This research service analyzes the decorative paints and coatings in Brazil. The market is part of the total paints and coatings market in Brazil (that splits in Decorative, Automotive, Refinish and Industrial). It can be segmented by paint quality (economic, standard, premium), or by end user (retail, constructor, export). The market is in its medium growth stage, as it is not mature yet, but presents considerable growth rates. The main tendency for the market is new environmental and health friendly products, as well as products with innovative properties.