Frost Radar™: Security Awareness Training Market, 2020
Published on: 14-May-2021 | SKU: IT04326-GL-MR_25440

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Enterprises are exposed to multiple types of threats to confidential company data pertaining to employees, partners, suppliers, and customers. Despite having advanced technological systems and policies in place, human error exposes an organization to attacks from cyberadversaries.

Companies are facing a substantial threat from social engineering attacks such as phishing, especially because remote working is on the rise due to the COVID-19 pandemic. As a result, businesses of all sizes are realizing the importance of training non-technical employees to become the first line of defense for their organizations. The best technological solutions cannot prevent an attack when employees are not aware of security best practices.

The Frost Radar™ reveals the market positioning of companies in the Global Security Awareness Training market using their Growth and Innovation scores as highlighted in the Frost Radar methodology. The document presents competitive profiles on each of the companies in the Frost Radar based on their growth, innovation, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across 10 criteria on the Frost Radar, where the leading companies in the industry are then positioned.

Author: Swetha Ramachandran Krishnamoorthi

Strategic Imperative

Growth Environment

Frost Radar™: Security Awareness Training Market

Frost Radar™: Competitive Environment

AwareGO

Barracuda Networks

BoxPhish

Cyber Risk Aware

CybeReady

KnowBe4

Living Security

Mimecast

Proofpoint

Security Quotient

SoSafe

Terranova Security

Lucy Security

IRONSCALES

NXTSoft

Cofense

Strategic Insights

Significance of Being on the Frost Radar™

Frost Radar™ Empowers the CEO’s Growth Team

Frost Radar™ Empowers Investors

Frost Radar™ Empowers Customers

Frost Radar™ Empowers the Board of Directors

Frost Radar™: Benchmarking Future Growth Potential

Frost Radar™: Benchmarking Future Growth Potential

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Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

  • Market Share (previous 3 years)
    This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
  • Revenue Growth (previous 3 years)
    This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
  • Growth Pipeline
    This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
  • Vision and Strategy
    This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
  • Sales and Marketing
    This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

  • INNOVATION SCALABILITY
    This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
  • RESEARCH AND DEVELOPMENT
    This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
  • PRODUCT PORTFOLIO
    This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
  • MEGATRENDS LEVERAGE
    This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
  • CUSTOMER ALIGNMENT
    This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

  • GROWTH POTENTIAL
    Your organization has significant future growth potential, which makes it a Company to Action.
  • BEST PRACTICES
    Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
  • COMPETITIVE INTENSITY
    Your organization is one of the key drivers of competitive intensity in the growth environment.
  • CUSTOMER VALUE
    Your organization has demonstrated the ability to significantly enhance its customer value proposition.
  • PARTNER POTENTIAL
    Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.

Have questions about this research or need deeper insights?
Speak directly with our analytics experts for tailored recommendations.
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Growth Dialog™

A tailored session with you where we identify the:
  • Strategic Imperatives
  • Growth Opportunities
  • Best Practices
  • Companies to Action

Impacting your company's future growth potential.

Enterprises are exposed to multiple types of threats to confidential company data pertaining to employees, partners, suppliers, and customers. Despite having advanced technological systems and policies in place, human error exposes an organization to attacks from cyberadversaries. Companies are facing a substantial threat from social engineering attacks such as phishing, especially because remote working is on the rise due to the COVID-19 pandemic. As a result, businesses of all sizes are realizing the importance of training non-technical employees to become the first line of defense for their organizations. The best technological solutions cannot prevent an attack when employees are not aware of security best practices. The Frost Radar™ reveals the market positioning of companies in the Global Security Awareness Training market using their Growth and Innovation scores as highlighted in the Frost Radar methodology. The document presents competitive profiles on each of the companies in the Frost Radar based on their growth, innovation, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across 10 criteria on the Frost Radar, where the leading companies in the industry are then positioned. Author: Swetha Ramachandran Krishnamoorthi
More Information
Deliverable Type Frost Radar
No Index No
Podcast No
Author Swetha Ramachandran Krishnamoorthi
Industries Information Technology
WIP Number MFD5-01-00-00-00
Is Prebook No
GPS Codes 9659

Frost Radar™: Security Awareness Training Market, 2020

Information TechnologyFrost Radar™: Security Awareness Training Market, 2020 Updated Research Available

Benchmarking Future Growth Potential

RELEASE DATE
14-May-2021
REGION
Global
Deliverable Type
Frost Radar
Research Code: MFD5-01-00-00-00
SKU: IT04326-GL-MR_25440
AvailableYesPDF Download
$4,950.00
In stock
SKU
IT04326-GL-MR_25440