CenturyLink’s acquisition is motivated by improving the performance for viewers of live events and day/date content releases to reduce buffering and failed starts during peak hours and catch up TV. Streamroot leverages a software-based mesh network and a deterministic data science methodology, providing device awareness to ensure that consumers have only optimal experiences without creating any data privacy concerns. This extends the capabilities of CenturyLink’s existing CDN network to offer the promise of better performance in hard-to-reach places and during volume spikes when delivery is most difficult.