In the rapidly changing automotive landscape, disruptive technologies are paving the way for a multitude of customer conveniences, with usage-based insurance (UBI) emerging as a standout example. This innovative business model is revolutionizing how insurance companies, original equipment manufacturers (OEMs), and leasing and rental fleets collect insurance data, implement safety measures, and optimize operational efficiencies. This shift has gained widespread acclaim among consumers, who welcome the democratization of insurance services. Naturally, the transformative landscape in the UBI space is growing, with a wealth of growth opportunities waiting to be seized.
This study focuses on UBI in the leasing and rental industry in Europe, and it aims to understand and correlate the UBI solutions ecosystem and the services offered to fleet customers as well as the features that benefit the industry. UBI is emerging as a transformative business within the automotive landscape across Europe. Italy, the United Kingdom, Germany, France, and Spain are embracing UBI solutions due to flexible personalized plans, usage-based pricing structures, and consumer transparency. Telematics-driven data is revolutionizing risk assessment for insurance companies. By taking advantage of real-time analytics derived from connected vehicles, insurers gain invaluable perspectives into driver behavior and usage patterns, leading to enhanced accuracy in risk assessment and pricing models. Companies involved in the UBI value chain are introducing disruptive technologies, such as artificial intelligence (AI) and machine learning (ML), to amplify these capabilities.
Strategic partnerships with OEMs, data analytics firms, and insurtech companies are proving essential to the successful delivery of value-added services, including UBI, to fleet managers. These collaborations are enhancing accessibility, cost-effectiveness, and the overall customer experience within fleet management. With the growing number of electric vehicles (EVs) in fleets, UBI solutions will pave the way for companies to incentivize drivers to adopt eco-friendly driving habits and introduce new business models around EVs. By joining forces, companies are fostering innovation, improving risk management practices, and driving mutual growth and success.
In the future, advanced telematics solutions are poised to gather a broad range of data points, encompassing vehicle diagnostics and driver biometrics, paving the way for highly personalized insurance offerings. In addition, advancements in dashcams and video telematics hold immense potential to streamline claims management processes and enhance overall safety by detecting driver distractions and mitigating accidents effectively, which can be a great value-add in the commercial insurance sector.
This study sheds light on UBI industry size and provides parc data for leasing, rental, and corporate-owned fleets. It offers insight into UBI's installed base in each segment of the leasing, rental, and company car parc, technology, and the associated key industry trends. Key participants involved in the UBI business in Europe that offer services to leasing and rental companies are discussed in detail along with insights based on geographic coverage.
Author: Rajesh Depores
Revenue forecast
The revenue estimate for the base year 2023 is $336.3 million, with a CAGR of 19.9% for the study period 2021–2030

The Impact of the Top 3 Strategic Imperatives on Usage-based Insurance in Leasing and Rental Fleets
Disruptive Technologies
Why
- The prevalence of digital channels over traditional banks and insurance brokers, the existence of several online aggregators, and the sharing of client experiences on social media have all had a significant impact on consumer behavior.
- Insurers have used digital technology to automate a wide range of insurance processes, enabling smoother points of sale, real-time decision-making, and straightforward claims processing.
Frost Perspective
- Technological advancements will expand UBI portfolios and enable more customized fleet solutions. Data sourced from telematics devices will provide detailed information about accident reconstruction and stolen vehicle recovery, making for an easy claims process.
- Car connectivity and advanced technologies, such as 5G connections, have paved the way for smartphone-based UBI products. Smartphones will emerge as a broad platform for fleet UBI solutions.
Competitive Intensity
Why
- The mobility sector was greatly affected by the COVID-19 pandemic. Driving restrictions impacted drivers and insurance providers, which made customers reconsider underutilized automotive insurance and switch to digital plans.
- Insurtech companies have a competitive edge in offering scalable and customized UBI solutions to the European fleet industry.
Frost Perspective
- The surge of the COVID-19 pandemic pushed automotive insurance companies to offer customized policies to their drivers. Digital policies will be the key solution replacing traditional policies.
- Many insurance companies are evolving in Europe to offer digital insurance services by strategically partnering with ecosystem providers, telematics service companies, and more.
Industry Convergence
Why
- Traditional insurance companies dominate the industry. They provide limited solutions in areas where consumers spend a lot of money on car insurance, but there are methods to minimize common prices.
- As the number of EVs in European fleets grows, digitalization and UBI rules will become increasingly important.
Frost Perspective
- The insurance industry witnessed a tectonic shift after the COVID-19 pandemic. Europe is witnessing rising industry convergence, with digitalization taking the lead.
- Tech start-ups and seasoned tech companies have an opportunity to form partnerships or enter into M&As to offer scalable UBI solutions and platforms to serve the EV fleet segment.
Scope of Analysis
- The study also examines current and future UBI trends in leasing, rental, and corporate-owned fleets as well as future growth opportunities.
- Furthermore, the study examines and projects subsegments to offer a comprehensive view of the overall industry.
- UBI’s growth in Europe is directly attributed to the adoption of telematics technology. Telematics devices installed in fleet vehicles collect data about driving style and behavior, including speed, acceleration, braking, and mileage, which affect vehicle and driver safety.
- The collected telematics data from fleet management companies allows insurance companies to assess risk more accurately and offer tailored insurance premiums.
Competitive Environment
| Number of Competitors | More than 25 |
|---|---|
| Competitive Factors | Cost, UBI programs, telematics device performance, after-sales support, technical expertise, hardware and software reliability, and consumer relationships |
| Key End-user Industry Verticals | Automotive leasing and rental companies, corporates, retail and eCommerce, fleet owners and managers, and individual users (vehicle owners) |
| Leading Competitors | AXA, Allianz, Admiral Group, Generali, Unipolsai Assicurazioni S.P.A. and Zurich Insurance |
| Other Notable Competitors | AVIVA, RSA, By Miles, Groupama, and Mobilize Lease&Co |
| Distribution Structure | OEMs, insurance firms, insurtech companies, retail and direct sales, fleet management companies, and electrical and IT distributors |
| Notable Mergers and Acquisitions | Mobilize Financial Service’s partnership with Accenture in 2022 Verisk’s partnership with Ford Europe in 2022 Allianz’s partnership with Wrisk in 2019 |
Key Competitors
- ALD Automotive
- Alphabet
- Arval
- Athlon
- Avis
- Europcar
- Free2Move
- Hertz
- LeasePlan
- Targa Telematics
- Octo Group S.P.A
- Insurance & Mobility Solutions (IMS)
- Lexis Nexis
- Scope Technologies
- TrakGlobal
- Cambridge Mobile Telematics (CMT)
- Quartix
- Trakm8
- Allianz
- Aon
- AXA
- Admiral Group
- Aviva
- RSA
- By Miles
- Groupama
- Generali
- Unipolsai Assicurazioni S.P.A
- Daimler
- PSA Group
- Renault
- BMW
- Ford
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Usage-based Insurance in Leasing and Rental Fleets
Scope of Analysis
European UBI Landscape
European UBI Landscape (continued)
European UBI Landscape (continued)
Segmentation
Segmentation Overview
Competitive Environment
UBI in European Fleets: A Snapshot
UBI in European Fleets: A Snapshot (continued)
Evolution of UBI in Automotive Fleets
Telematics Ecosystem in UBI
Vehicle Parameters Preferred for UBI
UBI Telematics Variations
UBI Trends in the Leasing and Rental Industries
UBI Trends in the Leasing and Rental Industries (continued)
UBI Trends in the Leasing and Rental Industries (continued)
Key Competitors
Ecosystem Partners
Preferred UBI Features for Fleet Companies
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Assumptions
UBI: Segment Stakeholders
Insurance Companies’ UBI Solutions
Insurance Companies’ UBI Solutions (continued)
Telematics Companies’ UBI Solutions
Telematics Companies’ UBI Solutions (continued)
UBI Business Models
Revenue and Unit Shipment Forecast
Revenue Forecast by Product
Unit Shipment Forecast by Product
Revenue Forecast by Region
Unit Shipment Forecast by Region
Forecast Analysis
Forecast Analysis (continued)
Growth Metrics
Revenue and Unit Shipment Forecast
UBI Penetration Analysis
Unit Shipment Forecast by Region
Growth Metrics
Revenue and Unit Shipment Forecast
UBI Penetration Analysis
Unit Shipment Forecast by Region
Growth Metrics
Revenue and Unit Shipment Forecast
UBI Penetration Analysis
Unit Shipment Forecast by Region
Italy
United Kingdom
Germany
France
Spain
Rest of Europe
Arval
ALD Automotive
Zurich Insurance
Linear Assicurazioni (Unipol Gruppo)
Zego
Octo Telematics
Targa Telematics
Growth Opportunity 1: Technology and IP—Data-driven Platforms
Growth Opportunity 1: Technology and IP—Data-driven Platforms (continued)
Growth Opportunity 2: Product Development—Technology-based Products
Growth Opportunity 2: Product Development—Technology-based Products (continued)
Growth Opportunity 3: Competitive Strategy—Building Innovation for EVs
Growth Opportunity 3: Competitive Strategy—Building Innovation for EVs (continued)
Growth Opportunity 4: Product Launch—Video Telematics for Accurate UBI Calculation
Growth Opportunity 4: Product Launch—Video Telematics for Accurate UBI Calculation (continued)
Abbreviations and Acronyms Used
Best Practices Recognition
Frost Radar
Benefits and Impacts of Growth Opportunities
Next Steps
Take the Next Step
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
- Usage-based Insurance in Leasing and Rental Fleets: Growth Metrics, Europe, 2023
- Usage-based Insurance in Leasing and Rental Fleets: Growth Drivers, Europe, 2024–2028
- Usage-based Insurance in Leasing and Rental Fleets: Growth Restraints, Europe, 2024–2028
- Usage-based Insurance in Leasing and Rental Fleets: Revenue and Unit Shipment Forecast, Europe, 2022–2028
- Usage-based Insurance in Leasing and Rental Fleets: Revenue Forecast by Product, Europe, 2022–2028
- Usage-based Insurance in Leasing and Rental Fleets: Unit Forecast by Product, Europe, 2022–2028
- Usage-based Insurance in Leasing and Rental Fleets: Revenue Forecast by Region, Europe, 2022–2028
- Usage-based Insurance in Leasing and Rental Fleets: Unit Shipment Forecast by Region, Europe, 2022–2028
- Usage-based Insurance in Leasing Fleets: Growth Metrics, Europe, 2023
- Usage-based Insurance in Leasing Fleets: Revenue and Unit Shipment Forecast, Europe, 2022–2028
- Usage-based Insurance in Leasing Fleets: Penetration Analysis, Europe, 2022–2028
- Usage-based Insurance in Leasing Fleets: Unit Shipment Forecast by Region, Europe, 2022–2028
- Usage-based Insurance in Rental Fleets: Growth Metrics, 2023
- Usage-based Insurance in Rental Fleets: Revenue and Unit Shipment Forecast, Europe, 2022–2028
- Usage-based Insurance in Rental Fleets: Penetration Analysis, Europe, 2022–2028
- Usage-based Insurance in Rental Fleets: Unit Shipment Forecast by Region, Europe, 2022–2028
- Usage-based Insurance in Corporate-owned Fleets: Growth Metrics, Europe, 2023
- Usage-based Insurance in Corporate-owned Fleets: Revenue and Unit Shipment Forecast, Europe, 2022–2028
- Usage-based Insurance in Corporate-owned Fleets: Penetration Analysis, Europe, 2022–2028
- Usage-based Insurance in Corporate-owned Fleets: Unit Shipment Forecast by Region, Europe, 2022–2028
- Usage-based Insurance in Leasing and Rental Fleets: Country Analysis, Italy, 2022–2028
- Usage-based Insurance in Leasing and Rental Fleets: Country Analysis, UK, 2022–2028
- Usage-based Insurance in Leasing and Rental Fleets: Country Analysis, Germany, 2022–2028
- Usage-based Insurance in Leasing and Rental Fleets: Country Analysis, France, 2022–2028
- Usage-based Insurance in Leasing and Rental Fleets: Country Analysis, Spain, 2022–2028
- Usage-based Insurance in Leasing and Rental Fleets: Country Analysis, Rest of Europe, 2022–2028
Speak directly with our analytics experts for tailored recommendations.
Purchase includes:
- Report download
- Growth Dialog™ with our experts
Growth Dialog™
A tailored session with you where we identify the:- Strategic Imperatives
- Growth Opportunities
- Best Practices
- Companies to Action
Impacting your company's future growth potential.
| Deliverable Type | Market Research |
|---|---|
| Author | Rajesh Depores |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Usage-Based Insurance Europe |
| Keyword 2 | Leasing Rental Fleets Insurance |
| Keyword 3 | Insurance Market Trends Europe |
| List of Charts and Figures | Usage-based Insurance in Leasing and Rental Fleets: Growth Metrics, Europe, 2023~ Usage-based Insurance in Leasing and Rental Fleets: Growth Drivers, Europe, 2024–2028~ Usage-based Insurance in Leasing and Rental Fleets: Growth Restraints, Europe, 2024–2028~ Usage-based Insurance in Leasing and Rental Fleets: Revenue and Unit Shipment Forecast, Europe, 2022–2028~ Usage-based Insurance in Leasing and Rental Fleets: Revenue Forecast by Product, Europe, 2022–2028~ Usage-based Insurance in Leasing and Rental Fleets: Unit Forecast by Product, Europe, 2022–2028~ Usage-based Insurance in Leasing and Rental Fleets: Revenue Forecast by Region, Europe, 2022–2028~ Usage-based Insurance in Leasing and Rental Fleets: Unit Shipment Forecast by Region, Europe, 2022–2028~ Usage-based Insurance in Leasing Fleets: Growth Metrics, Europe, 2023~ Usage-based Insurance in Leasing Fleets: Revenue and Unit Shipment Forecast, Europe, 2022–2028~ Usage-based Insurance in Leasing Fleets: Penetration Analysis, Europe, 2022–2028~ Usage-based Insurance in Leasing Fleets: Unit Shipment Forecast by Region, Europe, 2022–2028~ Usage-based Insurance in Rental Fleets: Growth Metrics, 2023~ Usage-based Insurance in Rental Fleets: Revenue and Unit Shipment Forecast, Europe, 2022–2028~ Usage-based Insurance in Rental Fleets: Penetration Analysis, Europe, 2022–2028~ Usage-based Insurance in Rental Fleets: Unit Shipment Forecast by Region, Europe, 2022–2028~ Usage-based Insurance in Corporate-owned Fleets: Growth Metrics, Europe, 2023~ Usage-based Insurance in Corporate-owned Fleets: Revenue and Unit Shipment Forecast, Europe, 2022–2028~ Usage-based Insurance in Corporate-owned Fleets: Penetration Analysis, Europe, 2022–2028~ Usage-based Insurance in Corporate-owned Fleets: Unit Shipment Forecast by Region, Europe, 2022–2028~ Usage-based Insurance in Leasing and Rental Fleets: Country Analysis, Italy, 2022–2028~ Usage-based Insurance in Leasing and Rental Fleets: Country Analysis, UK, 2022–2028~ Usage-based Insurance in Leasing and Rental Fleets: Country Analysis, Germany, 2022–2028~ Usage-based Insurance in Leasing and Rental Fleets: Country Analysis, France, 2022–2028~ Usage-based Insurance in Leasing and Rental Fleets: Country Analysis, Spain, 2022–2028~ Usage-based Insurance in Leasing and Rental Fleets: Country Analysis, Rest of Europe, 2022–2028~ |
| Podcast | No |
| WIP Number | PF54-01-00-00-00 |
Growth Opportunities for Usage-based Insurance in Leasing and Rental Fleets in Europe, 2024 2028
Unraveling the Efficacy and Implications of the Tech-powered Evolution of UBI in Fleets
05-Jun-2024
Europe
Market Research
