Frost & Sullivan’s global team of analysts and consultants continuously researches a wide range of industries across the globe. Primary and secondary analyses span the entire value chain, identifying organizations that consistently develop new growth strategies based on a visionary understanding of the future and a proven ability to effectively address emerging challenges and opportunities. Research and analysis are the foundation of Frost Radars, a robust analytical tool that benchmarks companies’ innovation focus and growth performance in each market. This dynamic solution offers frequent ratings and positioning of companies agitating, contending, or revolutionizing the industry. In a field of hundreds of companies providing enterprise video solutions, Frost & Sullivan independently plotted 14 growth and innovation leaders in this Frost Radar™ analysis.
The Frost Radar™ for the global enterprise video platforms (EVP) market assesses providers offering comprehensive video solutions that enable organizations to create, manage, deliver, and store on-demand and live video content within business environments. While the market is experiencing a fast expansion of use cases, the main uses of enterprise video include virtual events, webinars, training, internal and external communications, and marketing/sales campaigns. The study excludes other means of delivering video content, such as social media services (e.g., Instagram and TikTok), social streaming platforms (e.g., Twitch and YouTube), and cloud meetings and team collaboration services (e.g., Zoom and Microsoft Teams).
This Frost Radar™ offers a perspective on key industry trends as well as an assessment of 14 growth and innovation leaders. It plots the selected EVP providers based on 10 growth and innovation criteria comprising qualitative and quantitative factors. The quantitative metric used to evaluate providers' performance in this space is EVP revenue through the sale of licenses for enterprise video services and products.
The inclusion criteria for EVPs include:
-Functionalities for creating, managing, and delivering video content internally and externally
-Functionalities for live broadcasts and on-demand video content production
-Functionalities for hosting virtual events, conferences, and webinars
-Functionalities for storing and organizing recorded video files
-Functionalities for safeguarding proprietary videos
-Integration with third-party applications
-Annual EVP revenues of at least $13 million in 2022
-Commercial presence in the EVP market for at least 3 years
Enterprise Video Platforms 2023
- Enterprise Video Platforms
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
Speak directly with our analytics experts for tailored recommendations.
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| Industries | Entertainment and Media |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Enterprise Video Platforms |
| Keyword 2 | Video Platform Industry Trends |
| Keyword 3 | Enterprise Video Strategy |
| Podcast | No |
| WIP Number | K936-01-00-00-00 |
Frost Radar™: Enterprise Video Platforms, 2023
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
29-Sep-2023
North America
Frost Radar
