The Latin America and Caribbean (CALA) UCaaS market exhibited a strong, double-digit performance in 2019, in terms of both users and revenue. Future growth is expected and forecast in the double-digit range and will be driven by a growing number of offerings in the market, an increasing acceptance of the cloud as a proven modality for technology consumption, and a greater knowledge of UCaaS solutions (by both customers and the SPs).
Significant growth is expected in several segments, including medium-size companies, banks, insurance, and financial services; retail and consumer goods; professional service firms; industry; government; healthcare; education; travel and hospitality; and other smaller industry verticals.
The severe effects of the current COVID-19 crisis in CALA are also leading to the adoption of enterprise communications solutions that facilitate remote working and improve productivity; this opens an interesting path ahead for UCaaS in the region.
While Frost & Sullivan research on this market includes approximately 100 SPs, this Frost Radar™ profiles the 22 more significant players in terms of market reach, user adoption, growth rates, product innovation and customer experience. The analysis is based on a set of 10 criteria, explained below.
Growth index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user-focused sales and marketing strategies.
• GI1: Market Share (previous 3 years)
• GI2: Revenue Growth (previous 3 years)
• GI3: Growth Pipeline
• GI4: Vision and Strategy
• GI5: Sales and Marketing
Innovation index (II) is a measure of a company’s ability to develop products/services/solutions that are developed with a clear understanding of disruptive Mega Trends, are globally applicable, are able to evolve and expand to serve multiple markets, and are aligned to customers’ changing needs. Key elements of this index include:
• II1: Innovation Scalability
• II2: Research and Development
• II3: Product Portfolio
• II4: Mega Trends Leverage
• II5: Customer Alignment
The Frost Radar reveals the market positioning of companies in an industry using their growth and innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned. Industry leaders on both the growth and innovation indices are recognized as best practice recipients.
Author: Sebastian Menutti
Strategic Imperative
Strategic Imperative (continued)
Strategic Imperative: COVID-19
Growth Environment
Growth Environment (continued)
The Frost Radar™
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ALESTRA
C&W BUSINESS
C3NTRO TELECOM
CENTURYLINK
CLARO CHILE
CLARO COLOMBIA
DIGICEL
EMBRATEL
ENTEL CHILE
ETB
INTERGRUPO
IPLAN
MCM TELECOM
MOVISTAR EMPRESAS CHILE
MOVISTAR EMPRESAS COLOMBIA
MOVISTAR EMPRESAS PERÚ
NTT
OLITEL
ORANGE BUSINESS SERVICES
TELMEX
TIGO COLOMBIA
VIVO EMPRESAS
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FROST Radar™ EMPOWERS INVESTORS
FROST Radar™ EMPOWERS CUSTOMERS
FROST Radar™ EMPOWERS THE BOARD OF DIRECTORS
FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL
FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL
FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL
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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
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Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Sebastian Menutti |
| Industries | Information Technology |
| WIP Number | K499-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9A59-C1,9705-C1,99D2-C1,9A5B-C1,9610,9656,9655 |
FROST RADAR™: Hosted IP Telephony and UCaaS Market in Latin America and the Caribbean, 2020
Benchmarking Future Growth Potential
20-May-2020
Latin America
Frost Radar
