The Frost & Sullivan Radar is a robust analytical tool that benchmarks companies' innovation focus and growth performance in each market. The dynamic solution offers frequent rating and positioning of companies that are having the greatest impact on the industry.
The Frost Radar™ of the commercial extended reality (XR) hardware market analyzes vendors offering immersive endpoints, such as augmented reality (AR), mixed reality (MR), and virtual reality (VR) headsets and glasses that blend the real world and the digital world for multiple commercial purposes, including work communications and collaboration, enterprise training and education, marketing, healthcare, manufacturing, and construction.
This market analysis provides a perspective on key market trends as well as an assessment of 12 growth and innovation leaders in the commercial XR hardware market. The Frost Radar™ plots the selected providers based on 10 growth and innovation criteria, comprising quantitative and qualitative factors.
The vertical axis displays the company’s Growth Index (GI). This index is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective sales and marketing strategies. For growth performance and track record, the Frost Radar™ for the global commercial XR hardware market will consider the traction and evolution of the shipment of commercial-first XR device units by the end of each of the following years: 2019, 2020, 2021, and 2022. These metrics will also be added to three other qualitative metrics—growth pipeline, vision and strategy, and sales and marketing—to determine the positioning of each company on the vertical axis.
The horizontal axis plots the company on the Innovation Index (II). This index is a measure of a company’s ability to develop products/features/services/solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, able to evolve and expand to serve multiple markets, and aligned to customers’ changing needs.
The inclusion criteria for commercial XR hardware vendors include the following:
• General commercial availability of the solution (no beta solutions)
• Proven track record of applied use cases
• A commercial-first target audience
• If serving both commercial and personal use cases, device has at least 80% commercial deployment
• A minimum requirement of performance and technical capabilities
• Revenues of at least $1 million in CY2022
• Internationally available for purchase
Commercial Extended Reality Hardware 2023
- Commercial Extended Reality Hardware
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
Speak directly with our analytics experts for tailored recommendations.
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| Industries | Entertainment and Media |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Extended Reality Market |
| Keyword 2 | Extended Virtual Reality |
| Keyword 3 | Enterprise Xr |
| Podcast | No |
| WIP Number | K8FE-01-00-00-00 |
Frost Radar™: Commercial Extended Reality Hardware, 2023
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
06-Sep-2023
Global
Frost Radar
