Frost Radar™: Supply-Side Platforms, 2024
Published on: 13-Nov-2024 | SKU: EM_2024_1110

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The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These programmatic platforms are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, media owners, and app developers) with all the necessary technology to facilitate the monetization of their advertising space and maximize yield safely and competently.

This Frost Radar™ offers a perspective on key industry trends as well as an assessment of 10 leading companies based on qualitative and quantitative factors. The quantitative metric used to evaluate providers' performance in this space is revenue through platform and service fees.

The criteria for selecting SSP providers are:
- Programmatic advertising capabilities enabling the sale of ad inventory through diverse demand sources (i.e., ad exchanges, ad networks, and demand-side platforms)
- Tools for managing, aggregating, and optimizing ad inventory
- Ongoing commitment to developing innovative advertising technology
- Ability to support customers internationally
- Integrations with third-party applications
- Annual revenues above $90 million in CY2023

Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.

Strategic Imperative

Growth Environment

Growth Environment (continued)

Frost Radar™: Supply-Side Platforms, 2024

Frost Radar™ Competitive Environment

Frost Radar™ Competitive Environment (continued)

Frost Radar™ Competitive Environment (continued)

Adform

Adform (continued)

Adform (continued)

Amazon

Amazon (continued)

Amazon (continued)

Criteo

Criteo (continued)

Criteo (continued)

Equativ

Equativ (continued)

Equativ (continued)

Google

Google (continued)

Google (continued)

Index Exchange

Index Exchange (continued)

Index Exchange (continued)

Magnite

Magnite (continued)

Magnite (continued)

Magnite (continued)

Microsoft

Microsoft (continued)

Microsoft (continued)

Nexxen

Nexxen (continued)

Nexxen (continued)

PubMatic

PubMatic (continued)

PubMatic (continued)

Best Practices

Growth Opportunities

Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform (continued)

Significance of Being on the Frost Radar™

Frost Radar™ Empowers the CEO’s Growth Team

Frost Radar™ Empowers Investors

Frost Radar™ Empowers Customers

Frost Radar™ Empowers the Board of Directors

Next Steps

Legal Disclaimer

Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform

Growth Index

Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.

  • Market Share (previous 3 years)
    This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years.
  • Revenue Growth (previous 3 years)
    This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™.
  • Growth Pipeline
    This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities.
  • Vision and Strategy
    This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision?
  • Sales and Marketing
    This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.

Innovation Index

Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.

  • INNOVATION SCALABILITY
    This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals.
  • RESEARCH AND DEVELOPMENT
    This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline.
  • PRODUCT PORTFOLIO
    This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue.
  • MEGATRENDS LEVERAGE
    This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline.
  • CUSTOMER ALIGNMENT
    This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.

Significance of Being on the Frost Radar™

Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.

  • GROWTH POTENTIAL
    Your organization has significant future growth potential, which makes it a Company to Action.
  • BEST PRACTICES
    Your organization is well positioned to shape Growth Pipeline™ best practices in your industry.
  • COMPETITIVE INTENSITY
    Your organization is one of the key drivers of competitive intensity in the growth environment.
  • CUSTOMER VALUE
    Your organization has demonstrated the ability to significantly enhance its customer value proposition.
  • PARTNER POTENTIAL
    Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.

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Impacting your company's future growth potential.

The Frost Radar™ for the supply-side platform (SSP) market analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These programmatic platforms are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, media owners, and app developers) with all the necessary technology to facilitate the monetization of their advertising space and maximize yield safely and competently. This Frost Radar™ offers a perspective on key industry trends as well as an assessment of 10 leading companies based on qualitative and quantitative factors. The quantitative metric used to evaluate providers' performance in this space is revenue through platform and service fees. The criteria for selecting SSP providers are: - Programmatic advertising capabilities enabling the sale of ad inventory through diverse demand sources (i.e., ad exchanges, ad networks, and demand-side platforms) - Tools for managing, aggregating, and optimizing ad inventory - Ongoing commitment to developing innovative advertising technology - Ability to support customers internationally - Integrations with third-party applications - Annual revenues above $90 million in CY2023 Frost & Sullivan analyzes numerous companies in an industry. Those selected for further analysis based on their leadership or other distinctions are benchmarked across 10 Growth and Innovation criteria to reveal their position on the Frost Radar™. The publication presents competitive profiles of each company on the Frost Radar™ considering their strengths and the opportunities that best fit those strengths.
More Information
Deliverable Type Frost Radar
Author Lara Forlino
Industries Entertainment and Media
No Index No
Is Prebook No
Keyword 1 Supply-Side Platforms Market
Keyword 2 Ssp Growth Trends 2024
Keyword 3 Ssp Market Analysis
Podcast No
WIP Number KA67-01-00-00-00

Frost Radar™: Supply-Side Platforms, 2024

Entertainment and MediaFrost Radar™: Supply-Side Platforms, 2024

A Benchmarking System to Spark Companies to Action - Innovation that Fuels New Deal Flow and Growth Pipelines

RELEASE DATE
13-Nov-2024
REGION
Global
Deliverable Type
Frost Radar
Research Code: KA67-01-00-00-00
SKU: EM_2024_1110
AvailableYesPDF Download
$4,950.00
In stock
SKU
EM_2024_1110