Marketing is changing rapidly. Customers are no longer driven by advertisements; instead, their purchase decisions are influenced by their favorite content creators. Moreover, owing to the growing time spent online and the increasing amount of content, the creator economy is changing the way marketing is done.
In this study, Frost & Sullivan explores the creator economy, the various creator types, the different tiers in which the creator economy can be mapped, and the future evolution of the creator economy.
To further understand creators, they are classified into the following categories: 1) Nano-Influencers, 2) Micro-Influencers, 3) Mid-tier Influencers, 4) Macro-Influencers, and 5) Mega-Influencers.
In addition, the study deep dives into the creator economy and divides it into tiers based on Discovery platforms, Monetization tools, and Creator tools. Furthermore, use-cases of company-creator collaborations are explored. Frost & Sullivan also examines the future of the creator economy in light of the ever-changing digital landscape.
Importantly, the study evaluates growth opportunities that companies can capitalize on in the growing creator economy.
As customers' demands evolve and creators drive purchase decisions, influencer marketing will replace existing systems and drive disruption. Thus, understanding the creator economy is essential to a company's growth and development.
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
Our Mega Trend Universe: An Overview
Growth Opportunities Fuel the Growth Pipeline Engine™
Our Mega Trend Universe: Creator Economy
Key Findings
Growth Opportunities Critical to Future Success
Trend Opportunity Overview
Creator Economy: Lifecycle and Mapping
Mapping the Creator Economy: Discovery Platforms
Mapping the Creator Economy: Monetization Tools
Mapping the Creator Economy: Creator Tools
Creator Economy: Social Media Influencer Collaboration
Creator Economy: Micro-influencer Collaboration
Creator Economy: Global Influencer Collaboration Program
Creator Economy: Creator and Business Collaboration
Creator Economy: Celebrity Influencer Collaboration
Creator Economy: Local Influencer Collaboration
Creator Economy: Social Cause Creator Collaboration
Creator Economy: Social Value-driven Collaboration
Trend Opportunity Horizon: Creator Economy Evolution
Trend Opportunity: Regional Exposure
Key Trend Opportunity Levers
Trend Opportunity Impact and Certainty Analysis
Trend Opportunity Impact and Certainty Analysis (continued)
Trend Opportunity Disruption Index
Trend Disruption Attractiveness Score
Trend Opportunity Growth Index
Growth Attractiveness Score
Trends: BEETS Implications
Growth Opportunity 1: AI-enabled Influencers
Growth Opportunity 1: AI-enabled Influencers (continued)
Growth Opportunity 2: Content Creator Marketplaces
Growth Opportunity 2: Content Creator Marketplaces (continued)
Growth Opportunity 3: Fan Tokens for Monetization
Growth Opportunity 3: Fan Tokens for Monetization (continued)
Critical Success Factors for Growth
Conclusion: The Way Forward
Our Mega Trend Universe
Our Mega Trend Universe (continued)
Identifying Your Company’s Growth Zone
Your Next Steps
List of Exhibits
Legal Disclaimer
List of Figures- Creators as a % of the Population across Multiple Geographies, Global, 2022
- Active Platform Users, Global, 2022
- Monetization Tools: Total Funding, Global, 2023
- Canva Revenue, Global, 2017–2021
- Rise of the Creator Economy: Key Trend Opportunity Levers, Global, 2021–2031
- Rise of the Creator Economy: Degree of Certainty versus Impact, Global, 2021–2031
- Rise of the Creator Economy: Trend Analysis, Global, 2021–2031
- Rise of the Creator Economy: Disruption Attractiveness Score, Global, 2021–2031
- Rise of the Creator Economy: Growth Attractiveness Score, Global, 2021–2031
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| Deliverable Type | Megatrends |
|---|---|
| Author | Akshay Menon |
| Industries | Cross Industries |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | the creator economy |
| Keyword 2 | creator economy market growth |
| Keyword 3 | creator economy market size |
| List of Charts and Figures | Creators as a % of the Population across Multiple Geographies, Global, 2022~ Active Platform Users, Global, 2022~ Monetization Tools: Total Funding, Global, 2023~ Canva Revenue, Global, 2017–2021~ Rise of the Creator Economy: Key Trend Opportunity Levers, Global, 2021–2031~ Rise of the Creator Economy: Degree of Certainty versus Impact, Global, 2021–2031~ Rise of the Creator Economy: Trend Analysis, Global, 2021–2031~ Rise of the Creator Economy: Disruption Attractiveness Score, Global, 2021–2031~ Rise of the Creator Economy: Growth Attractiveness Score, Global, 2021–2031~ |
| Podcast | No |
| WIP Number | PE3B-01-00-00-00 |
Growth Opportunities Driven by the Rise of the Creator Economy
A New Era Of Digital Innovation is Driving a Media Revolution Among Brands and Marketers
08-May-2023
Global
Megatrends