Well-established businesses receive massive amounts of feedback every day, obtained through eCommerce platforms, customer support calls, emails, social media platforms, bots, and chats. This presents companies with an opportunity to collect remarkable volumes of customer data that they can use to enhance market intelligence.
VoC refers to the practice of collecting, analyzing, and distributing customer feedback to improve a product, solution, or service. With accurate VoC data, businesses can enhance customer experience (CX), meet unmet needs in the marketplace, and differentiate themselves from competitors. Companies can unlock VoC through technologies such as sentiment analysis, which uses natural language processing (NLP), machine learning (ML), text analysis, and computational linguistics to identify the opinion, intent, or emotion behind the customers’ words.
The report titled “Frost Radar™: Voice of Customer Analytics, 2022” plots the market leaders for growth, innovation, or both and who has been instrumental in advancing the industry into the future. These companies have demonstrated high growth potential, best practices, competitive intensity, customer value, and partner potential. The Frost Radar reveals the market positioning of companies in an industry using their Growth and Innovation scores, as highlighted in the Frost Radar methodology.
The VoC space is growing, though only 10 companies are reported in this Frost Radar. Key vendors highlighted are Verint, Nice, Qualtrics, Medallia, DataEQ, CallMiner, Wonderflow, SANDSIV, InMoment, and Cisco.
The Frost Radar reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in the Frost Radar methodology. The document presents competitive profiles on each of the companies in the Frost Radar based on their growth, innovation, and a small discussion on their positioning. Frost & Sullivan analyzes hundreds of companies in the industry and benchmarks them across 10 criteria on the Frost Radar, where the leading companies in the industry are then positioned. Industry leaders on both the Growth and Innovation indices are recognized as best practice recipients.
Key Issues Addressed:
- What does the global VoC space look like?
- Who are the top vendors for VoC platforms?
- Which are the companies that have demonstrated innovation excellence?
- Which are the VoC vendors who have shown higher growth than others?
Author: Ankita Singh
The Strategic Imperative
The Strategic Imperative (continued)
The Growth Environment
The Growth Environment (continued)
Frost Radar™: Voice of Customer
Frost Radar™: Competitive Environment
Frost Radar™: Competitive Environment
CallMiner
Cisco
DataEQ
InMoment
Medallia
NICE
Qualtrics
SANDSIV
Verint
Wonderflow
Strategic Insights
Strategic Insights (continued)
Strategic Insights (continued)
Strategic Insights (continued)
Strategic Insights (continued)
Significance of Being on the Frost Radar™
Frost Radar™ Empowers the CEO’s Growth Team
Frost Radar™ Empowers Investors
Frost Radar™ Empowers Customers
Frost Radar™ Empowers the Board of Directors
Frost Radar™: Benchmarking Future Growth Potential
Frost Radar™: Benchmarking Future Growth Potential
Legal Disclaimer
Frost Radar™: Benchmarking Future Growth Potential 2 Major Indices, 10 Analytical Ingredients, 1 Platform
Growth Index
Growth Index (GI) is a measure of a company’s growth performance and track record, along with its ability to develop and execute a fully aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user focused sales and marketing strategies.
- Market Share (previous 3 years)
This is a comparison of a company’s market share relative to its competitors in a given market space for the previous 3 years. - Revenue Growth (previous 3 years)
This is a look at a company’s revenue growth rate for the previous 3 years in the market/industry/category that forms the context for the given Frost Radar™. - Growth Pipeline
This is an evaluation of the strength and leverage of a company’s growth pipeline system to continuously capture, analyze, and prioritize its universe of growth opportunities. - Vision and Strategy
This is an assessment of how well a company’s growth strategy is aligned with its vision. Are the investments that a company is making in new products and markets consistent with the stated vision? - Sales and Marketing
This is a measure of the effectiveness of a company’s sales and marketing efforts in helping it drive demand and achieve its growth objectives.
Innovation Index
Innovation Index (II) is a measure of a company’s ability to develop products/ services/ solutions (with a clear understanding of disruptive Mega Trends) that are globally applicable, are able to evolve and expand to serve multiple markets and are aligned to customers’ changing needs.
- INNOVATION SCALABILITY
This determines whether an organization’s innovations are globally scalable and applicable in both developing and mature markets, and also in adjacent and non-adjacent industry verticals. - RESEARCH AND DEVELOPMENT
This is a measure of the efficacy of a company’s R&D strategy, as determined by the size of its R&D investment and how it feeds the innovation pipeline. - PRODUCT PORTFOLIO
This is a measure of a company’s product portfolio, focusing on the relative contribution of new products to its annual revenue. - MEGATRENDS LEVERAGE
This is an assessment of a company’s proactive leverage of evolving, long-term opportunities and new business models, as the foundation of its innovation pipeline. - CUSTOMER ALIGNMENT
This evaluates the applicability of a company’s products/services/solutions to current and potential customers, as well as how its innovation strategy is influenced by evolving customer needs.
Significance of Being on the Frost Radar™
Companies plotted on the Frost RadarTM are the leaders in the industry for growth, innovation, or both. They are instrumental in advancing the industry into the future.
- GROWTH POTENTIAL
Your organization has significant future growth potential, which makes it a Company to Action. - BEST PRACTICES
Your organization is well positioned to shape Growth Pipeline™ best practices in your industry. - COMPETITIVE INTENSITY
Your organization is one of the key drivers of competitive intensity in the growth environment. - CUSTOMER VALUE
Your organization has demonstrated the ability to significantly enhance its customer value proposition. - PARTNER POTENTIAL
Your organization is top of mind for customers, investors, value chain partners, and future talent as a significant value provider.
Speak directly with our analytics experts for tailored recommendations.
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
Key Issues Addressed:
- What does the global VoC space look like
- Who are the top vendors for VoC platforms
- Which are the companies that have demonstrated innovation excellence
- Which are the VoC vendors who have shown higher growth than others
Author: Ankita Singh
| Deliverable Type | Frost Radar |
|---|---|
| Author | Ankita Singh |
| Industries | Information Technology |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | voc market research |
| Keyword 2 | voc analytics growth |
| Keyword 3 | Voice of Customer Analytics |
| Podcast | No |
| WIP Number | PD2F-01-00-00-00 |
Frost Radar™: Voice of Customer Analytics, 2022
A Benchmarking System to Spark Companies to Action Innovation That Fuels New Deal Flow and Growth Pipelines
23-Sep-2022
Global
Frost Radar
