Frost Radar™: Commercial Extended Reality Hardware, 2023
Published on: 06-Sep-2023 | SKU: EM_2023_125

Need more details?
$4,950.00
DownloadLink
Need more details?

The Frost & Sullivan Radar is a robust analytical tool that benchmarks companies' innovation focus and growth performance in each market. The dynamic solution offers frequent rating and positioning of companies that are having the greatest impact on the industry.

The Frost Radar™ of the commercial extended reality (XR) hardware market analyzes vendors offering immersive endpoints, such as augmented reality (AR), mixed reality (MR), and virtual reality (VR) headsets and glasses that blend the real world and the digital world for multiple commercial purposes, including work communications and collaboration, enterprise training and education, marketing, healthcare, manufacturing, and construction.

This market analysis provides a perspective on key market trends as well as an assessment of 12 growth and innovation leaders in the commercial XR hardware market. The Frost Radar™ plots the selected providers based on 10 growth and innovation criteria, comprising quantitative and qualitative factors.

The vertical axis displays the company’s Growth Index (GI). This index is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective sales and marketing strategies. For growth performance and track record, the Frost Radar™ for the global commercial XR hardware market will consider the traction and evolution of the shipment of commercial-first XR device units by the end of each of the following years: 2019, 2020, 2021, and 2022. These metrics will also be added to three other qualitative metrics—growth pipeline, vision and strategy, and sales and marketing—to determine the positioning of each company on the vertical axis.

The horizontal axis plots the company on the Innovation Index (II). This index is a measure of a company’s ability to develop products/features/services/solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, able to evolve and expand to serve multiple markets, and aligned to customers’ changing needs.

The inclusion criteria for commercial XR hardware vendors include the following:

• General commercial availability of the solution (no beta solutions)
• Proven track record of applied use cases
• A commercial-first target audience
• If serving both commercial and personal use cases, device has at least 80% commercial deployment
• A minimum requirement of performance and technical capabilities
• Revenues of at least $1 million in CY2022
• Internationally available for purchase

Commercial Extended Reality Hardware 2023

  • Commercial Extended Reality Hardware

Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

  • Market Share (previous 3 years)
    This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
  • Revenue Growth (previous 3 years)
    This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
  • Growth Pipeline
    This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
  • Vision and Strategy
    This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
  • Sales and Marketing
    This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

  • INNOVATION SCALABILITY
    This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
  • RESEARCH AND DEVELOPMENT
    This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
  • PRODUCT PORTFOLIO
    This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
  • MEGATRENDS LEVERAGE
    This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
  • CUSTOMER ALIGNMENT
    This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

  • GROWTH POTENTIAL
    Your organization has significant future growth potential, which makes it a Company to Action.
  • BEST PRACTICES
    Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
  • COMPETITIVE INTENSITY
    Your organization is one of the key drivers of competitive intensity in the growth environment.
  • CUSTOMER VALUE
    Your organization has demonstrated the ability to significantly enhance its customer value proposition.
  • PARTNER POTENTIAL
    Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.

Have questions about this research or need deeper insights?
Speak directly with our analytics experts for tailored recommendations.
Purchase includes:
  • Report download
  • Growth Dialog™ with our experts

Growth Dialog™

A tailored session with you where we identify the:
  • Strategic Imperatives
  • Growth Opportunities
  • Best Practices
  • Companies to Action

Impacting your company's future growth potential.

The Frost & Sullivan Radar is a robust analytical tool that benchmarks companies' innovation focus and growth performance in each market. The dynamic solution offers frequent rating and positioning of companies that are having the greatest impact on the industry. The Frost Radar™ of the commercial extended reality (XR) hardware market analyzes vendors offering immersive endpoints, such as augmented reality (AR), mixed reality (MR), and virtual reality (VR) headsets and glasses that blend the real world and the digital world for multiple commercial purposes, including work communications and collaboration, enterprise training and education, marketing, healthcare, manufacturing, and construction. This market analysis provides a perspective on key market trends as well as an assessment of 12 growth and innovation leaders in the commercial XR hardware market. The Frost Radar™ plots the selected providers based on 10 growth and innovation criteria, comprising quantitative and qualitative factors. The vertical axis displays the company’s Growth Index (GI). This index is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective sales and marketing strategies. For growth performance and track record, the Frost Radar™ for the global commercial XR hardware market will consider the traction and evolution of the shipment of commercial-first XR device units by the end of each of the following years: 2019, 2020, 2021, and 2022. These metrics will also be added to three other qualitative metrics—growth pipeline, vision and strategy, and sales and marketing—to determine the positioning of each company on the vertical axis. The horizontal axis plots the company on the Innovation Index (II). This index is a measure of a company’s ability to develop products/features/services/solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, able to evolve and expand to serve multiple markets, and aligned to customers’ changing needs. The inclusion criteria for commercial XR hardware vendors include the following: • General commercial availability of the solution (no beta solutions) • Proven track record of applied use cases • A commercial-first target audience • If serving both commercial and personal use cases, device has at least 80% commercial deployment • A minimum requirement of performance and technical capabilities • Revenues of at least $1 million in CY2022 • Internationally available for purchase
More Information
Deliverable Type Frost Radar
Industries Entertainment and Media
No Index No
Is Prebook No
Keyword 1 Extended Reality Market
Keyword 2 Extended Virtual Reality
Keyword 3 Enterprise Xr
Podcast No
WIP Number K8FE-01-00-00-00

Frost Radar™: Commercial Extended Reality Hardware, 2023

Entertainment and MediaFrost Radar™: Commercial Extended Reality Hardware, 2023

A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines

RELEASE DATE
06-Sep-2023
REGION
Global
Deliverable Type
Frost Radar
Research Code: K8FE-01-00-00-00
SKU: EM_2023_125
AvailableYesPDF Download
$4,950.00
In stock
SKU
EM_2023_125