New mobility services such as carsharing, bikesharing, ridesharing, ride hailing, and demand-responsive transit (DRT) have brought the concept of shared mobility to the center stage. Environmental concerns, congestion, lack of parking, vertical expansion in most emerging cities, and smart city initiatives have propelled a revolution from single-occupancy mobility to multiple-occupancy, shared mobility.
Recently, mobility-as-a-service (MaaS) has become a popular concept. An MaaS operator facilitates a diverse range of transportation options that can include public transport in combination with taxi hailing and several ridesharing options (e.g., carpool, private car, bike). Municipal leaders are embracing the concept as they look for ways to use existing transport solutions more efficiently. The millennial generation is welcoming a more affordable, convenient, and sustainable mobility model.
This study focuses on the global MaaS market, showcasing the potential for MaaS operators and the value proposition of MaaS for technology providers, public transit agencies, city authorities, and end customers. The industry today is concentrated in Europe and the United States—locations with established shared mobility operators and well-defined public transit systems. The companies mapped under the Frost Radar represent the leading MaaS service providers in the industry that provide a wide range of services and solutions which competing companies must watch out for.
The MaaS market is nascent, with a number of new players emerging. The market has immense potential to acquire new customers and develop a dense service network with extensive partnerships and capabilities. New technologies such as autonomous vehicles and blockchain are poised to disrupt the market and will attract investments and drive consolidation among established companies and start-ups.
The Frost Radar reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar methodology. The document presents competitive profiles on each of the companies in the Frost Radar based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across 10 criteria on the Frost Radar, where the leading companies in the industry are then positioned. Industry leaders on both the Growth and Innovation indices are recognized as best practice recipients.

Strategic Imperative
Strategic Imperative (continued)
Strategic Imperative (continued)
Growth Environment
Frost Radar™
Competitive Environment
Competitive Environment (continued)
MOOVIT
SKEDGO
REACHNOW (MOOVEL)
WHIM (MAAS GLOBAL)
MOBILLEO
TRAFI
QIXXIT
UBIGO
COWLINES
Strategic Insights
SIGNIFICANCE OF BEING ON THE FROST Radar™
FROST Radar™ EMPOWERS THE CEO’S GROWTH TEAM
FROST Radar™ EMPOWERS INVESTORS
FROST Radar™ EMPOWERS CUSTOMERS
FROST Radar™ EMPOWERS THE BOARD OF DIRECTORS
FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL
FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL
FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL
Legal Disclaimer
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
Speak directly with our analytics experts for tailored recommendations.
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Abhishek Iyer |
| Industries | Automotive |
| WIP Number | MF3E-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9673-A6,9800-A6,9807-A6,9967-A6,9813-A6,9966-A6 |
FROST RADAR™: Global Mobility-as-a-Service Market, 2020
Benchmarking Future Growth Potential
13-Apr-2020
North America
Frost Radar
