A future mobility landscape characterized by zero road fatalities is a top goal pursued by legislators, automotive suppliers, and original equipment manufacturers (OEMs) across the globe. To achieve this vision, automotive companies are exploring advanced driver assistance systems (ADAS) to complement their vehicle lineups’ active safety portfolios. Today’s systems primarily include cameras and radars that perceive surroundings to improve navigation, though each has inherent limitations.
Currently, the Indian ADAS market is in its infancy stage and just a small percentage of vehicles is fitted with these solutions, which fall within the lower levels (1–2) of driving autonomy classification. Frost & Sullivan finds that the ADAS market in India is rising in response to the escalating need for safer driving conditions. As an emerging economy, India’s IT infrastructure development on highways is sluggish in comparison to its Western counterparts. As such, 3G and 4G-LTE communication networks, which are key pillars for connectivity, are limited to urban and semi-urban areas. For the wide-scale adoption of ADAS, government support is needed for scaling up infrastructure and implementing stricter road safety regulations.
In India, only a handful of premium sedans offer ADAS features, such as adaptive cruise control, lane keeping assistance, and emergency braking. Owing to infrastructural limitations and low customer awareness about ADAS functionalities in India, mass-scale implementation is a short-to-medium term vision for the mobility industry. Yet the major OEMs have realized the market’s price sensitivity and thus have limited progress in the development of sensors. These industry players are gradually endeavoring to optimize performance through a combination of cost-effective sensors, radars, cameras, and integrated machine learning capabilities. This has created a hunting ground for key global suppliers to increase their foothold and gain first-mover advantage by forging strategic alliances with domestic suppliers, OEMs, and IT companies.
The Indian ADAS market Radar™ features Robert Bosch, Continental Corporation India, Denso India, HELLA India, Delphi Automotive, Mando Automotive, Wabco India, and Infineon Technologies. While more than a dozen smaller companies either are exploring the market or have recently entered it, Frost & Sullivan has identified these 8 as the market powerhouses.
This Frost Radar™ analyzes and benchmarks these 8 companies across selective criteria to reveal market positioning using their Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles based on the companies’ strengths and opportunities, including a small discussion on their positioning. Industry leaders on both the Growth and Innovation indices are recognized as best practice recipients.
Author: Ankush Katailiha
The Strategic Imperative
The Growth Environment
The Frost Radar™: The Indian Advanced Driver Assistance Systems Market
The Frost Radar™
The Frost Radar™
ROBERT BOSCH
DENSO INDIA
WABCO INDIA
MANDO AUTOMOTIVE
CONTINENTAL CORPORATION INDIA
DELPHI AUTOMOTIVE
INFINEON TECHNOLOGIES
HELLA INDIA
Strategic Insights
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FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL
FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL
FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL
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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
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| Deliverable Type | Frost Radar |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Ankush Katailiha |
| Industries | Automotive |
| WIP Number | PB0E-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9AF6-A6,9B13-A6 |
FROST RADAR™: Indian Advanced Driver Assistance Systems Market, 2020
Benchmarking Future Growth Potential
20-May-2020
South Asia, Middle East & North Africa
Frost Radar
