With air pollution becoming a health hazard, there is very little that citizens can do to immediately address the problem; this is where the air purifier comes into play. In recent years, the air purifier market has witnessed a hike in demand fueled by degrading air quality and increasing concern toward health issues. The air purifier industry is developing at a fast pace due to increasing environmental norms regarding improving the air quality and technological advancements made into this field, such as the recent implementation of HEPA filters. Despite the various technological developments, air purifiers have been perceived as a luxury item because of their high installation and maintenance cost.
However, competition in the air purifier market is increasing, which is bringing down prices. With growing disposable income, air purifiers are gradually being perceived as a utility product, specifically in the residential sector. Moreover, the demand for air purifiers is no longer limited to residential and industrial uses; recently, the commercial market has also opened up to the air purifier industry.
High-efficiency particulate air (HEPA)-based air purifiers occupy almost 98.4% of total air purifier sales and this trend is expected to continue. This is because HEPA has the capability of filtering harmful particles of up to 99.97%, and some variants even filter microns of 0.1 size and claim 99.99% efficiency. Currently, the Northern parts of India have the largest market share of air purifier sales because of high levels of pollution, especially in the Delhi-NCR region. Sales from Tier I cities will dominate the market, and due to increased awareness, Tier II cities will also display increased sales of air purifiers by FY2023.
Some of the major players operating in India air purifier market are Philips India Ltd., Sharp Business Systems (India) Pvt Ltd., Blueair India Pvt Ltd., Eureka Forbes Ltd., Dyson Technology India Pvt Ltd., Honeywell India Pvt Ltd., LG Electronics India Pvt Ltd., Kent R O Systems Ltd., Atlanta Healthcare, Panasonic India Pvt Ltd., Crusaders Technologies India Pvt. Ltd., and Daikin Air Conditioning India Pvt Ltd.
This analysis offers the most up-to-date market data on the actual market situation. The study includes a discussion of the key companies operating in this market.
The Frost Radar reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar methodology. The document presents competitive profiles on each of the companies in the Frost Radar based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across 10 criteria on the Frost Radar, where the leading companies in the industry are then positioned. Industry leaders on both the Growth and Innovation indices are recognized as best practice recipients.
Industry Overview
Industry Overview (continued)
The Frost Radar
Frost Radar—Description of Companies Plotted
Frost Radar—Description of Companies Plotted (continued)
Frost Radar—Description of Companies Plotted (continued)
Philips India Limited
Sharp Business Systems (India) Pvt Ltd
Blueair India Pvt Ltd
Eureka Forbes Ltd
Dyson Technology India Pvt Ltd
Honeywell India Pvt Ltd
LG Electronics India Pvt Ltd
Kent R O Systems Ltd
Atlanta Healthcare
Panasonic India Pvt Ltd
Crusaders Technologies India Pvt Ltd
Xiaomi Technology India Pvt Ltd
Blue Star Ltd
Samsung India Electronics Pvt Ltd
Daikin Air Conditioning India Pvt Ltd
The Last Word—Key Takeaways
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Frost Radar—2 Major Indices, 10 Analytical Ingredients, 1 Platform
Frost Radar—2 Major Indices, 10 Analytical Ingredients, 1 Platform (continued)
Frost Radar—C2A
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
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| Deliverable Type | Frost Radar |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Satya Manikanta |
| Industries | Electronics and Sensors |
| WIP Number | PA8F-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9405-A5,9594 |
Frost Radar in the Indian Air Purifiers Market
A Measurement System to Spark Companies 2 Action (C2A)—Innovation That Fuels New Deal Flow and Growth Pipelines
03-Oct-2019
South Asia, Middle East & North Africa
Frost Radar
