The North American class 1–3 wiper blades aftermarket is experiencing a major shift in demand from conventional to beam product types. This change offers significant growth potential for suppliers that can properly position their products with distributors and consumers. Frost & Sullivan expects total revenue in the wiper blades aftermarket to rise from approximately $893.6 million in 2021 to an estimated $1.34 billion in 2028. Growth rates will be driven mainly by the beam blades segment. The new wiper blades automakers introduced during the last decade strongly affect product sales in the aftermarket, including replacement products. Wiper blade replacement remains one of the most under-performed vehicle maintenance services, suggesting a large, hidden, and unmet market need.
Frost & Sullivan bases its analysis of the North American class–3 wiper blades aftermarket on extensive interviews with suppliers and distributors. In addition, primary research is combined with ongoing customer surveys and field research to validate findings and capture key market trends. Where applicable, the study makes comparisons to Frost & Sullivan’s previous research on wiper blades to help identify recent trends.
Author: Stephen Spivey
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the North American Wiper Blades Aftermarket
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Segmentation
Key Competitors
Growth Metrics
Distribution Channels
Growth Drivers
Growth Restraints
Forecast Assumptions
Revenue and Unit Shipment Forecast
Revenue Forecast by Product
Unit Shipment Forecast by Product
Revenue Forecast Analysis
Pricing Trends and Forecast Analysis
Competitive Environment
Revenue Share
Revenue Share Analysis
Key Growth Metrics for Conventional Wiper Blades
Revenue and Unit Shipment Forecast, Conventional Wiper Blades
Forecast Analysis, Conventional Wiper Blades
Key Growth Metrics for Beam Wiper Blades
Revenue and Unit Shipment Forecast, Beam Wiper Blades
Forecast Analysis, Beam Wiper Blades
Key Growth Metrics for Hybrid Wiper Blades
Revenue and Unit Shipment Forecast, Hybrid Wiper Blades
Forecast Analysis, Hybrid Wiper Blades
Key Growth Metrics for Rear Wiper Blades
Revenue and Unit Shipment Forecast, Rear Wiper Blades
Forecast Analysis, Rear Wiper Blades
Key Growth Metrics for Winter Wiper Blades
Revenue and Unit Shipment Forecast, Winter Wiper Blades
Forecast Analysis, Winter Wiper Blades
Key Growth Metrics for Specialty Wiper Blades
Revenue and Unit Shipment Forecast, Specialty Wiper Blades
Forecast Analysis, Specialty Wiper Blades
Growth Opportunity 1: Private Labeling for Market Share Growth
Growth Opportunity 1: Private Labeling for Market Share Growth (continued)
Growth Opportunity 2: Brand Licensing to Gain Credibility with Customers
Growth Opportunity 2: Brand Licensing to Gain Credibility with Customers (continued)
Growth Opportunity 3: Direct Importing to Gain Cost Advantages
Growth Opportunity 3: Direct Importing to Gain Cost Advantages (continued)
Growth Opportunity 4: Specialization in Premium Products to Enhance Profitability
Growth Opportunity 4: Specialization in Premium Products to Enhance Profitability (continued)
Growth Opportunity 5: Joint Ventures to Support Low-cost Production
Growth Opportunity 5: Joint Ventures to Support Low-cost Production (continued)
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Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
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| Deliverable Type | Market Research |
|---|---|
| Author | Stephen Spivey |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Podcast | No |
| Predecessor | K68A-01-00-00-00 |
| WIP Number | K7D7-01-00-00-00 |
Category Management: Class 1–3 Wiper Blades Aftermarket in North America
Total Category Revenue Up 30% in 2021
10-Nov-2022
North America
Market Research