Frost Radar™: Mobile Casual Gaming—2022
Published on: 18-Oct-2022 | SKU: IT04595-NA-MR_26996

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2020 was a year of unprecedented growth for the mobile gaming realm as the COVID-19 pandemic took hold. The gaming industry continues to experience unstoppable growth as more people enjoy advanced technologies and a wider variety of titles.

Consumers are spending more and more time and money on mobile gaming, which saw the biggest gains of all in the past few years and notably outpaced PC and console gaming. This follows a broader worldwide shift toward the use of mobile devices, propelled by the development of higher-performance smartphones and tablets and the rollout of advanced mobile networks including 5G that allow for network- and compute-intensive applications.

Mobile casual games continue to account for the highest percentage of downloads. Billions of puzzle games and hyper casual games are downloaded every year, and both categories experienced double-digit growth in 2021. Frost & Sullivan expects that significant growth to continue.

Frost & Sullivan expects the mobile casual gaming market to continue to grow, driven by technological innovations including artificial intelligence and machine learning elements; the execution of the latest user acquisition techniques; and the implementation of transparent partnerships.

The Frost Radar™ reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in an industry and benchmarks them across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned.

Author: Tiran Rothman

Strategic Imperative

Growth Environment

Growth Environment (continued)

Frost Radar™: Mobile Casual Gaming

Frost Radar™: Competitive Environment

Frost Radar™: Competitive Environment (continued)

AppLovin

CrazyLabs

Dream Games

Electronic Arts

ironSource (Supersonic)

Jam City

King

Moon Active

Playrix

Playtika

Rovio Entertainment

SciPlay

Take-Two

Tencent

Voodoo

Strategic Insights

Significance of Being on the Frost Radar™

Frost Radar™ Empowers the CEO’s Growth Team

Frost Radar™ Empowers Investors

Frost Radar™ Empowers Customers

Frost Radar™ Empowers the Board of Directors

Frost Radar™: Benchmarking Future Growth Potential

Frost Radar™: Benchmarking Future Growth Potential

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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

  • Market Share (previous 3 years)
    This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
  • Revenue Growth (previous 3 years)
    This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
  • Growth Pipeline
    This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
  • Vision and Strategy
    This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
  • Sales and Marketing
    This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

  • INNOVATION SCALABILITY
    This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
  • RESEARCH AND DEVELOPMENT
    This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
  • PRODUCT PORTFOLIO
    This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
  • MEGATRENDS LEVERAGE
    This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
  • CUSTOMER ALIGNMENT
    This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

  • GROWTH POTENTIAL
    Your organization has significant future growth potential, which makes it a Company to Action.
  • BEST PRACTICES
    Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
  • COMPETITIVE INTENSITY
    Your organization is one of the key drivers of competitive intensity in the growth environment.
  • CUSTOMER VALUE
    Your organization has demonstrated the ability to significantly enhance its customer value proposition.
  • PARTNER POTENTIAL
    Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.

Have questions about this research or need deeper insights?
Speak directly with our analytics experts for tailored recommendations.
Purchase includes:
  • Report download
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Growth Dialog™

A tailored session with you where we identify the:
  • Strategic Imperatives
  • Growth Opportunities
  • Best Practices
  • Companies to Action

Impacting your company's future growth potential.

2020 was a year of unprecedented growth for the mobile gaming realm as the COVID-19 pandemic took hold. The gaming industry continues to experience unstoppable growth as more people enjoy advanced technologies and a wider variety of titles. Consumers are spending more and more time and money on mobile gaming, which saw the biggest gains of all in the past few years and notably outpaced PC and console gaming. This follows a broader worldwide shift toward the use of mobile devices, propelled by the development of higher-performance smartphones and tablets and the rollout of advanced mobile networks including 5G that allow for network- and compute-intensive applications. Mobile casual games continue to account for the highest percentage of downloads. Billions of puzzle games and hyper casual games are downloaded every year, and both categories experienced double-digit growth in 2021. Frost & Sullivan expects that significant growth to continue. Frost & Sullivan expects the mobile casual gaming market to continue to grow, driven by technological innovations including artificial intelligence and machine learning elements; the execution of the latest user acquisition techniques; and the implementation of transparent partnerships. The Frost Radar™ reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in an industry and benchmarks them across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned. Author: Tiran Rothman
More Information
Deliverable Type Frost Radar
Author Tiran Rothman
Industries Information Technology
No Index No
Is Prebook No
Podcast No
WIP Number K7D6-01-00-00-00

Frost Radar™: Mobile Casual Gaming—2022

Information TechnologyFrost Radar™: Mobile Casual Gaming—2022

A Benchmarking System to Spark Companies to Action—Innovation that Fuels New Deal Flow and Growth Pipelines

RELEASE DATE
18-Oct-2022
REGION
North America
Deliverable Type
Frost Radar
Research Code: K7D6-01-00-00-00
SKU: IT04595-NA-MR_26996
AvailableYesPDF Download
$4,950.00
In stock
SKU
IT04595-NA-MR_26996