Brazil market is very nascent for smart grid, comparing to the rest of the world, U.S. and Europe, for instance. Power utilities are running pilot projects, several technologies are being tested by different manufactures and policies and regulations are being defined. However, market potential is large considering the expected number of connected clients and the Brazilian networks extension. Competitive production scales and technology penetration will be crucial to make smart grid a growing and profitable market in the region. Legislation and government incentives are considered very important at this stage of the industry, leveraging local companies and approving new technologies implementation.