The Frost Radar™ for the digital experience platform (DXP) market analyzes providers offering software solutions that allow organizations to plan, distribute, manage, measure, and optimize omnichannel customer interactions through a set of tools. It plots 12 selected providers based on 10 growth and innovation criteria comprising quantitative and qualitative factors.
The vertical Growth Index is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective sales and marketing strategies. For growth performance and track record, Frost & Sullivan analysts considered each company’s year-end revenue for 2020, 2021, 2022, and 2023. Those metrics were added to three additional qualitative metrics—growth pipeline, vision and strategy, and sales and marketing—to determine the positioning of each company on the Growth Index.
The horizontal Innovation Index is a measure of a company’s ability to develop products/features/services/solutions (with a clear understanding of disruptive megatrends) that are globally applicable, able to evolve and expand to serve multiple markets, and aligned to customers’ changing needs.
The inclusion criteria for DXP providers are content management and content delivery capabilities, support for omnichannel experiences, personalization functionalities, integration with third-party applications, the ability to support customers internationally, and annual revenue exceeding $40 million in CY2023.
Frost & Sullivan analyzes several companies in an industry. Those selected for further analysis based on their distinguished performance are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company included in this report, assessing their strengths and the growth opportunities that best fit those strengths.
Strategic Imperative
Strategic Imperative (continued)
Strategic Imperative (continued)
Growth Environment
Growth Environment (continued)
Frost Radar™: Digital Experience Platforms
Frost Radar™ Competitive Environment
Frost Radar™ Competitive Environment (continued)
Acquia
Acquia (continued)
Acquia (continued)
Adobe
Adobe (continued)
Adobe (continued)
Adobe (continued)
Bloomreach
Bloomreach (continued)
Bloomreach (continued)
Contentful
Contentful (continued)
Contentful (continued)
Contentstack
Contentstack (continued)
Contentstack (continued)
HCLSoftware
HCLSoftware (continued)
HCLSoftware (continued)
Liferay
Liferay (continued)
Liferay (continued)
OpenText
OpenText (continued)
OpenText (continued)
Optimizely
Optimizely (continued)
Optimizely (continued)
Progress
Progress (continued)
Progress (continued)
Sitecore
Sitecore (continued)
Sitecore (continued)
Squiz
Squiz (continued)
Squiz (continued)
Best Practices
Growth Opportunities
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform (continued)
Significance of Being on the Frost Radar™
Frost Radar™ Empowers the CEO’s Growth Team
Frost Radar™ Empowers Investors
Frost Radar™ Empowers Customers
Frost Radar™ Empowers the Board of Directors
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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
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Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| Author | Lara Forlino |
| Industries | Entertainment and Media |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Digital Experience Platforms |
| Keyword 2 | Digital Transformation |
| Keyword 3 | Dxp |
| Podcast | No |
| WIP Number | KA22-01-00-00-00 |
Frost Radar™: Digital Experience Platforms, 2024
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
08-Aug-2024
Global
Frost Radar
