This study provides an understanding of the automation market in Malaysia, one of Southeast Asia's developed regions. It discusses the techniques such as PLC, SCADA, HMI, DCS and MES in detail. It also covers the major end-users such as oil and gas, water, electronics and semiconductor manufacturers. The study also provides information on the latest developments in the automation industry and the market share of major players besides providing information on the challenges faced by manufacturers of these automation equipments.