The Asia-Pacific (APAC) managed software defined-wide area network (SD-WAN) services market is in the early growth phase of the product life cycle, but in the last few years connectivity and broadband speeds have seen major improvement across the region. In turn, businesses are increasingly moving towards hybrid clouds and want to deploy SD-WAN. This research service presents a market overview and the competitive positioning of key service providers offering managed SD-WAN solutions, as mapped on the Frost Radar™. Further, the analysis includes market forecasts for the next 5 years (2020–2025).
Multiprotocol label switching (MPLS) and Ethernet WAN services are deeply embedded in business WAN networks, and SD-WAN is challenging the status quo of these technologies. APAC is increasingly moving towards 5G with varying degrees of adoption among different countries. With Internet of Things (IoT) becoming key in most industries, the need for faster data processing is driving demand for edge computing. SD-WAN facilitates automated, optimized, and secure connectivity over 5G between endpoints (users or things) and edge compute nodes. Cost-effective branch site connectivity, improved application performance, fast deployment times, centralized network management, and optimized cloud connectivity are some of the drivers of managed SD-WAN adoption.
With the widespread emergence of COVID-19 in APAC, network managers need to focus on optimizing networks as businesses adapt to the economic impact of the pandemic. This might increase the attractiveness of broadband and wireless services with SD-WAN.
Frost & Sullivan independently plotted the top 8 companies (AT&T, NTT, Tata Communications, Singtel, Vodafone, Orange Business Services, Telstra, and PCCW Global) in this Frost Radar™ analysis. The Radar™ reveals the market positioning of each company using its Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each company based on its strengths, opportunities, and market positioning. We discuss strategic market imperatives and the competitive environment that vendors operate in as well as make recommendations for each provider to spur growth.
Author: Divya Prasad

Strategic Imperative
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Strategic Imperative (continued)
Strategic Imperative (continued)
Growth Environment
Growth Environment (continued)
Growth Environment (continued)
Forecast Methodology and Taxonomy
Forecast Methodology and Taxonomy (continued)
Revenue Forecast
Percent Revenue Forecast by Operation Type
Overlay Revenue Forecast
Underlay Revenue Forecast
Customer Sites Forecast
Frost Radar™: Asia-Pacific Managed SD-WAN Services Market
Frost Radar™: Competitive Environment
Frost Radar™: Competitive Environment (continued)
Frost Radar™: Competitive Environment (continued)
AT&T
NTT
Orange Business Services
PCCW Global
Singtel
Tata Communications
Telstra
Vodafone
Airtel
China Telecom and Telekom Malaysia
Strategic Insights
Significance of Being on the Frost Radar™
Frost Radar™ Empowers the CEO’s Growth Team
Frost Radar™ Empowers Investors
Frost Radar™ Empowers Customers
Frost Radar™ Empowers the Board of Directors
Frost Radar™: Benchmarking Future Growth Potential
Frost Radar™: Benchmarking Future Growth Potential
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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
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Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
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- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Divya Prasad |
| Industries | Telecom |
| WIP Number | PBB1-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9702-C1,9705-C1,9655 |
Frost Radar™: Asia-Pacific Managed SD-WAN Services Market, 2021
A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines
16-Jul-2021
Asia Pacific
Frost Radar
