Frost Radar™: Latin American Automotive eCommerce, 2022
Published on: 27-Jul-2022 | SKU: AU02368-LA-MR_26720

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Although marketplaces were already offering their services online, the COVID-19 pandemic prompted many transactional companies to start offering their services digitally too. This resulted in more competition, an expansion of the market, and the development and implementation of different digital tools and services in order to cater to clients’ needs in a different environment.

New and used vehicles can be acquired in a variety of ways in Latin America, including through official car dealerships, marketplaces, or online transactional companies (understood as companies operating digitally, purchasing used vehicles from individuals and businesses and reselling them on their website). Many used car purchases happen between two individuals, with no company involved at any point in the process. The used vehicle market in Latin America is not completely formalized; often the information between parties is scarce, which can lead to scams or fraudulent purchases.

Considered in the growth stage, eCommerce for new and used vehicles in the region is slowly gaining more participants. The regional market still has potential for evolution and the development of more customer-oriented, value-added aftermarket services or bureaucratic assistance while also prioritizing transparency in offers and transactions as well as technological solutions such as digital wallets or pricing services based on algorithms.

In a field of more than 20 regional industry participants, Frost & Sullivan independently plotted the top 11 companies in this Frost Radar™ analysis.
The Frost Radar™ reveals the market positioning of each company using its Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies based on their strengths, opportunities, and market positioning. It discusses strategic market imperatives and the competitive environment that vendors operate in, and makes recommendations for each provider to spur growth.

Strategic Imperative

Strategic Imperative (continued)

Growth Environment

Growth Environment (continued)

Frost Radar™: Latin American Automotive eCommerce

Frost Radar™: Competitive Environment

Frost Radar™: Competitive Environment (continued)

Autoland

Car One

Cárbula

Creditas Auto

Curbo

iCarros

Karvi

Kavak

Mercado Libre

OLX Group (OLX and OLX Autos)

Webmotors

Strategic Insights

Significance of Being on the Frost Radar™

Frost Radar™ Empowers the CEO’s Growth Team

Frost Radar™ Empowers Investors

Frost Radar™ Empowers Customers

Frost Radar™ Empowers the Board of Directors

Frost Radar™: Benchmarking Future Growth Potential

Frost Radar™: Benchmarking Future Growth Potential

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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

  • Market Share (previous 3 years)
    This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
  • Revenue Growth (previous 3 years)
    This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
  • Growth Pipeline
    This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
  • Vision and Strategy
    This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
  • Sales and Marketing
    This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

  • INNOVATION SCALABILITY
    This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
  • RESEARCH AND DEVELOPMENT
    This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
  • PRODUCT PORTFOLIO
    This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
  • MEGATRENDS LEVERAGE
    This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
  • CUSTOMER ALIGNMENT
    This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

  • GROWTH POTENTIAL
    Your organization has significant future growth potential, which makes it a Company to Action.
  • BEST PRACTICES
    Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
  • COMPETITIVE INTENSITY
    Your organization is one of the key drivers of competitive intensity in the growth environment.
  • CUSTOMER VALUE
    Your organization has demonstrated the ability to significantly enhance its customer value proposition.
  • PARTNER POTENTIAL
    Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.

Have questions about this research or need deeper insights?
Speak directly with our analytics experts for tailored recommendations.
Purchase includes:
  • Report download
  • Growth Dialog™ with our experts

Growth Dialog™

A tailored session with you where we identify the:
  • Strategic Imperatives
  • Growth Opportunities
  • Best Practices
  • Companies to Action

Impacting your company's future growth potential.

Although marketplaces were already offering their services online, the COVID-19 pandemic prompted many transactional companies to start offering their services digitally too. This resulted in more competition, an expansion of the market, and the development and implementation of different digital tools and services in order to cater to clients’ needs in a different environment. New and used vehicles can be acquired in a variety of ways in Latin America, including through official car dealerships, marketplaces, or online transactional companies (understood as companies operating digitally, purchasing used vehicles from individuals and businesses and reselling them on their website). Many used car purchases happen between two individuals, with no company involved at any point in the process. The used vehicle market in Latin America is not completely formalized; often the information between parties is scarce, which can lead to scams or fraudulent purchases. Considered in the growth stage, eCommerce for new and used vehicles in the region is slowly gaining more participants. The regional market still has potential for evolution and the development of more customer-oriented, value-added aftermarket services or bureaucratic assistance while also prioritizing transparency in offers and transactions as well as technological solutions such as digital wallets or pricing services based on algorithms. In a field of more than 20 regional industry participants, Frost & Sullivan independently plotted the top 11 companies in this Frost Radar™ analysis. The Frost Radar™ reveals the market positioning of each company using its Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies based on their strengths, opportunities, and market positioning. It discusses strategic market imperatives and the competitive environment that vendors operate in, and makes recommendations for each provider to spur growth.
More Information
Deliverable Type Frost Radar
Author Victoria Rinaldi
Industries Automotive
No Index No
Is Prebook No
Podcast No
WIP Number K7D5-01-00-00-00

Frost Radar™: Latin American Automotive eCommerce, 2022

AutomotiveFrost Radar™: Latin American Automotive eCommerce, 2022

A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines

RELEASE DATE
27-Jul-2022
REGION
Latin America
Deliverable Type
Frost Radar
Research Code: K7D5-01-00-00-00
SKU: AU02368-LA-MR_26720
AvailableYesPDF Download
$4,950.00
Out of stock
SKU
AU02368-LA-MR_26720