The North American managed software-defined wide area network (SD-WAN) services market is in the growth phase of the product life cycle. Across industries, businesses are embracing these services as an integral part of their WAN transformation strategy, largely to gain cost and operational efficiencies. In 2020, market revenues exceeded $2 billion, with more than 180,000 sites operational today.
The economic downturn caused by the COVID-19 pandemic did impact technology spending in 2020 as highly distributed verticals such as retail and manufacturing were negatively impacted. However, vendors report that the market started to recover in Q4 2020. With the vaccination rollout, the North American and European markets are beginning to slowly recover. As businesses reassess their technology spend, SD-WAN will emerge as a top choice for their networking needs, which will contribute to higher growth rates beyond 2022.
In this Radar™ report, Frost & Sullivan focuses on 9 leading NSPs and MSPs that have full-fledged managed SD-WAN offerings in the market. Service providers are primarily analyzed based on their managed SD-WAN portfolios, which include but are not limited to: choice of SD-WAN vendor solutions; the underlay choices; managed service support before, during, and after deployment; self-service portals and network management capabilities; and the ability to deliver on value-added services to create customer stickiness (security, routing, VoIP, UCaaS). The competitive Radar™ mapping is based on full year 2020 quantitative data (a combination of operational sites and revenues) and features and functionalities that have been generally available in the market for at least six months.
The document presents competitive profiles of each company based on its strengths, opportunities, and market positioning. We discuss strategic market imperatives and the competitive environment that vendors operate in as well as make recommendations for each provider to spur growth.
Author: Roopashree Honnachari

The Strategic Imperative
The Strategic Imperative (continued)
The Strategic Imperative (continued)
The Strategic Imperative (continued)
The Strategic Imperative (continued)
The Growth Environment
The Growth Environment (continued)
The Growth Environment (continued)
Forecast Methodology & Taxonomy
Forecast Methodology & Taxonomy (continued)
Revenue Forecast
Percent Revenue Forecast by Operation Type
Overlay Revenue Forecast
Underlay Revenue Forecast
Customer Sites Forecast
Frost Radar™: North American Managed SD-WAN Services Market
Frost Radar™: Competitive Environment
Frost Radar™: Competitive Environment (continued)
Frost Radar™: Competitive Environment (continued)
AT&T
Aryaka
Comcast Business
Hughes Network Services
Lumen
Masergy
TPx Communications
Verizon Business
Windstream Enterprise
Strategic Insights
Significance of Being on the Frost Radar™
Frost Radar™ Empowers the CEO’s Growth Team
Frost Radar™ Empowers Investors
Frost Radar™ Empowers Customers
Frost Radar™ Empowers the Board of Directors
Frost Radar™: Benchmarking Future Growth Potential
Frost Radar™: Benchmarking Future Growth Potential
Legal Disclaimer
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
Speak directly with our analytics experts for tailored recommendations.
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Frost Radar |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Roopashree (Roopa) Honnachari |
| Industries | Telecom |
| WIP Number | K6A6-01-00-00-00 |
| Keyword 1 | SDWAN Market |
| Keyword 2 | Managed SD-WAN Services Market |
| Keyword 3 | sd wan as a service |
| Is Prebook | No |
| GPS Codes | 9705-C1,9655 |
Frost Radar™: North American Managed SD-WAN Services Market, 2021
A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines
19-Nov-2021
North America
Frost Radar





