Low-power wide-area networks (LPWANs) are gaining traction globally for their extended coverage, low transmission rate, long battery life, and beneficial cost savings in operations, capabilities that are determinantal to enabling massive machine-to-machine (M2M) and Internet of Things (IoT) deployment for non-mission critical applications.
Customers can deploy this technology over licensed and unlicensed spectrum bands. Cellular LPWAN is deployed in licensed bands, which ensures that capacity and coverage performance are guaranteed over the devices’ lifetime. Cellular LPWAN can be deployed in the GSM spectrum, within an LTE carrier, or in an LTE or wideband code division multiple access (WCDMA) guard band. In contrast, proprietary LPWAN is developed by providers over their own network in the unlicensed spectrum. Although the quality of service (QoS) is not as optimal as cellular LPWAN and interference can occasionally emerge, use of unlicensed bands is free.
While telecom operators are offering cellular LPWAN that includes narrowband-IoT (NB-IoT) and long-term evolution machine (LTE-M or Cat-M1), other companies are selling unlicensed LPWAN connectivity services with proprietary specifications, such as LoRaWAN® and RPMA®.
The North American LPWAN market is in a growth stage. The region had more than 134.1 million LPWAN connections in 2021. With recent LPWAN network rollouts nationwide and roaming agreements between partners, the number of connected devices is on track to increase at a CAGR of 44% from 2021 to 2025. Utilities are driving growth, as customers demand smart metering of water, gas, and energy. Asset tracking is another vertical that requires LPWAN technology to connect over long distances. Smart city and smart building initiatives also demand wireless connectivity for air quality monitoring, leak detection, traffic management, and smart parking use cases.
This Frost Radar™ benchmarks the leading LPWAN operators in North America, namely Verizon, AT&T, Ingenu, Everynet, Senet, MachineQ, eleven-x, and X-TELIA.
The Frost Radar™ reveals the market positioning of the leading companies in the North American LPWAN industry using their Growth and Innovation scores as highlighted in the Frost Radar™ methodology. The document presents competitive profiles on each of the companies in the Frost Radar™ based on their strengths, opportunities, and market positioning. It discusses strategic market imperatives and the competitive environment that vendors operate in as well as makes recommendations for each provider to spur growth.
Author: Cecilia Perez
The Strategic Imperative
The Strategic Imperative (continued)
The Growth Environment
The Growth Environment (continued)
Frost Radar™:
Frost Radar™: Competitive Environment
Frost Radar™: Competitive Environment (continued)
Frost Radar™: Competitive Environment (continued)
Frost Radar™: Competitive Environment (continued)
AT&T
eleven-x
Everynet
Ingenu
MachineQ
Senet
Verizon
X-TELIA
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Frost Radar™: Benchmarking Future Growth Potential
Frost Radar™: Benchmarking Future Growth Potential
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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
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Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| Author | Cecilia Perez |
| Industries | Information Technology |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Low Power Wide Area Network Market in North America |
| Keyword 2 | LPWAN Market |
| Keyword 3 | Trends in LPWAN |
| Podcast | No |
| WIP Number | K83D-01-00-00-00 |
Frost Radar™: North American Low-Power Wide-Area Network (LPWAN) Operators, 2022
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
19-Jan-2023
North America
Frost Radar
