Frost & Sullivan defines communications platforms as a service (CPaaS) as any cloud-based platform that enables developers to programmatically embed voice, video, chat, and messaging services in their business or consumer applications and workflows. In nearly all cases, the embedded communications and collaboration services leveraged through a CPaaS are a feature of the larger application and rarely its primary focus. For example, consumer-focused ride-sharing applications require a means for the driver and passenger to connect via SMS or a voice call. Organizations can leverage CPaaS to deliver their application’s communications features, which frees the developers to focus on mission-critical aspects.
CPaaS solutions represent a significant departure from how businesses of all sizes customarily purchase and deploy communications. The solutions’ value proposition lies in providing a powerful toolset to make business communications applications richer and more tightly integrated into business workflows. CPaaS provides additional capabilities to complement a business’s existing communications infrastructure.
Similar to other cloud-based services, most CPaaS solutions offer businesses a compelling operating expense (OpEx) alternative to costly capital expenditure (CapEx) for the deployment of appropriate communications and network infrastructure needed to securely support application programming interface (API)-driven voice, video, and messaging services. Importantly, cloud-based CPaaS offerings are priced at published per-API call or per-minute rates, enabling businesses to pay for the exact amount of services they consume. This is a particularly attractive value proposition for organizations with varying levels of demand or seasonal spikes in business activity.
Programmable communications solutions, particularly CPaaS, have seen steady growth driven by increasing awareness among enterprise decision-makers and the market’s ability to serve the needs of both traditional and enterprise developers. The programmable communications market received a jumpstart in 2020 as requirements to support brand-new use cases, such as contact tracing and curbside pickup, pushed companies of all sizes to rethink business processes and customer engagement.
The key value proposition of CPaaS—providing a powerful toolset to make business communications applications richer and more tightly integrated within business workflows—is perfectly aligned with the ongoing digital transformation efforts that nearly every organization is undertaking.
The companies chosen for this Frost Radar cover the full spectrum of CPaaS providers and enablers, including pure-play providers, as well as those that offer service provider-enabling solutions and hybrid CPaaS solutions integrated with on-premises resources.
Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to generate their position on the Frost Radar. The publication presents competitive profiles of each company on the Frost Radar, considering their strengths and the opportunities that best fit those strengths.
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Frost Radar™: Communications Platform as a Service, 2024
Frost Radar™ Competitive Environment
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Tata Communications
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Best Practices
Growth Opportunities
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform (continued)
Significance of Being on the Frost Radar™
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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
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| Deliverable Type | Frost Radar |
|---|---|
| Author | Michael Brandenburg |
| Industries | Information Technology |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | CPaaS Market Growth |
| Keyword 2 | Communications Platform as a Service |
| Keyword 3 | CPaaS Market Trends |
| Podcast | No |
| WIP Number | K99E-01-00-00-00 |
Frost Radar™: Communications Platform as a Service, 2024
A Benchmarking System to Spark Companies to Action Innovation that Fuels New Deal Flow and Growth Pipelines
24-Sep-2024
Global
Frost Radar