Frost Radar™: North American Mobile Communications Market, 2020
Published on: 19-Jun-2020 | SKU: TE03948-NA-MR_24512

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Advancements in next-generation mobile network technologies and devices have accelerated the growth of innovative mobile applications, fundamentally changing the way we live, communicate, conduct business, consume content, and interact. Aggressive capital investments in these technologies, including 5G networks, will further expedite market growth. The associated growth in new modes of communication and content consumption patterns will usher in a wide range of innovative opportunities for mobile communications providers. At the same time, the current market is saturated, and consolidation and pricing pressure are intensifying. As the market matures, the ability to introduce differentiated value-added services to enhance average revenue per user (ARPU), attract customers from competitors, and reduce churn will be critical to long-term success. While the North American mobile communications market includes hundreds of wireless carriers, service providers, and mobile virtual network operators (MVNOs), Frost & Sullivan has identified the top 11 participants based on a variety of parameters assessed and benchmarked in this 2020 Frost Radar™. The companies featured in the Frost Radar™ are AT&T, Verizon, T-Mobile, Sprint, Bell Canada, Rogers Communications, Videotron, TELUS, U.S. Cellular, Shaw Communications, and Tracfone. Frost & Sullivan has recognized these companies as market leaders based on an evaluation of their growth performance and track record, growth strategy and vision, growth pipeline systems, end-user sales and marketing strategies, product innovation and scalability, and their ability to cater to evolving customer demand.

Strategic Imperative

Strategic Imperative (continued)

Growth Environment

Frost Radar™: North American Mobile Communications Market

Frost Radar™: Competitive Environment

Frost Radar™: Competitive Environment (continued)

AT&T

AT&T (continued)

Verizon

Verizon (continued)

T-Mobile

T-Mobile (continued)

Sprint

Sprint (continued)

Bell Canada

Bell Canada (continued)

Rogers Communications

Rogers Communications (continued)

Videotron

Videotron (continued)

TELUS

Telus (continued)

U.S. Cellular

U.S. Cellular (continued)

Shaw Communications

Shaw Communications (continued)

Tracfone

Tracfone (continued)

Strategic Insights

Significance of Being on the Frost Radar™

Frost Radar™ Empowers the CEO’s Growth Team

Frost Radar™ Empowers Investors

Frost Radar™ Empowers Customers

Frost Radar™ Empowers the Board of Directors

Frost Radar™: Benchmarking Future Growth Potential

Frost Radar™: Benchmarking Future Growth Potential

Frost Radar™: Benchmarking Future Growth Potential

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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

  • Market Share (previous 3 years)
    This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
  • Revenue Growth (previous 3 years)
    This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
  • Growth Pipeline
    This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
  • Vision and Strategy
    This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
  • Sales and Marketing
    This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

  • INNOVATION SCALABILITY
    This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
  • RESEARCH AND DEVELOPMENT
    This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
  • PRODUCT PORTFOLIO
    This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
  • MEGATRENDS LEVERAGE
    This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
  • CUSTOMER ALIGNMENT
    This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

  • GROWTH POTENTIAL
    Your organization has significant future growth potential, which makes it a Company to Action.
  • BEST PRACTICES
    Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
  • COMPETITIVE INTENSITY
    Your organization is one of the key drivers of competitive intensity in the growth environment.
  • CUSTOMER VALUE
    Your organization has demonstrated the ability to significantly enhance its customer value proposition.
  • PARTNER POTENTIAL
    Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.

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Impacting your company's future growth potential.

Advancements in next-generation mobile network technologies and devices have accelerated the growth of innovative mobile applications, fundamentally changing the way we live, communicate, conduct business, consume content, and interact. Aggressive capital investments in these technologies, including 5G networks, will further expedite market growth. The associated growth in new modes of communication and content consumption patterns will usher in a wide range of innovative opportunities for mobile communications providers. At the same time, the current market is saturated, and consolidation and pricing pressure are intensifying. As the market matures, the ability to introduce differentiated value-added services to enhance average revenue per user (ARPU), attract customers from competitors, and reduce churn will be critical to long-term success. While the North American mobile communications market includes hundreds of wireless carriers, service providers, and mobile virtual network operators (MVNOs), Frost & Sullivan has identified the top 11 participants based on a variety of parameters assessed and benchmarked in this 2020 Frost Radar™. The companies featured in the Frost Radar™ are AT&T, Verizon, T-Mobile, Sprint, Bell Canada, Rogers Communications, Videotron, TELUS, U.S. Cellular, Shaw Communications, and Tracfone. Frost & Sullivan has recognized these companies as market leaders based on an evaluation of their growth performance and track record, growth strategy and vision, growth pipeline systems, end-user sales and marketing strategies, product innovation and scalability, and their ability to cater to evolving customer demand.
More Information
Deliverable Type Frost Radar
No Index No
Podcast No
Author Rutuja Patil
Industries Telecom
WIP Number K41D-01-00-00-00
Is Prebook No
GPS Codes 9755-C4,9705-C1,9657

Frost Radar™: North American Mobile Communications Market, 2020

TelecomFrost Radar™: North American Mobile Communications Market, 2020

Benchmarking Future Growth Potential

RELEASE DATE
19-Jun-2020
REGION
North America
Deliverable Type
Frost Radar
Research Code: K41D-01-00-00-00
SKU: TE03948-NA-MR_24512
AvailableYesPDF Download
$4,950.00
In stock
SKU
TE03948-NA-MR_24512