This Frost Radar™ provides an in-depth analysis of 15 of the top Growth and Innovation leaders offering digital signage software and services. Digital signage has evolved beyond the static board or wall to become a dynamic and adaptable communication medium that fits within omnichannel marketing and enterprise communication strategies and toolsets. As a medium, digital signage has proven to be an ideal way for organizations to communicate effectively with mass audiences, dynamically adapt and customize content, and adapt to new hygiene and service demands. Digital signage is not just a moving billboard but a medium that creates a range of experiences (on its own and with integrations). The most conventional function of digital signage (that is, running certain content at certain times on certain devices) presents straightforward propositions, and therefore, the traditional products on offer in this market are nearly commoditized. Providers add value by contributing behind the screen (such as with device monitoring and integrations) or helping with creating the engaging content itself.
Digital signage systems are getting smarter and more connected, integrating with complementary technologies such as remote management and maintenance, enterprise communications, smartphone applications, computer vision, audience measurement, and marketing and advertising platforms.
Frost & Sullivan divides the landscape of digital signage companies into segments covering display hardware, software/players, and services. This Frost Radar™ focuses on the providers that primarily deliver software/players and services. These technology providers equip customers with the essential tools for leveraging digital content in networked systems of displays across a wide spectrum of use cases, ranging from deployments of a few to thousands of screens.
Digital Signage Solutions 2023
- Digital Signage Solutions
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
Speak directly with our analytics experts for tailored recommendations.
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| Industries | Entertainment and Media |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Interactive signage innovations |
| Keyword 2 | Digital signage market report |
| Keyword 3 | Digital display trends and forecasts |
| Podcast | No |
| WIP Number | K949-01-00-00-00 |
Frost Radar™: Digital Signage Solutions, 2023
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
06-Oct-2023
Global
Frost Radar
