The airline information technology (IT) market is a highly fragmented one with numerous start-ups and conglomerates offering various airline IT solutions across geographies. The leading companies in this market have distinguished their products and services from the rest of the market by maintaining a long-term focus in their R&D investment strategy, by developing next-generation technological capabilities, by bundling and upselling solutions, and by developing cross-industry synergies.
COVID-19 has changed the digital priorities of airlines worldwide. The key focus is now on implementing contactless technologies, optimizing airline operations, improving merchandising efforts, and optimizing pricing and network planning.
As every facet of aviation is being digitized, there is a higher requirement for stakeholder collaboration that will enable an easy flow of data. A big-data-enabled platform is one such solution where multiple stakeholders of the aviation industry, such as airlines, MROs, and OEMs share data that will enable them to optimize their operations. Such operational data platforms are the key focus areas of major OEMs, which will mature over the long term and play a critical role in the operational IT segment of the market. This focus has led to intense competition in the operational IT segment, as OEMs are developing their own portfolio of digital solutions and have the competitive advantage of proprietary data. Airlines and solution providers will need to partner with leading technology firms, such as Google, Amazon, IBM, Microsoft, which are at the forefront of the digital revolution. Such partnerships will enable them to explore the latest technological developments, identify pain points in the industry which the new technology can address, and apply it to their solutions.
With airlines adopting cloud computing, digital firms have become a part of the airline IT ecosystem and are set to gain more prominence over the long term. Though they now serve as key technology partners for airline IT solution providers, they will soon become competitors as they extend their solution capabilities.
Deep technical knowledge and cross-industry expertise of Big Tech firms will make the airline IT market a highly competitive one over the long term. The rise of interconnected solutions has created a vulnerable data ecosystem, so regulatory policies now mandate various technological security measures to protect an individual’s data privacy, failing which airlines would face financial penalties and consequent brand implications. This has increased the focus on cybersecurity solutions, such as identity and access control solutions and data loss prevention solutions. This airline IT Frost Radar™ discusses the major companies, the role of OEMs and big tech firms, and key disruptors in the market.

Strategic Imperative
Strategic Imperative (continued)
Growth Environment
Frost Radar™: Global Airline IT Market
Frost Radar™: Competitive Environment
Amadeus
Sabre
SITA
TravelSky
Lufthansa systems
IBS Software
Boeing Digital Solutions
PROS
Airbus
IBM
GE Aviation
Collins Aerospace
Honeywell Aerospace
Accelya
Boxever
Strategic Insights
Significance of Being on the Frost Radar™
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Frost Radar™: Benchmarking Future Growth Potential
Frost Radar™: Benchmarking Future Growth Potential
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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
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Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Abhilash Varkey Abraham |
| Industries | Aerospace, Defence and Security |
| WIP Number | MF4F-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9000-A1 |
Frost Radar™: Global Airline IT Market, 2020
A Benchmarking System to Spark Companies to Action–Innovation That Fuels New Deal Flow and Growth Pipelines
11-Nov-2020
Global
Frost Radar
