FROST RADAR™: Mobile Handset Market, 2020
Published on: 21-May-2020 | SKU: IT04126-NA-MR_24413

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Colloquially referred to as cell phones, mobile handsets have a primary function to serve as a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area. Mobile handsets encompass smartphones, smart feature phones, and feature phones with the primary distinction between each segment being operating systems, chipsets, and form factors.

Frost & Sullivan expects year-over-year sales declines within the global smartphone market over the next two or three years due to longer replacement cycles and fewer overall product innovations, though heavy marketing for 5G should return growth to the smartphone segment. The primary growth market for all mobile handsets continues to be India, now the second-largest smartphone market behind a slowing China, and to a lesser extent, Africa.

Author: Robert Cavin

Strategic Imperative

Growth Environment

Growth Environment (continued)

Frost Radar™: Mobile Handset Market

Frost Radar™

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APPLE

HUAWEI

XIAOMI

OPPO

VIVO

ALCATEL

LG

NOKIA MOBILE

LENOVO

Strategic Insights

SIGNIFICANCE OF BEING ON THE FROST Radar™

FROST Radar™ EMPOWERS THE CEO’S GROWTH TEAM

FROST Radar™ EMPOWERS INVESTORS

FROST Radar™ EMPOWERS CUSTOMERS

FROST Radar™ EMPOWERS THE BOARD OF DIRECTORS

FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL

FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL

FROST Radar™: BENCHMARKING FUTURE GROWTH POTENTIAL

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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

  • Market Share (previous 3 years)
    This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
  • Revenue Growth (previous 3 years)
    This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
  • Growth Pipeline
    This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
  • Vision and Strategy
    This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
  • Sales and Marketing
    This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

  • INNOVATION SCALABILITY
    This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
  • RESEARCH AND DEVELOPMENT
    This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
  • PRODUCT PORTFOLIO
    This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
  • MEGATRENDS LEVERAGE
    This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
  • CUSTOMER ALIGNMENT
    This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

  • GROWTH POTENTIAL
    Your organization has significant future growth potential, which makes it a Company to Action.
  • BEST PRACTICES
    Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
  • COMPETITIVE INTENSITY
    Your organization is one of the key drivers of competitive intensity in the growth environment.
  • CUSTOMER VALUE
    Your organization has demonstrated the ability to significantly enhance its customer value proposition.
  • PARTNER POTENTIAL
    Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.

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Impacting your company's future growth potential.

Colloquially referred to as cell phones, mobile handsets have a primary function to serve as a portable telephone that can make and receive calls over a radio frequency link while the user is moving within a telephone service area. Mobile handsets encompass smartphones, smart feature phones, and feature phones with the primary distinction between each segment being operating systems, chipsets, and form factors. Frost & Sullivan expects year-over-year sales declines within the global smartphone market over the next two or three years due to longer replacement cycles and fewer overall product innovations, though heavy marketing for 5G should return growth to the smartphone segment. The primary growth market for all mobile handsets continues to be India, now the second-largest smartphone market behind a slowing China, and to a lesser extent, Africa. Author: Robert Cavin
More Information
Deliverable Type Frost Radar
No Index No
Podcast No
Author Robert Cavin
Industries Information Technology
WIP Number K445-01-00-00-00
Is Prebook No
GPS Codes 9523-D1,9705-C1,9A3D-D1

FROST RADAR™: Mobile Handset Market, 2020

Information TechnologyFROST RADAR™: Mobile Handset Market, 2020

Benchmarking Future Growth Potential

RELEASE DATE
21-May-2020
REGION
North America
Deliverable Type
Frost Radar
Research Code: K445-01-00-00-00
SKU: IT04126-NA-MR_24413
AvailableYesPDF Download
$4,950.00
In stock
SKU
IT04126-NA-MR_24413