The aim of this research service is to provide a strategic overview of the parking industry and its stakeholders in Europe and North America. The study analyses the key operational strategies of parking operators, parking app providers, automakers and their implications on mobility integration. An attempt has been made to understand the major parking operators' and parking app providers' operational business models in Europe and North America. The study also entails the major parking technologies used in the area of ticketing, vehicle number plate recognition, and parking space availability. It draws a comparison of the conventional and modern parking industry, which is now considered as a significant entity of mobility in cities.