This study examines the automated security validation (ASV) sector, providing detailed insights into key market trends, forecasts, and dynamics. ASV tools provide a well-rounded, continuous, and automated assessment of an organization’s security posture, helping enterprises test their security resiliency by running attack simulations on information technology (IT) infrastructure. These tools work by profiling well-known threat actors and attacks to test enterprise security architecture monitoring, detection, and response capabilities. The tools execute well-defined tactics, techniques, and procedures to mimic real-world cyber adversaries that leverage generative AI tools to launch large-scale, sophisticated attacks.
This study focuses on market trends and the global growth outlook for ASV solutions, with a regional deep-dive analysis including North America; Europe; Central and Latin America (CALA), the Middle East and Africa (MEA); and Asia-Pacific (APAC). The study provides revenue breakdown and growth estimates by business size: small (250–499 employees), medium (500–999 employees), large (1,000–4,999 employees), and very large (?5,000 employees). It also offers a competitor analysis, key vendor profiles, and valuable insights for chief information security officers (CISOs). It analyzes the factors driving and restraining the growth of this industry and identifies the opportunities emerging from the changes in this space for market players and stakeholders to leverage. The base year is 2023, and the forecast period is from 2024 to 2028.
Author: Swetha Ramachandran Krishnamoorthi
Revenue Forecast
The revenue estimate for the base year 2023 is $334.3 million, with a CAGR of 19.8% projected for the study period from 2023 to 2028.
The Impact of the Top 3 Strategic Imperatives on the Automated Security Validation (ASV) Sector
Competitive Intensity
In addition to intense competition within the sector, ASV vendors face stiff competition from adjacent sectors, such as automated penetration testing and vulnerability management (VM).
Vendors from adjacent sectors strive to include security validation capabilities to address the growing demand for contextualized vulnerability prioritization capabilities.
In the crowded security industry, ASV vendors struggle to create awareness among the end customers about distinct benefits of security validation over those of adjacent sectors. Consequently, customers allocate less of the security budget to ASV, thereby constricting vendor revenue.
Industry Convergence
ASV tools provide an adversary’s perspective of exposures in an organization’s network. Such information helps security teams prioritize high-impact exposures, reducing the remediation workload for security teams.
- As a result, ASV use cases are increasingly relevant for various security operations (SecOps) tools, such as VM, extended detection and response (XDR), and security orchestration, automation, and response (SOAR).
- Partnerships between ASV and SecOps vendors, such as endpoint detection and response (EDR), disaster recovery, XDR, VM, and SOAR, are becoming increasingly common.
- SecOps vendors may absorb some of the ASV vendors through mergers and acquisitions (M&As) in the future.
- Some leading ASV vendors might incorporate SecOps capabilities to offer an integrated exposure management portfolio.
Transformative Megatrends
Organizations are increasingly finding a large volume of exposure in their cloud infrastructure, and the increasing adoption of AI brings in new security exposures.
- Existing security approaches are either ineffective or inefficient to handle such new types of threats to the organization’s security.
- ASV vendors must accelerate innovation to accommodate the security concerns of the digital organization.
- Because of shrinking cybersecurity budgets and an uncertain economic environment, ASV vendors are struggling to distribute resources and cash between growth and innovation.
Scope of Analysis
ASV tools help enterprises test their security resiliency by running attack simulations on information technology (IT) infrastructure.
- ASV tools are alternatives to traditional security posture assessment mechanisms, such as penetration testing, red team exercises, security control validation, and vulnerability assessment.
- ASV tools act like real attackers while avoiding collateral damage to vital business systems. These tools provide a holistic view of an organization’s attack surface and help detect security posture drift.
Segmentation
ASV
North America
North America includes the United States and Canada. The region has a high concentration of enterprises at the higher end of the security maturity spectrum open to experimenting with new technologies and tools.
Europe
Europe has a diverse mix of enterprises with varied security maturity levels. Western European countries, such as the United Kingdom, France, and Germany, exercise robust security policies.
CALA
CALA is an emerging region for the ASV market. Security is taking a front seat for many businesses within this region, although the region is not equal to North American countries regarding security.
MEA
MEA countries spend less on security initiatives and largely make do with annual compliance-based penetration testing exercises. The large concentration of ASV vendors in Israel is improving adoption in this region.
APAC
APAC includes countries such as India, Australia, Japan, Malaysia, Singapore, and Thailand. APAC is usually a late entrant to new security tools, such as ASV. Increasing regulatory requirements and lower spending capacity characterize this region.
Competitive Environment
| Number of Competitors | 15+ |
| Competitive Factors | Breadth of use cases, scalability, customer support, ease of use, intuitive visualization of the attack surface, ability to integrate with security tools, cost |
| Key End-user Industry Verticals | Large businesses in banking, financial services, and insurance (BFSI), healthcare, technology, retail and consumer goods |
| Leading Competitors | Cymulate, XM Cyber, Picus Security, Pentera, SafeBreach, AttackIQ |
| Revenue Share of Top 5 Competitors (2023) | 86.7% |
| Other Notable Competitors | Validato, Horizon3.ai, FourCore, Veriti |
| Distribution Structure | Direct sales, value-added resellers (VARs), distributors, managed service providers, managed security service providers (MSSPs) |
| Notable A&Ms | XM Cyber acquired Confluera (an XDR vendor) and Cyber Observer (a cloud security posture management vendor). |
Growth Drivers
ASV: Growth Drivers
| Driver | 1–2 Years | 3–4 Years | 5th Year |
|---|---|---|---|
| An expanding attack surface demands continuous and automated security testing approaches to prevent cyberattacks. | High | High | High |
| Growing adoption of AI and cloud-based infrastructure calls for proactive approaches to find and fix security gaps. | Medium | High | High |
| ASV tools offer contextual prioritization capabilities to address information overload, which is an important pain point for security teams across organizations. | Medium | Medium | High |
| Other security ecosystem vendors, such as VM, EDR, XDR, and SOAR, find increasing value in integrating ASV use cases into their tools and services. | Low | Medium | Medium |
| Continuous security assessment capabilities make breach and attack simulation (BAS) a suitable and practical choice to ensure regulatory compliance. | Low | Low | Medium |

Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Automated Security Validation (ASV) Sector
Scope of Analysis
Segmentation
Competitive Environment
Key Competitors
Distribution Channels
Growth Metrics
Growth Drivers
Growth Driver Analysis
Growth Driver Analysis (continued)
Growth Driver Analysis (continued)
Growth Driver Analysis (continued)
Growth Driver Analysis (continued)
Growth Driver Analysis (continued)
Growth Driver Analysis (continued)
Growth Driver Analysis (continued)
Growth Restraints
Growth Restraint Analysis
Growth Restraint Analysis (continued)
Growth Restraint Analysis (continued)
Forecast Considerations
Revenue Forecast
Revenue Forecast by Region
Revenue Forecast by Business Size
Revenue Forecast Analysis
Revenue Forecast Analysis (continued)
Revenue Forecast Analysis (continued)
Pricing Trends and Forecast Analysis
Revenue Share
Revenue Share Analysis
Revenue Share Analysis (continued)
Growth Metrics
Revenue Forecast
Revenue Forecast by Business Size
Forecast Analysis
Growth Metrics
Revenue Forecast
Revenue Forecast by Business Size
Forecast Analysis
Growth Metrics
Revenue Forecast
Revenue Forecast by Business Size
Forecast Analysis
Growth Metrics
Revenue Forecast
Revenue Forecast by Business Size
Forecast Analysis
Growth Metrics
Revenue Forecast
Revenue Forecast by Business Size
Forecast Analysis
When is the Right Time to Invest in ASV?
Who Gets the Most Value out of ASV?
Top 15 Parameters to Consider When Buying ASV Tools
Growth Opportunity 1: Consolidation of Security Assessment Approaches
Growth Opportunity 1: Consolidation of Security Assessment Approaches (continued)
Growth Opportunity 2: MSSPs as Partners and Target Customer Segment
Growth Opportunity 2: MSSPs as Partners and Target Customer Segment (continued)
Growth Opportunity 3: Use of AI
Growth Opportunity 3: Use of AI (continued)
Growth Opportunity 4: Expansion to New Markets
Growth Opportunity 4: Expansion to New Markets (continued)
Best Practices Recognition
Frost Radar
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
- ASV: Distribution Channel Analysis, Global, 2023
- ASV: Growth Metrics, Global, 2023
- ASV: Growth Drivers, Global, 2024–2028
- Number of Times Cyberattacks have Negatively Impacted Organizations in the Last 12 Months, Global, 2023
- Current State of AI Deployment, Global, 2024
- Factors Driving Cybersecurity Strategy in Organizations, Global, 2023
- Barriers to Organization Security, Global, 2023
- ASV: Growth Restraints, Global, 2024–2028
- ASV: Revenue Forecast, Global, 2020–2028
- ASV: Revenue Forecast by Region, Global, 2020–2028
- ASV: Revenue Forecast by Business Size, Global, 2020–2028
- ASV: Projected vs Actual Revenue Comparison, Global, 2020–2028
- ASV: ASP Benchmarking of Key Vendors, Global, 2023
- ASV: Revenue Share of Top Participants, Global, 2023
- ASV: Growth Metrics, APAC, 2023
- ASV: Revenue Forecast, APAC, 2020–2028
- ASV: Revenue Forecast by Business Size, APAC, 2020–2028
- ASV: Growth Metrics, Europe, 2023
- ASV: Revenue Forecast, Europe, 2020–2028
- ASV: Revenue Forecast by Business Size, Europe, 2020–2028
- ASV: Growth Metrics, North America, 2023
- ASV: Revenue Forecast, North America, 2020–2028
- ASV: Revenue Forecast by Business Size, North America, 2020–2028
- ASV: Growth Metrics, CALA, 2023
- ASV: Revenue Forecast, CALA, 2020–2028
- ASV: Revenue Forecast by Business Size, CALA, 2020–2028
- ASV: Growth Metrics, MEA, 2023
- ASV: Revenue Forecast, MEA, 2020–2028
- ASV: Revenue Forecast by Business Size, MEA, 2020–2028
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| Deliverable Type | Market Research |
|---|---|
| Author | Swetha Ramachandran Krishnamoorthi |
| Industries | Aerospace, Defence and Security |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Automated Security Validation |
| Keyword 2 | Security Automation Market |
| Keyword 3 | Automated Security Solutions |
| List of Charts and Figures | ASV: Distribution Channel Analysis, Global, 2023~ ASV: Growth Metrics, Global, 2023~ ASV: Growth Drivers, Global, 2024–2028~ Number of Times Cyberattacks have Negatively Impacted Organizations in the Last 12 Months, Global, 2023~ Current State of AI Deployment, Global, 2024~ Factors Driving Cybersecurity Strategy in Organizations, Global, 2023~ Barriers to Organization Security, Global, 2023~ ASV: Growth Restraints, Global, 2024–2028~ ASV: Revenue Forecast, Global, 2020–2028~ ASV: Revenue Forecast by Region, Global, 2020–2028~ ASV: Revenue Forecast by Business Size, Global, 2020–2028~ ASV: Projected vs Actual Revenue Comparison, Global, 2020–2028~ ASV: ASP Benchmarking of Key Vendors, Global, 2023~ ASV: Revenue Share of Top Participants, Global, 2023~ ASV: Growth Metrics, APAC, 2023~ ASV: Revenue Forecast, APAC, 2020–2028~ ASV: Revenue Forecast by Business Size, APAC, 2020–2028~ ASV: Growth Metrics, Europe, 2023~ ASV: Revenue Forecast, Europe, 2020–2028~ ASV: Revenue Forecast by Business Size, Europe, 2020–2028~ ASV: Growth Metrics, North America, 2023~ ASV: Revenue Forecast, North America, 2020–2028~ ASV: Revenue Forecast by Business Size, North America, 2020–2028~ ASV: Growth Metrics, CALA, 2023~ ASV: Revenue Forecast, CALA, 2020–2028~ ASV: Revenue Forecast by Business Size, CALA, 2020–2028~ ASV: Growth Metrics, MEA, 2023~ ASV: Revenue Forecast, MEA, 2020–2028~ ASV: Revenue Forecast by Business Size, MEA, 2020–2028~ |
| Podcast | No |
| Predecessor | MG98-01-00-00-00 |
| WIP Number | PFG1-01-00-00-00 |
Automated Security Validation Sector, Global, 2023 2028
Enhanced Platform Capabilities and New Digital Environment Coverage are Driving Transformational Growth with an Uptick in Demand
30-Aug-2024
Global
Market Research
