00-00
SKU: IT04598-AP-MT_27013
$4,950.00
In stock
SKU
IT04598-AP-MT_27013