The global patient engagement industry is undergoing substantial expansion. The increasing emphasis on patient-centric healthcare, widespread adoption of digital health solutions, and higher demand for enhanced healthcare outcomes are fueling this industry’s growth.
This comprehensive Frost & Sullivan analysis provides an in-depth look at this dynamic sector, offering insights that extend to 2028. It delves into the competitive landscapes, growth strategies, and economic contexts across North America, Europe, and Asia-Pacific. This report excludes the life sciences and B2C PE markets as well as the hardware component of the platforms, such as medical devices and wearables.
This analysis also determines top growth opportunities, disruptive technologies, regional trends, and business model analyses. This thorough examination equips healthcare stakeholders with the knowledge needed to navigate the industry’s evolving landscape effectively. As the healthcare industry continues its transformation toward patient-centered care and digital innovation, understanding the intricacies of the patient engagement market becomes paramount for organizations that seek to thrive in this environment.
Revenue Forecast
The estimated revenue for the base year 2023 is $23.50 billion, with a CAGR of 14.2% for the study period from 2023 to 2028.

The Impact of the Top 3 Strategic Imperatives on the Patient Engagement Industry
Disruptive Technologies
- Why: Technology that introduces novel ways to connect with healthcare services—such as telehealth, mobile health applications, wearables, and other cutting-edge solutions—revolutionizes patient engagement (PE) and releases it from traditional confines.
- Frost Perspective: The impact is profound—patients can now engage with healthcare providers beyond the hospital walls, anytime and anywhere. This aligns with the broader trend of patient-centric care, offering individuals the flexibility to manage their health journeys remotely. Providers will look for technologies that increase engagement through operational and administrative burden reduction.
Competitive Intensity
- Why: Hospital systems, providers, and payers must reassess their competitive stance given the imperative to engage patients effectively and foster long-term loyalty. In that sense, they are compelled to implement more agile and patient-centric approaches.Companies compete in areas beyond traditional healthcare to provide holistic solutions that prioritize seamless patient experiences.
- Frost Perspective: Surpassing the competition hinges on care quality and building and sustaining trust and loyalty through deep personalization. As healthcare becomes more consumer-oriented, the competitive landscape demands constant adaptation to patient’s needs to ensure relevance, quality, and the ability to meet evolving patient expectations.
Customer Value Chain Compression
- Why: PE platforms operating in a business-to-business (B2B) and business-to-consumer (B2C) capacity leverage the innovative distribution channels that technology facilitates.
- Frost Perspective: This evolution will reshape patient interactions, rendering them more seamless, direct, and efficient, and fostering a more patient-centric approach. Patient adherence will increase for companies that invest in the digital front door.
Scope of Analysis
- This Frost & Sullivan analysis examines PE as a concept and investigates its global uptake.
- PE platforms are software applications that help hospitals, clinics, and health systems engage their patients across the healthcare continuum.
- PE tools foster involvement, loyalty, compliance, and adherence among patients. They allow seamless communication with healthcare providers about various clinical and administrative aspects.
- Digital health tools that enable and strengthen PE include online patient portals, mobile health applications, wearable devices, remote monitoring devices, telehealth services, electronic health records (EHR), other integrated tools, and medication adherence/reminder tools.
- Frost & Sullivan has analyzed global adoption drivers, determined restraints and growth factors, identified opportunity hotspots, and examined the scope for PE tools uptake until 2028.
Industry Segmentation by Geography
North America
- Canada, United States
Western Europe
- Andorra, Austria, Belgium, France, Germany, Italy, Liechtenstein, Luxembourg, Monaco, Netherlands, Portugal, San Marino, Spain, Switzerland
Asia-Pacific
- Afghanistan, Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, Fiji, India, Indonesia, Japan, Kiribati, Laos, Malaysia, Maldives, Micronesia, Mongolia, Myanmar, Nauru, Nepal, New Zealand, Pakistan, Palau, Papua New Guinea, Philippines, Samoa, Singapore, Solomon Islands, South Korea, Sri Lanka, Taiwan, Thailand, Timor-Leste, Tonga, Tuvalu, Vanuatu, Vietnam
Rest of the World
- Africa, Central America, Eastern Europe, Middle East, South America
Competitive Environment
| Number of Competitors | 5 to 10 competitors with revenue greater than $500 million |
| Competitive Factors | Cost, ROI performance, customer support, technology, reliability, customer relationships |
| Key End-user Industry Verticals | Care providers, payers, digital pharmacy, life sciences, patients |
| Leading Competitors | Flywire, McKesson, Microsoft, Optum, Oracle Health, Salesforce, Weave, Wolters Kluwer |
| Revenue Share of Top 5 Competitors in 2023 | 17.58% |
| Other Notable Competitors | Artera, Athenahealth, Doctolib, Epic, Luma Health, Lumeon, Phreesia, Waystar |
| Distribution Structure | Distributors and resellers, online platforms and marketplaces, partnerships, direct sales |
| Notable Acquisitions and Mergers | Teladoc acquired Livongo (2020), Optum acquired DoctorASAP (2021), McKesson acquired Rx Savings (2022) |
Key Competitors
- Artera
- Allscripts
- Athenahealth
- Cedar
- Cipherhealth
- Epic Systems Corporation
- Flywire
- Healthwise
- Innovaccer
- Luma Health
- Lumeon
- McKesson Corporation
- MEDITECH
- NextGen Healthcare
- Notable
- Onview Healthcare
- Optum
- Oracle Health
- Pack Health
- PatientPoint
- Payground
- Phreesia
- R1 RCM
- Relatient
- RevSpring
- Salesforce
- Solutionreach
- SONIFI Health
- Televox
- Waystar
- Weave
- Ada Health
- Doctolib Sili
- eConsult Health
- Health Tap
- Healu
- Lantum
- Mjog by Livi
- my mhealth
- Pando Health
- Patient Access
- DigiQure
- Doctor Anywhere
- Lyrate
- MiraMed Ajuba
- MyDoc
- Orion Health
- Ping An Good Doctor
- Practo
- WeDoctor
- Zocdoc

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Patient Engagement Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Industry Segmentation by Geography
What is Patient Engagement?
Key Competitors
Growth Metrics
Distribution Channels
PE Stakeholders in Healthcare Services
PE Application Tools across the Care Continuum
PE Platforms—Best Practices
Growth Drivers
Growth Restraints
PE Structural Attributes—Challenges and Facilitators
PE Structural Attributes—Challenges and Facilitators (continued)
Forecast Assumptions
Revenue Forecast
Revenue Forecast by Region
Revenue Forecast Analysis—Business Model Trends
Revenue Forecast Analysis—Business Model Trends (Continued)
Revenue Forecast Analysis—Business Model Trends (continued)
Pricing Trends and Forecast Analysis
Competitive Environment
Revenue Share
Revenue Share Analysis
Disruptive Technologies in PE
Growth Metrics
Revenue Forecast
Forecast Analysis
US Patients’ Perspectives on Hospital Care
Growth Metrics
Revenue Forecast
Forecast Analysis
The Use of Patient-reported Outcome Measures in European Oncology
Growth Metrics—Asia Pacific
Revenue Forecast
Forecast Analysis
Growth Opportunity 1—Value-based Care
Growth Opportunity 1—Value-based Care (continued)
Growth Opportunity 2—Mental and Behavioral Health
Growth Opportunity 2—Mental and Behavioral Health (continued)
Growth Opportunity 3—Digital Pharmacy
Growth Opportunity 3—Digital Pharmacy (continued)
Growth Opportunity 4—Care Transition
Growth Opportunity 4—Care Transition (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
Legal Disclaimer
- PE Platforms and Solutions: Growth Metrics, Global, 2023
- PE Platforms and Solutions: Distribution Channel Analysis, Global, 2024–2028
- PE Platforms and Solutions: Growth Drivers, Global, 2024–2028
- PE Platforms and Solutions: Growth Restraints, Global, 2024–2028
- PE Platforms and Solutions: Revenue Forecast, Global, 2020–2028
- PE Platforms and Solutions: Revenue Forecast by Region, Global, 2020–2028
- PE Platforms and Solutions: Revenue Share of Top Participants, Global, 2023
- PE Platforms and Solutions: Growth Metrics, North America, 2023
- PE Platforms and Solutions: Revenue Forecast, North America, 2020–2028
- PE Investments, United States, 2023
- Summary of HCAHPS Survey Results, United States, 2023
- PE Platforms and Solutions: Growth Metrics, Western Europe, 2023
- PE Platforms and Solutions: Revenue Forecast, Western Europe, 2020–2028
- Patient Engagement Platforms and Solutions: Growth Metrics, Asia Pacific, 2020 - 2028
- PE Platforms and Solutions: Revenue Forecast, Asia-Pacific, 2020–2028
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| Deliverable Type | Market Research |
|---|---|
| Author | Delfina Huergo |
| Industries | Healthcare |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Patient Engagement Solutions |
| Keyword 2 | Digital Patient Engagement Tools |
| Keyword 3 | Digital Health Engagement Platforms |
| List of Charts and Figures | PE Platforms and Solutions: Growth Metrics, Global, 2023~ PE Platforms and Solutions: Distribution Channel Analysis, Global, 2024–2028~ PE Platforms and Solutions: Growth Drivers, Global, 2024–2028~ PE Platforms and Solutions: Growth Restraints, Global, 2024–2028~ PE Platforms and Solutions: Revenue Forecast, Global, 2020–2028~ PE Platforms and Solutions: Revenue Forecast by Region, Global, 2020–2028~ PE Platforms and Solutions: Revenue Share of Top Participants, Global, 2023~ PE Platforms and Solutions: Growth Metrics, North America, 2023~ PE Platforms and Solutions: Revenue Forecast, North America, 2020–2028~ PE Investments, United States, 2023~ Summary of HCAHPS Survey Results, United States, 2023~ PE Platforms and Solutions: Growth Metrics, Western Europe, 2023~ PE Platforms and Solutions: Revenue Forecast, Western Europe, 2020–2028~ Patient Engagement Platforms and Solutions: Growth Metrics, Asia Pacific, 2020 - 2028~ PE Platforms and Solutions: Revenue Forecast, Asia-Pacific, 2020–2028~ |
| Podcast | No |
| WIP Number | K9F3-01-00-00-00 |
Global Patient Engagement Platforms and Solutions, Forecast to 2028
Competitive Strategies to Seize Growth Opportunities
24-Apr-2024
Global
Market Research

