Sustainability targets and the requirement to reduce operational costs, maintenance costs, and equipment downtime have increased the need for synergies across the off-highway value chain in Europe. The requirement for electric charging and hydrogen fuel infrastructure increases and the need to digitize processes becomes more urgent, thus pushing toward collaborations between OEMs, suppliers, utility companies, and software solution providers.
The European off-highway equipment market was valued at $56.8 billion in 2021 with the construction and mining equipment market taking a larger share of 53.4%. Caterpillar, John Deere, CNH, and AGCO currently lead the off-highway market with combined revenue contributing to a share of 46.6%. Collaboration between industry stakeholders will produce datasets to further enhance convenience and processes. Company-wide sustainability targets will increase investment in electric powertrains and renewable energy sources, which will drive the adoption of hybrid and electric machinery across all three off-highway applications. Additionally, the expansion of rental companies and peer-to-peer (P2P) shared platforms will further increase the demand for fleet management and remote monitoring services.
Author: Krishna Achuthan

Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Off-highway Equipment Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Findings
Off-highway Equipment Market Overview
European Off-highway Ecosystem—Key Competitors
Scope of Analysis
Market Segmentation
Growth Drivers
Growth Restraints
Economic Environment—Gross Domestic Product (GDP) Growth
Economic Environment—Construction Spending
Economic Environment—Total Mine Production
Economic Environment—Agricultural Acreage
GHG Protocol (GHGP) Overview
The European Green Deal
Off-highway—Municipal and National Initiatives
Restraints to Global GDP Growth, 2022–2023
2022–2023 Scenario Analysis—Assumptions
The Euro Area—GDP Growth Outlook by Scenario
The Euro Area—GDP Growth Outlook by Scenario
Construction and Mining Equipment—Market Overview
Agricultural Equipment—Market Overview
Competitive Environment
OEM Market Share
Revenue Share Analysis
Connected Off-highway Equipment
Trends Affecting the Connected Off-highway Market in EU5 countries
The Right-to-repair Status in Europe
Connected OHV Equipment Features in Demand
Installed Base Forecast by Segment
Revenue Forecast
Autonomous Off-highway Ecosystem
EU Member States’ Autonomous Off-highway Initiatives
UK Autonomous Off-highway Initiatives
OEM Launch Roadmap—Europe
OEM Launch Roadmap—Europe (continued)
OEM Launch Roadmap—Europe (continued)
Autonomous Equipment in Operation
Off-highway Powertrain Segments—Market Overview
Hybrid and Battery-electric Product Launches (per Year) Overview
Hybrid Equipment Launches—2009 to 2018
Hybrid Equipment Launches—2018 to 2023
Electric Equipment Launches—2016 to 2019
Electric Equipment Launches—2019 to 2021
Electric Equipment Launches—2019 to 2022
Electric Equipment Launches—2022 and 2023
Hybrid and Electric Equipment Unit Sales and Equipment in Operation
Rental Equipment Trends
Growth Metrics—Europe
Europe—Rental Market Revenue Forecast
Growth Metrics
Revenue Forecast Europe
Construction and Mining Equipment — Unit Sales
Agricultural Equipment—Unit Sales
Construction and Mining Equipment—Equipment In Operation
Agricultural Equipment—Equipment In Operation
Construction and Mining—Regional Unit Sales
Construction and Mining—Regional Equipment In Operation
Agricultural Equipment—Regional Unit Sales
Agricultural—Regional Equipment In Operation
Forecast Methodology
Forecast Discussion
Growth Opportunity 1—Sustainability Focus Leading to Alternate Powertrains
Growth Opportunity 1—Sustainability Focus Leading to Alternate Powertrains (continued)
Growth Opportunity 2—Opportunity Identification Across Connected Solutions
Growth Opportunity 2—Opportunity Identification Across Connected Solutions (continued)
Growth Opportunity 3—New Business Models For Equipment-as-a-Service
Growth Opportunity 3—New Business Models For Equipment-as-a-Service (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
List of Exhibits (continued)
Legal Disclaimer
- Off-highway Equipment Market: Unit Sales, Europe, 2021–2030
- Off-highway Equipment Market: Growth Drivers, Europe, 2022–2030
- Off-highway Equipment Market: Growth Restraints, Europe, 2022–2030
- Economic Environment: Annual GDP and GDP Growth, Europe, 2021–2030
- Economic Environment: Construction Revenue, European Union, 2021–2030
- Economic Environment: Construction Revenue, United Kingdom, 2021–2030
- Economic Environment: Mining and Quarrying Revenue, European Union, 2021–2030
- Economic Environment: Mining and Quarrying Revenue, United Kingdom, 2021–2030
- Economic Environment: Crop Production, European Union, 2021–2030
- Economic Environment: Crop Production, United Kingdom, 2021–2030
- Government Initiatives: European Green Deal, Europe, 2021
- Restraining Indicators Impacting Global Growth, 2022–2023
- Scenario Assumptions for Global Growth, Q3 2022–Q4 2023
- Year-over-year Percentage Change in GDP Growth, Euro Area, 3rd Quarter (Q3) 2022–4th Quarter (Q4) 2023
- Construction and Mining Equipment Market: Unit Sales by Equipment Type, Europe, 2021
- Construction Equipment Market: Equipment In Operation by Type, Europe, 2021
- Agricultural Equipment Market: Agricultural Tractors Unit Sales, Europe, 2021
- Agricultural Equipment Market: Agricultural Tractors In Operation, Europe, 2021
- Off-highway Market: Off-highway Equipment Market Size, Europe, 2021
- Connected Off-highway Equipment Revenue Forecast, Europe, 2021–2030
- Autonomous Off-highway Equipment in Operation, European Union, 2021 and 2030 Forecast
- Off-highway Market: Hybrid Off-highway Product Launches per Year, Europe, 2005–2022
- Off-highway Market: Battery-electric Off-highway Product Launches per Year, Europe, 2016–2022
- Equipment Concentration by Type, 2005–2022
- Equipment Concentration by Type, 2016–2030
- Off-highway Market: Hybrid Off-highway Product Launches by Type, Europe, 2009–2018
- Off-highway Market: Hybrid Off-highway Product Launches by Type, Europe, 2018–2023
- Off-highway Market: Hybrid Off-highway Product Launches by Type, Europe, 2016–2019
- Off-highway Market: Hybrid Off-highway Product Launches by Type, Europe, 2019–2021
- Off-highway Market: Hybrid Off-highway Product Launches by Type, Europe, 2019–2022
- Off-highway Market: Hybrid Off-highway Product Launches by Type, Europe, 2022 and 2023
- Off-highway Market: Hybrid and Battery-electric Equipment Unit Sales, Europe, 2021–2030
- Off-highway Market: Hybrid and Battery-electric EIO, Europe, 2021–2030
- Off-highway Rental Equipment Market: Trends, Europe, 2021–2030
- Off-highway Rental Equipment Market Growth Metrics, Europe, 2021–2030
- Off-highway Rental Equipment Revenue Forecast By Region, Europe, 2021–2030
- Off-highway Equipment Market: Europe, 2021
- Off-highway Market: Construction and Mining Equipment Market Revenue, Europe, 2021–2030
- Off-highway Market: Agricultural Equipment Market Revenue, Europe, 2021–2030
- Off-highway Market: Total Construction and Mining Equipment Unit Sales, Europe, 2021–2030
- Unit Sales, 2021
- Unit Sales, 2030
- Off-highway Market: Agricultural Equipment Unit Sales, Europe, 2021–2030
- Off-highway Market: Total Construction and Mining Equipment In Operation, Europe, 2021–2030
- Equipment In Operation, 2021
- Equipment In Operation, 2030
- Off-highway Market: Construction and Mining Equipment Unit Sales, Europe, 2021–2030
- Off-highway Market: Construction and Mining Equipment In Operation, Europe, 2021–2030
- Off-highway Market: Agricultural Equipment In Operation, Europe, 2021–2030
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| Deliverable Type | Market Research |
|---|---|
| Author | Krishna Achuthan |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | European off-highway equipment market |
| Keyword 2 | construction and mining equipment market |
| Keyword 3 | off highway equipment |
| List of Charts and Figures | Off-highway Equipment Market: Unit Sales, Europe, 2021–2030~ Off-highway Equipment Market: Growth Drivers, Europe, 2022–2030~ Off-highway Equipment Market: Growth Restraints, Europe, 2022–2030~ Economic Environment: Annual GDP and GDP Growth, Europe, 2021–2030~ Economic Environment: Construction Revenue, European Union, 2021–2030~ Economic Environment: Construction Revenue, United Kingdom, 2021–2030~ Economic Environment: Mining and Quarrying Revenue, European Union, 2021–2030~ Economic Environment: Mining and Quarrying Revenue, United Kingdom, 2021–2030~ Economic Environment: Crop Production, European Union, 2021–2030~ Economic Environment: Crop Production, United Kingdom, 2021–2030~ Government Initiatives: European Green Deal, Europe, 2021~ Restraining Indicators Impacting Global Growth, 2022–2023~ Scenario Assumptions for Global Growth, Q3 2022–Q4 2023~ Year-over-year Percentage Change in GDP Growth, Euro Area, 3rd Quarter (Q3) 2022–4th Quarter (Q4) 2023~ Construction and Mining Equipment Market: Unit Sales by Equipment Type, Europe, 2021~ Construction Equipment Market: Equipment In Operation by Type, Europe, 2021~ Agricultural Equipment Market: Agricultural Tractors Unit Sales, Europe, 2021~ Agricultural Equipment Market: Agricultural Tractors In Operation, Europe, 2021~ Off-highway Market: Off-highway Equipment Market Size, Europe, 2021~ Connected Off-highway Equipment Revenue Forecast, Europe, 2021–2030~ Autonomous Off-highway Equipment in Operation, European Union, 2021 and 2030 Forecast~ Off-highway Market: Hybrid Off-highway Product Launches per Year, Europe, 2005–2022~ Off-highway Market: Battery-electric Off-highway Product Launches per Year, Europe, 2016–2022~ Equipment Concentration by Type, 2005–2022~ Equipment Concentration by Type, 2016–2030~ Off-highway Market: Hybrid Off-highway Product Launches by Type, Europe, 2009–2018~ Off-highway Market: Hybrid Off-highway Product Launches by Type, Europe, 2018–2023~ Off-highway Market: Hybrid Off-highway Product Launches by Type, Europe, 2016–2019~ Off-highway Market: Hybrid Off-highway Product Launches by Type, Europe, 2019–2021~ Off-highway Market: Hybrid Off-highway Product Launches by Type, Europe, 2019–2022~ Off-highway Market: Hybrid Off-highway Product Launches by Type, Europe, 2022 and 2023~ Off-highway Market: Hybrid and Battery-electric Equipment Unit Sales, Europe, 2021–2030~ Off-highway Market: Hybrid and Battery-electric EIO, Europe, 2021–2030~ Off-highway Rental Equipment Market: Trends, Europe, 2021–2030~ Off-highway Rental Equipment Market Growth Metrics, Europe, 2021–2030~ Off-highway Rental Equipment Revenue Forecast By Region, Europe, 2021–2030~ Off-highway Equipment Market: Europe, 2021~ Off-highway Market: Construction and Mining Equipment Market Revenue, Europe, 2021–2030~ Off-highway Market: Agricultural Equipment Market Revenue, Europe, 2021–2030~ Off-highway Market: Total Construction and Mining Equipment Unit Sales, Europe, 2021–2030~ Unit Sales, 2021~ Unit Sales, 2030~ Off-highway Market: Agricultural Equipment Unit Sales, Europe, 2021–2030~ Off-highway Market: Total Construction and Mining Equipment In Operation, Europe, 2021–2030~ Equipment In Operation, 2021~ Equipment In Operation, 2030~ Off-highway Market: Construction and Mining Equipment Unit Sales, Europe, 2021–2030~ Off-highway Market: Construction and Mining Equipment In Operation, Europe, 2021–2030~ Off-highway Market: Agricultural Equipment In Operation, Europe, 2021–2030~ |
| Podcast | No |
| WIP Number | K815-01-00-00-00 |
European Off-highway Equipment Industry Growth Opportunities
Sustainability Targets and a Looming Energy Crisis Will Affect Electrification and Digitization
21-Dec-2022
Europe
Market Research
