The global optical time domain reflectometer (OTDR) market registered revenues of about $200 million in 2019, growing at an average rate of 9% year-on-year. The objective of this Radar is to identify the key companies, their success factors, and opportunities for growth. The study compares different companies on a Growth Index and Innovation Index.
5G is expected to fuel demand for OTDRs with growth in all form factors including handheld, portable, and benchtop instruments. OTDR is also the fastest-growing segment in the overall fiber optic test equipment (FOTE) market. There is immense growth opportunity from all geographic locations with Tier I vendors selling both directly and indirectly in all major countries across the globe.
The companies analyzed in this report include AFL, Aishwarya Technologies, Anritsu, EXFO, Fluke Networks, GAO Tek, IDEAL Networks, INNO Instruments, Photon Kinetics, ShinewayTech, VeEX Inc., VIAVI, and Yokogawa.
• One of the key functions that network equipment manufacturers are starting to include in their offerings is an OTDR function for simple fault location. With fiber inspection probes already making inroads, multi-functional OTDRs are on the rise.
• Market leaders have been launching smarter OTDR solutions to address customer needs for increased productivity and user safety.
• EXFO and VIAVI lead the market with more than a 65% market share between them.
• Handheld and portable instruments form the largest segment due to their ease of use, low cost, and light weight.
• There are several opportunities that lie ahead even for Tier II and Tier III companies thanks to their low cost. Product quality is gaining importance with the need for 5G testing.
The Frost Radar reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar methodology. The document presents competitive profiles on each of the companies in the Frost Radar based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across 10 criteria on the Frost Radar, where the leading companies in the industry are then positioned. Industry leaders, predominantly in the Innovation Index for this market, are recognized as best practice recipients.
Author: Sujan Sami
Industry Overview
The Frost Radar
Frost Radar—Description of Companies Plotted
AFL
Aishwarya Technologies and Telecom Limited
Anritsu
EXFO Inc.
Fluke Networks
GAO Tek & GAO Group Inc.
IDEAL Networks
INNO Instrument inc.
Photon Kinetics, Inc
ShinewayTech (Shineway)
VeEX Inc.
VIAVI Solutions Inc.
Yokogawa Electric Corporation
The Last Word—Key Takeaways
Legal Disclaimer
Frost Radar—2 Major Indices, 10 Analytical Ingredients, 1 Platform
Frost Radar—2 Major Indices, 10 Analytical Ingredients, 1 Platform (continued)
Frost Radar—C2A
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
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- Growth Opportunities
- Best Practices
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Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Sujan Sami |
| Industries | Test and Measurement Instrumentation |
| WIP Number | K436-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9404-A5,9594,9408 |
Frost Radar in the Global Optical Time Domain Reflectometer (OTDR) Market
A Measurement System to Spark Companies 2 Action (C2A)—Innovation That Fuels New Deal Flow and Growth Pipelines
24-Jan-2020
Global
Frost Radar
