Climate change remains a top concern for governments and industries around the world. Increasing levels of carbon emissions have created an urgent need for control measures including vehicle electrification.
Two-wheelers are a commonly used mode of transport in Asia considering their maneuverability through traffic and cost efficiency in terms of maintenance. In fact, Asia is the largest market in the world for scooters and motorcycles with China (about 17 million sales in 2021) and India (about 14 million sales in 2021) leading the demand. China is the largest manufacturer and distributor of electric two-wheelers, and India is home to well-known producers of conventional internal combustion engine vehicles including Hero MotoCorp, TVS Motors, Bajaj Auto, and Royal Enfield.
Several developments are converging in the electric two-wheeler industry’s favor. They include government incentives for the manufacture, purchase, or use of electric vehicles; growing public and corporate concerns about pollution and climate change; battery technologies that are becoming better and less expensive; and more battery charging options. Start-ups have had a strong influence on technological advancements and have gained first-mover advantages over established two-wheeler manufacturers that only recently entered or have yet to enter the electrification arena.
As the electric two-wheeler industry evolves, joint ventures and partnerships will create lucrative growth opportunities. Collaborations between leading global companies and local vehicle manufacturers and sellers, battery producers, charging operators, and mobile app aggregators (including shared mobility and battery subscription services) would introduce start-ups to the international networks, best practices, and financial backing they need for long-term success. The larger entities would benefit from access to innovative technologies and local market knowledge.
Frost & Sullivan in this Frost RadarTM has evaluated 11 electric two-wheeler start-ups that have made a mark in Asia with their products, use of technology, or collaborations. The Frost Radar™ reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes numerous companies in an industry and benchmarks them across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned.
Author: Shraddha Manjrekar
Strategic Imperative
Growth Environment
Growth Environment (continued)
Frost Radar™: Electric Two-wheeler Start-ups in Asia
Frost Radar™: Competitive Environment
Frost Radar™: Competitive Environment (continued)
Frost Radar™: Competitive Environment (continued)
Ather Energy
Evoke Motorcycles
Gesits
Gogoro
Niu Technologies
Okinawa Autotech
Ola Electric
Selex Motors
VinFast
Vmoto Soco
Volta Indonesia
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Frost Radar™: Benchmarking Future Growth Potential
Frost Radar™: Benchmarking Future Growth Potential
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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
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| Deliverable Type | Frost Radar |
|---|---|
| Author | Shradha Manjrekar |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | EV Scooter Startups |
| Keyword 2 | Electric Two wheeler Startups |
| Keyword 3 | Top Electric Vehicles Startups in Asia |
| Podcast | No |
| WIP Number | PDB6-01-00-00-00 |
Frost Radar™: Electric Two-wheeler Start-ups in Asia, 2023
A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines
30-Jan-2023
Asia Pacific
Frost Radar





