Frost Radar™: Digital Signage Solutions, 2023
Published on: 06-Oct-2023 | SKU: EM_2023_194

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This Frost Radar™ provides an in-depth analysis of 15 of the top Growth and Innovation leaders offering digital signage software and services. Digital signage has evolved beyond the static board or wall to become a dynamic and adaptable communication medium that fits within omnichannel marketing and enterprise communication strategies and toolsets. As a medium, digital signage has proven to be an ideal way for organizations to communicate effectively with mass audiences, dynamically adapt and customize content, and adapt to new hygiene and service demands. Digital signage is not just a moving billboard but a medium that creates a range of experiences (on its own and with integrations). The most conventional function of digital signage (that is, running certain content at certain times on certain devices) presents straightforward propositions, and therefore, the traditional products on offer in this market are nearly commoditized. Providers add value by contributing behind the screen (such as with device monitoring and integrations) or helping with creating the engaging content itself.

Digital signage systems are getting smarter and more connected, integrating with complementary technologies such as remote management and maintenance, enterprise communications, smartphone applications, computer vision, audience measurement, and marketing and advertising platforms.

Frost & Sullivan divides the landscape of digital signage companies into segments covering display hardware, software/players, and services. This Frost Radar™ focuses on the providers that primarily deliver software/players and services. These technology providers equip customers with the essential tools for leveraging digital content in networked systems of displays across a wide spectrum of use cases, ranging from deployments of a few to thousands of screens.

Digital Signage Solutions 2023

  • Digital Signage Solutions

Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

  • Market Share (previous 3 years)
    This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
  • Revenue Growth (previous 3 years)
    This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
  • Growth Pipeline
    This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
  • Vision and Strategy
    This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
  • Sales and Marketing
    This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

  • INNOVATION SCALABILITY
    This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
  • RESEARCH AND DEVELOPMENT
    This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
  • PRODUCT PORTFOLIO
    This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
  • MEGATRENDS LEVERAGE
    This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
  • CUSTOMER ALIGNMENT
    This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

  • GROWTH POTENTIAL
    Your organization has significant future growth potential, which makes it a Company to Action.
  • BEST PRACTICES
    Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
  • COMPETITIVE INTENSITY
    Your organization is one of the key drivers of competitive intensity in the growth environment.
  • CUSTOMER VALUE
    Your organization has demonstrated the ability to significantly enhance its customer value proposition.
  • PARTNER POTENTIAL
    Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.

Have questions about this research or need deeper insights?
Speak directly with our analytics experts for tailored recommendations.
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  • Growth Dialog™ with our experts

Growth Dialog™

A tailored session with you where we identify the:
  • Strategic Imperatives
  • Growth Opportunities
  • Best Practices
  • Companies to Action

Impacting your company's future growth potential.

This Frost Radar™ provides an in-depth analysis of 15 of the top Growth and Innovation leaders offering digital signage software and services. Digital signage has evolved beyond the static board or wall to become a dynamic and adaptable communication medium that fits within omnichannel marketing and enterprise communication strategies and toolsets. As a medium, digital signage has proven to be an ideal way for organizations to communicate effectively with mass audiences, dynamically adapt and customize content, and adapt to new hygiene and service demands. Digital signage is not just a moving billboard but a medium that creates a range of experiences (on its own and with integrations). The most conventional function of digital signage (that is, running certain content at certain times on certain devices) presents straightforward propositions, and therefore, the traditional products on offer in this market are nearly commoditized. Providers add value by contributing behind the screen (such as with device monitoring and integrations) or helping with creating the engaging content itself. Digital signage systems are getting smarter and more connected, integrating with complementary technologies such as remote management and maintenance, enterprise communications, smartphone applications, computer vision, audience measurement, and marketing and advertising platforms. Frost & Sullivan divides the landscape of digital signage companies into segments covering display hardware, software/players, and services. This Frost Radar™ focuses on the providers that primarily deliver software/players and services. These technology providers equip customers with the essential tools for leveraging digital content in networked systems of displays across a wide spectrum of use cases, ranging from deployments of a few to thousands of screens.
More Information
Deliverable Type Frost Radar
Industries Entertainment and Media
No Index No
Is Prebook No
Keyword 1 Interactive signage innovations
Keyword 2 Digital signage market report
Keyword 3 Digital display trends and forecasts
Podcast No
WIP Number K949-01-00-00-00

Frost Radar™: Digital Signage Solutions, 2023

Entertainment and MediaFrost Radar™: Digital Signage Solutions, 2023

A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines

RELEASE DATE
06-Oct-2023
REGION
Global
Deliverable Type
Frost Radar
Research Code: K949-01-00-00-00
SKU: EM_2023_194
AvailableYesPDF Download
$4,950.00
In stock
SKU
EM_2023_194