Digital technologies and cloud communications and collaboration services, in particular, have provided solutions to European businesses and public sector organizations looking to bridge physical distances across employees, customers, suppliers, and partners. Flexible consumption models, mobile-ready solutions, and collaboration-rich user experiences have proved their value at a time of unprecedented physical disconnectedness.
To grow revenue above historical levels, European UCaaS market participants must create a robust growth pipeline incorporating strategic imperatives in the post-pandemic world to empower a globally connected organization, a demographically diverse workforce, and digital-native customers.
Differentiated programmable solutions, creative packaging and pricing, unique value propositions, and excellent customer support will determine market winners. It also is imperative for communications technology developers and service providers to focus on feature differentiation and platform reliability, security, scalability, and extensibility in the next 5 to 10 years.
Software-based, mobile-ready, pre-packaged, yet API-rich cloud communications solutions will gain traction among small and medium-size businesses (SMBs) as well as larger enterprises and multinational corporations (MNCs). To scale and accelerate growth, market participants need to leverage a robust core feature set and standardized packaging and pricing across customer segments and multiple countries, while creating differentiated customer value through integrations with important processes in customer organizations.
Programmability, embedded unified communications (i.e., voice, video and messaging features integrated with IoT devices), as well as workflow collaboration (integrated with business and vertical software), and composable, persona-based experiences will determine provider success in the next 10 years.
The Frost Radar™ reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in an industry and benchmarks them across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned.
Author: Robert Arnold

The Strategic Imperative
The Strategic Imperative (continued)
The Strategic Imperative (continued)
Growth Environment
Growth Environment (continued)
Frost Radar™: European UCaaS Market
Frost Radar™: Competitive Environment
Frost Radar™: Competitive Environment (continued)
Frost Radar™: Competitive Environment (continued)
8x8
AT&T
BT
Cisco
Dstny
Elisa
Enreach
Gamma
KPN
Microsoft
NFON
Orange
RingCentral
Swisscom
TDC
Telefonica
Telenor
Telia
Verizon
Vodafone
Wildix
Zoom
Strategic Insights
Significance of Being on the Frost Radar™
Frost Radar™ Empowers the CEO’s Growth Team
Frost Radar™ Empowers Investors
Frost Radar™ Empowers Customers
Frost Radar™ Empowers the Board of Directors
Frost Radar™: Benchmarking Future Growth Potential
Frost Radar™: Benchmarking Future Growth Potential
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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
Speak directly with our analytics experts for tailored recommendations.
Purchase includes:
- Report download
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Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| Author | Rob Arnold |
| Industries | Telecom |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | ucaas market |
| Keyword 2 | ucaas market share |
| Keyword 3 | ucaas market trends |
| Podcast | No |
| Predecessor | K66E-01-00-00-00 |
| WIP Number | K7FB-01-00-00-00 |
Frost Radar™: European UCaaS Market 2022
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
21-Sep-2022
Europe
Frost Radar
