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The research and analysis is the foundation of the Frost Radar, a robust analytical tool that benchmarks companies’ innovation focus and growth performance in a given market. The dynamic solution offers frequent rating and positioning of companies that are agitating, contending or revolutionizing the industry
Frost Radar in the enterprise desktop phone market evaluates global Time Division Multiplexing (TDM) and Internet Protocol (IP) desktop phone vendors that generate at least USD 15 million in annual revenues. Both independent endpoint vendors and enterprise communications and collaboration vendors offering a visible portfolio of enterprise endpoints are included. The analysis excludes desktop phone vendors that focus mainly on the small office/ home office (SOHO) segment.
The enterprise communications endpoints market is in a state of constant flux. Over the last two decades, the diversity and accessibility of communications devices and software endpoints has exponentially increased due to continuous rapid innovation. Today, enterprise communications endpoints encompass a wide variety of hardware-centric devices, as well as a gamut of software communications and collaboration services.
Despite the mature stage of the desktop phone market, claims of the “death” of the IP desktop phone are far from reality. Even with the wide variety of endpoints in today’s workspaces, Frost & Sullivan research shows that business desktop phones continue to be used by a considerable 92.0% of the world’s business users. This translates to an estimated installed base of 480.8 million desktop phones , of which 283.8 million are TDM desktop phones and 196.9 million are IP desktop phones. Yet, technology usage habits have dramatically changed. More business workers are diversifying the tools they use to communicate and collaborate with others, particularly with respect to mobile phones and software services. However, desk sets are still seen by many professionals as the most reliable, convenient, secure and easy way to have business conversations.
In 2018, circa 24.5 million enterprise IP phones and 2.7 million TDM phones were shipped globally.
The global enterprise desktop phone market is made of more than 50 vendors of TDM and IP desktop phones. Some are independent enterprise endpoint vendors, while others offer devices as part of their larger enterprise communications and collaboration portfolio.
Frost & Sullivan’s first global enterprise desktop phone market Radar delivers an analysis of 14 of the largest desktop phone vendor today including: Alcatel-Lucent Enterprise (ALE), AudioCodes, Avaya, Cisco, Grandstream, Huawei, Mitel, NEC, Panasonic, Poly, Samsung, Snom, Unify, and Yealink.
Author: Alaa Saayed
Industry Overview
Industry Overview (continued)
Industry Overview (continued)
Industry Overview (continued)
Industry Overview (continued)
The Frost RADAR®
Frost Radar—Description of Companies Plotted
Frost Radar—Description of Companies Plotted (continued)
Alcatel-Lucent Enterprise (ALE)
AudioCodes
Avaya
Cisco
Grandstream
Huawei
Mitel
NEC
Panasonic
Poly
Samsung
Snom
Unify
Yealink
The Last Word—Key Takeaways
Legal Disclaimer
Frost Radar—2 Major Indices, 10 Analytical Ingredients, 1 Platform
Frost Radar—2 Major Indices, 10 Analytical Ingredients, 1 Platform (continued)
Frost Radar—C2A
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
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| Deliverable Type | Frost Radar |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Alaa Saayed |
| Industries | Telecom |
| WIP Number | K44A-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9705-C1,9610,9656 |
Frost Radar in the Global Enterprise Desktop Phone Market
A Measurement System to Spark Companies 2 Action (C2A)—Innovation That Fuels New Deal Flow and Growth Pipelines
12-Dec-2019
Global
Frost Radar
