The Frost & Sullivan report analyzes the global market for Email security and presents this in the Frost Radar™. This measures growth rates in addition to absolute revenues and combines them with several other factors to measure companies’ performance along the growth axis. Companies are also measured along an innovation axis. Companies plotted on the Frost Radar™ are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future. Email is still the number one threat vector. It is the most used mode of corporate communication and remains the de facto standard for B2B and B2C communications. Email is now the primary channel for business communication highlighted further by the surging trend of Work From Home (WFH). In the last few years the complexity and volume of threats have increased significantly. Email-based threats have become big business targeting specific verticals as well as individuals within organizations. Threat vectors continue to evolve. The need for secure email has never been stronger. Attackers are focusing more on people and less on systems. Business Email Compromise (BEC) fraud continues to affect organizations large and small. Consequently traditional security solutions that are designed to protect systems and infrastructure are now inadequate. There has been an increase in sophisticated and highly targeted email borne attacks. Many attacks use social engineering techniques. For businesses of all sizes, this is a serious problem as the legitimate communication channel they rely on extensively, email, is also the channel-of-choice for delivering malware and malwareless attacks. There are more sophisticated attacks combining email and cloud accounts. Cybercriminals are leveraging the fear and uncertainty concerning COVID-19. The most significant trend in the email security market is the acceleration of organizations migrating to the cloud. Customers are adopting cloud-based mailbox services and migrating and augmenting their email security to the cloud from on-premises appliances. The high adoption rates for Microsoft Office 365 have caused the biggest loss of email security posture for organizations. Organizations are looking for integrated solutions that enable them to consolidate vendors and increase operational efficiencies while gaining stronger, comprehensive security. In such a competitive environment, email security vendors need to differentiate.
Author: Tony Massimini

Strategic Imperative
Strategic Imperative (continued)
Growth Environment
Frost Radar™: Global Email Security Market
Frost Radar™: Global Email Security Market (continued)
Frost Radar™: Competitive Environment
Frost Radar™: Competitive Environment (continued)
Frost Radar™: Competitive Environment (continued)
Agari
Barracuda Networks
Broadcom (Symantec)
Cisco
Check Point
FireEye
Forcepoint
Fortinet
Mimecast
Proofpoint
Sophos
Trend Micro
Strategic Insights
Significance of Being on the Frost Radar™
Frost Radar™ Empowers the CEO’s Growth Team
Frost Radar™ Empowers Investors
Frost Radar™ Empowers Customers
Frost Radar™ Empowers the Board of Directors
Frost Radar™: Benchmarking Future Growth Potential
Frost Radar™: Benchmarking Future Growth Potential
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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
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Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Tony Massimini |
| Industries | Information Technology |
| WIP Number | K5DE-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9659 |
Frost Radar™: Global Email Security Market, 2020
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
27-Apr-2021
Global
Frost Radar
