As the automotive industry becomes increasingly reliant on connected and automated technologies, in-vehicle navigation and location-based services are informing much more than direction-impaired drivers. Automakers rely on these systems to ensure vehicle performance as well as passenger and vehicle safety. Today’s in-vehicle navigation features support areas such as vehicle location, advanced driver assistance system (ADAS) integrations, and intelligent speed assistance (ISA) capabilities—all of which will evolve over time to suit the ever-expanding range of automotive services. However, major limitations such as lack of customer interest, delayed integration of 5G services, and unresponsive system inter-activity are restraining the integration of advanced in-vehicle navigation services, which has a negative impact on technology adoption.
Market players cannot afford to ignore the clear need for automated mapping content regulated by machine learning (ML) and artificial intelligence (AI) to create behavioral analytics and assist with timely decision-making for optimized user convenience. Additionally, they must seek location providers that offer the necessary tools, application programming interfaces (APIs), software development kits (SDKs), applications, and historic data needed to create an enhanced in-vehicle mapping network. Competitors that keep pace with the quickly evolving technology and automakers’ requirements will be best positioned to find success in the field of in-vehicle automotive navigation.
The Frost Radar™ reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in an industry and benchmarks them across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned.
The Strategic Imperative
The Growth Environment
The Growth Environment
Frost Radar™: Automotive In-vehicle Navigation
Frost Radar™: Competitive Environment
Frost Radar™: Competitive Environment (continued)
Garmin
HERE Technologies
Mapbox
NavInfo
Telenav
TomTom
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Frost Radar™: Benchmarking Future Growth Potential
Frost Radar™: Benchmarking Future Growth Potential
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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
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Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| Author | Ashwini Ankit Suvarna |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Advanced In-Vehicle Navigation Services |
| Keyword 2 | US Automotive In-vehicle Navigation Market |
| Keyword 3 | automotive industry |
| Podcast | No |
| WIP Number | PE03-01-00-00-00 |
Frost Radar™: Automotive In-vehicle Navigation, 2022
A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines
20-Jan-2023
North America
Frost Radar
