The global demand for buses has risen with the increase in capacity and the requirement for faster transfer influenced by economic developments, new business ventures, and changing buying patterns. Fleet operators are exploring advanced technologies, primarily solutions for autonomous buses, to increase efficiency across the supply chain. Although the technologies that makes buses completely autonomous remain nascent, the scope of capabilities so far achieved is quite broad. Advanced emergency braking, adaptive cruise control, lane change assist, and reverse assist are some of the features representing the first step toward a working package while individually they act as safety and driver-assist functions that improve both driver and vehicle performance to ensure safer operation and higher productivity.
The industry is well accustomed to SAE Level 1™ and Level 2™ technologies. North America and Europe lead the global transition to autonomous buses, as many industry stakeholders are either based out of or are testing vehicles in these regions. Rudiment not-exhaustive regulations address functional requirements and are conservative about the deployment of autonomous buses on public roads; they mandate a certain level of safety features for the sale and registration of buses. Industry stakeholders, therefore, require a comprehensive framework and guidance plan to explore, take the next step, and invest suitably in relevant development areas.
This study covers the ADAS market for both transit and coach buses in North America and Europe. The study period is 2022–2030.
Author: Shyamsundar Kanakaraj
The Impact of the Top 3 Strategic Imperatives on the Bus Advanced Driver Assistance System (ADAS) Industry
Transformative Mega Trends
- Why: Congestion, emissions, safety, and changing consumer preferences have disrupted the automotive industry, causing a shift in market dynamics. This shift has resulted in the convergence of Mega Trends, particularly in connected, autonomous, shared, and electric (CASE) mobility.
- Frost Perspective: As buses integrate ADAS devices, OEMs enable services beyond tracking, including prognostics, asset management, and driver behavior management. Manufacturers are electrifying their portfolios, with a few vehicles already in operation.
Disruptive Technologies
- Why: Technology innovations, such zero-emission powertrains and autonomy solutions, drive the global bus industry’s transformation. ADAS concepts gain significance as bus autonomy progresses globally
- Frost Perspective: Tier I suppliers are crucial in integrating electric technology into vehicles as the industry progresses. ADAS developments evolve as manufacturers explore choices during the transition phase and new concept vehicles. The advancement of axle and motor technologies reduces initial transition choices.
Internal Challenges
- Why: New manufacturers are in a better position to directly explore advanced automation concepts, while incumbent manufacturers face financial and inventory bottlenecks in implementing a transition strategy.
- Frost Perspective: By 2025, almost every vehicle manufacturer in Europe and North America (NA) will offer Level 1™ and Level 2™ ADAS functions as either standard or optional features across their portfolio.
Scope of Analysis
| Base Year | 2023 |
| Study Period | 2022–2030 |
| Forecast Period | 2025 and 2030 |
| Market/Segment/Program Area | The study covers the bus ADAS market in the following segments: • Transit Buses • Coach Buses |
| Geographic Scope | • North America (NA) • Europe |
Product Segmentation
Bus ADAS: Segmentation, NA and Europe, 2023
Bus Market
- Transit Bus
- Coaches
- School Bus*
By Length
- Medium-duty (MD) Bus/Midi-bus (8m to 11m)
- Heavy-duty (HD) Bus/Large Bus (Above 11m)
By Powertrain
- Diesel
- Natural Gas (Compressed Natural Gas/Liquified Petroleum Gas)
- xEV
- Conventional Hybrids EVs
- Pug-in Hybrid EVs
- Battery EVs
- Fuel Cell EVs
Growth Drivers
Higher Levels of Automation:
Level 1™ and Level 2™ ADAS are steppingstones to higher levels of automation, ultimately leading to autonomous vehicles (AVs). With new adaptive electrical/electronic architectural design, OEMs can achieve early vehicle centralization, enabling the easy integration of ADAS features as standard, optional, or on-demand fitment.
Better Crash Avoidance:
Bus driving is demanding because of bus routes, traffic congestion, and long-distance operations. Crash avoidance technologies enable OEMs to achieve higher safety levels, particularly for buses, which can be prone to road fatalities.
Regulatory Push:
To reduce fatality rates and enhance vehicle safety, the New Car Assessment Program, National Highway Traffic Safety Administration, and Insurance Institute for Highway Safety (European Union) will push for initiatives that make certain ADAS functions and safety features, such as AEBS and LDW, mandatory. Policy guidelines will guide market participants in adopting advanced ADAS functions for future bus platforms.
Sensor Suite Development:
Developments in vision enhancement and sensor suite technologies will enhance the reliability of ADAS compared to previous generations.
Growth Restraints
RestraintCost vs. Benefit: Consumers are not fully aware of the tangible benefits of ADAS yet. Efficiency and performance enhancement features will increase the appeal of the next-generation portfolio. These features will be available based on segment, application, or driver requirements, at an attractive price. Cost of Ownership: The high cost of these systems hinders their deployment in mass-market vehicles. Standardization will help consumers benefit from ADAS. Consumers have yet to see how ADAS can enhance productivity, performance, and yield a faster return on investment (ROI).
Uncertain Regulatory Framework: OEMs and suppliers hesitate to develop next-generation ADAS because of unclear vehicle safety regulations. Additionally, environmental concerns prevent OEMs from offering certain functionalities.
Bundled Functions: Low consumer preference for bundled ADAS packages restrains uptake.
Key Competitors
North America
- New Flyer
- Volvo
- Novabus (Volvo Group)
- Motor Coach Industries
- Gillig
- ENC (Eldorado)
Europe
- Mercedes Benz
- Scania
- MAN
- Volvo
- Iveco
- Solaris
- BYD
- Temsa
- Van Hool
- Alexandr Dennis
- VDL
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Bus Advanced Driver Assistance System (ADAS)ndustry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Product Segmentation
Overview of Driver Assistance Systems
ADAS Forecast by Feature: North America
ADAS Forecast by Feature: Europe
Main Forecast Criteria
Growth Metrics
Key Competitors
Growth Drivers
Growth Restraints
Levels of Vehicle Automation
Automated Driving
Impact of SAE Definitions
Categorization of ADAS Features
Functionality of ADAS Features
Functionality of ADAS Features (continued)
Functionality of ADAS Features (continued)
Feature Functionality vs. Level of Autonomy
ADAS Features: Relevance of ADAS Features by Bus Type
Sensor Systems that Enable ADAS
Sensors Used in ADAS Applications
ADAS Regulations in NA and Europe
GSR for Buses in Europe
FCW, AEB, and BSA: Overview
Collision Avoidance System Roadmap
Collision Avoidance Feature Forecast, NA
Collision Avoidance Feature Offerings by OEM, NA
Collision Avoidance Feature Forecast, Europe
Collision Avoidance Feature by OEM, Europe
Collision Avoidance Feature by OEM, Europe (continued)
ACC and PCC: Overview
Cruise Assistance System Roadmap
Cruise Assistance Features Forecast, NA
Cruise Assistance Features Offerings by OEM, NA
Cruise Assistance Features Forecast, Europe
Cruise Assistance Feature Offering by OEM, Europe
Cruise Assistance Feature Offering by OEM, Europe (continued)
LDW, LKA, and LCA: Overview
Steer Assistance System Roadmap
Steer Assistance Features Forecast, NA
Steer Assistance Features Offering by OEM, NA
Steer Assistance Features Forecast, Europe
Steer Assistance Feature Offering by OEM, Europe
Steer Assistance Feature Offering by OEM, Europe (continued)
Reverse/Parking/DA Systems: Overview
PA System Roadmap
PA Features Forecast, NA
PA Feature Forecast, Europe
Supplier Preference Analysis
ADAS Partnerships in NA and Europe
Growth Opportunity 1: Standardizing ADAS Features
Growth Opportunity 1: Standardizing ADAS Features (continued)
Growth Opportunity 2: Achieving SAE Level 4™ Autonomy
Growth Opportunity 2: Achieving SAE Level 4™ Autonomy (continued)
Growth Opportunity 3: Establishing a Strong Framework and More Defined Commercialization Roadmap
Growth Opportunity 3: Establishing a Strong Framework and More Defined Commercialization Roadmap (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
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| Deliverable Type | Market Research |
|---|---|
| Author | Shyamsundar Kanakaraj |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Bus Safety Technology Insights |
| Keyword 2 | Bus ADAS Market Dynamics |
| Keyword 3 | Automotive Technology Trends |
| Podcast | No |
| WIP Number | PF4B-01-00-00-00 |
Growth Opportunities for Bus ADAS in North America and Europe
Coach Buses to Incorporate Significant ADAS Features while Transit Buses Move toward Autonomy
10-Jan-2024
North America
Market Research
