Frost & Sullivan defines workforce identity and access management (IAM) as a framework that controls and manages employee identities and access as well as policies across IT infrastructures to protect enterprises from unauthorized and potentially harmful security breaches. IAM solutions include single sign-on, multi-factor authentication, lifecycle management (provisioning, deprovisioning), password management, and compliance management.
In a business environment where cybersecurity continues to be one of the highest priorities for all enterprises, constant changes in regulations, rules, new threats, and the lack of resources accentuate the challenges. IAM is no different as enterprise struggle to maintain a robust security profile given high complexity, siloes, multiple stakeholders, and lack of compatibility among different systems. Devices and non-human identities have proliferated in the IAM ecosystem, increasing complexity.
Chief information security officers (CISOs) must be aware of the latest threats and next-generation solutions and technology to maintain a robust workforce IAM and orchestrate a strong IAM policy and strategy that aligns seamlessly with the rising complexity of IAM. The insights for CISOs section in the report covers the trends among end users.
The growing demand for IAM consolidation and simplification drives some opportunities in the workforce IAM industry. Other opportunities have emerged as advanced technologies enhance outcomes. Vendors can capitalize on them by augmenting their solutions with new business models and capabilities and educating clients about best practices to improve outcomes. Non-human identities, platforms, innovative authentication techniques, and additional capabilities such as identity threat detection and response and IAM resilience and recovery will soon become a robust IAM system.
Frost & Sullivan’s analysis indicates that enterprises are gradually realizing that IAM solution deployment is not a one-time exercise. To fight new threats and meet new regulations, vendors will continue to utilize new technologies to innovate across the identity security stack to improve outcomes. The approach to workforce IAM solutions must embrace both security and user experience so that the workforce is an ally in identity security and not a liability.
This report’s geographic coverage is global. The study period is 2022–2028, with 2023 as the base year and 2023–2028 as the forecast period.
Revenue Forecast
The revenue estimate for the base year 2023 is $16.50 billion, with a CAGR of 14.6% for the study period from 2022 to 2028.

The Impact of the Top 3 Strategic Imperatives on the Workforce Identity and Access Management Industry
Competitive Intensity
WHY
- A workforce identity and access management (IAM) system comprises numerous components. Changes in the corporate environment have increased the importance of securing workforce identity.
- Many IT and security providers are adding IAM to their portfolios to meet customer demand for consolidated offerings.
Frost Perspective
- Competition will intensify in the next 2 to 3 years as vendors strive to enhance the coverage of their IAM offerings by adding more components, making vendor selection for enterprises more difficult.
- However, cooperation will help decision-makers deploy a solution.
Disruptive Technology
WHY
- The hybrid workplace is a new reality, and the corporate perimeter's dissolution means enterprises must deploy flexible and agile solutions for effective IAM.
- Vendors are exploring and incorporating new technologies such as biometrics, artificial intelligence (AI) and machine learning (ML)-enabled insights and platforms, decentralized and blockchain-enabled identities, and automation.
Frost Perspective
- Technology improves IAM outcomes with access to context-based outcomes.
- Vendors require an understanding of disruptive technologies to ensure difficult-to-breach and easy-to-control IAM solutions. Explainable AI is crucial, as regulators and enterprises are typically uncomfortable flying blind, and rightly so.
Geopolitical Chaos
WHY
- The pandemic disrupted business value chains across verticals. The great resignation, Russo-Ukrainian, and Israel-Gaza conflicts exacerbated challenges. Political tensions continue to brew across other locations.
- Identity-related breaches have been effective tools for bad actors aiming to disrupt normal life, commit fraud, and steal valuable data.
Frost Perspective
- New working environments increased enterprises' vulnerability to the constantly evolving threat landscape. While the threats will continue to evolve, the changing approach to IAM will enable better outcomes.
Scope of Analysis
- The workforce IAM industry comprises solutions that enable identity-based access, authentication, and policies in a corporate infrastructure for employees, partners, and gig workers.
- Vendors offer solutions for on-premises, cloud, and hybrid environments. These solutions help enterprises manage the large number of variables that make up an identity stack.
- Access Management: Conditional access that is time-based and/or role-based and/or task-based
- Authentication: Tools that enable 2/multi-factor authentication (2FA/MFA) and continuous authentication or create friction for less-than-ideal users
- Governance: Identity governance and administration (IGA) tools enable the setting up of policies that govern access and authentication administration
- The spurt in identity-led breaches has prompted enterprises and vendors to invest in improving the capabilities of IAM solutions. AI and ML-enabled solutions are expanding the scope from remediation to prediction and prevention.
- The following slide highlights the scope of this analysis.
Segmentation
Region
- North America
- Europe
- Middle East and Africa (MEA)
- Latin America (LATAM)
- Asia-Pacific (APAC)
Vertical
- Banking, Financial Services, and Insurance (BFSI)
- Education
- Government
- Healthcare and Medical (Healthcare)
- Manufacturing
- Technology and Telecommunications (Tech & Telecom)
- Others*
Business Size
- Very Large (≥10,000 employees)
- Large (5,000–9,999 employees)
- Medium (1,000–4,999 employees)
- Small (<1,000 employees)
Competitive Environment
| Number of Competitors | 250, with one or more IAM component |
| Competitive Factors | Scalability, technology advancements, integrability, pricing, support, customer relationships, partnership strategy, innovation strategy |
| Key End-user Industry Verticals | BFSI, healthcare, education, manufacturing, high-tech and telecom, automotive |
| Leading Competitors | Microsoft, Okta, Ping Identity, One Identity, Saviynt, SailPoint, Oracle, IBM, SecurID |
| Revenue Share of Top 5 Competitors (2023) | 24% |
| Other Notable Competitors | Cisco, Radiant Logic, Beyond Identity, Fortinet |
| Distribution Structure | Direct sales, partnerships, system integrators, value-added resellers |
| Notable Acquisitions and Mergers | Merger & Acquisitions |
Key Competitors
- Fortinet
- Oracle
- Microsoft
- IBM
- Cisco
- Radiant Logic
- Beyond Identity
- Omada
- Thales
- Saviynt
- Ping Identity
- Silverfort
- SecurID (RSA)
- Cyberark
- OneIdentity
- Okta
- SailPoint
- Optimal IdM2
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Workforce Identity and Access Management Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Scope of Analysis: Industry Components
Terms and Abbreviations
Terms and Abbreviations (continued)
Funding Initiatives
Mergers and Acquisitions
Breach Incidents
Breach Incidents (continued)
Trend 1: Zero Trust and Workforce IAM
Trend 2: Converged Identity Platforms
Trend 3: Non-human Identities
Influence on Broader/Adjacent Segments
Technology Trends
Segmentation
Growth Metrics
Growth Drivers
Growth Driver Analysis
Growth Driver Analysis (continued)
Growth Driver Analysis (continued)
Growth Driver Analysis (continued)
Growth Driver Analysis (continued)
Growth Driver Analysis (continued)
Growth Restraints
Growth Restraint Analysis
Growth Restraint Analysis (continued)
Growth Restraint Analysis (continued)
Growth Restraint Analysis (continued)
Growth Restraint Analysis (continued)
Forecast Assumptions
Revenue Forecast
Revenue Forecast by Region
Revenue Forecast by Business Size
Revenue Forecast by Vertical
Revenue Forecast Analysis
Revenue Forecast Analysis by Business Size
Revenue Forecast Analysis by Business Size (continued)
Revenue Forecast Analysis by Region
Revenue Forecast Analysis by Region (continued)
Revenue Forecast Analysis by Vertical
Revenue Forecast Analysis by Vertical (continued)
Pricing Trends and Forecast Analysis
Pricing Trends and Forecast Analysis (continued)
Competitive Environment
Key Competitors
Key Competitors (continued)
Revenue Share
Revenue Share Analysis
Growth Metrics
Revenue Forecast
Revenue Forecast by Business Size
Revenue Forecast by Vertical
Forecast Analysis
Growth Metrics
Revenue Forecast
Revenue Forecast by Business Size
Revenue Forecast by Vertical
Forecast Analysis
Growth Metrics
Revenue Forecast
Revenue Forecast by Business Size
Revenue Forecast by Vertical
Forecast Analysis
Growth Metrics
Revenue Forecast
Revenue Forecast by Business Size
Revenue Forecast by Vertical
Forecast Analysis
Growth Metrics
Revenue Forecast
Revenue Forecast by Business Size
Revenue Forecast by Vertical
Forecast Analysis
Frost & Sullivan’s 2023 Voice of the Enterprise Security Customer Survey
Cybersecurity Budget Allocation for Identity Security
Importance of Identity Security
IAM Adoption Trends
IAM Adoption Trends (continued)
IAM Adoption Trends (continued)
IAM Adoption Trends (continued)
Insights for CISOs
Important Considerations
Growth Opportunity 1: Integrate Device Management
Growth Opportunity 1: Integrate Device Management (continued)
Growth Opportunity 2: Unify the Identity Stack
Growth Opportunity 2: Unify the Identity Stack (continued)
Growth Opportunity 3: Passwordless Authentication
Growth Opportunity 3: Passwordless Authentication (continued)
Growth Opportunity 4: Identity Threat Detection and Response
Growth Opportunity 4: Identity Threat Detection and Response (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
- Workforce IAM: Growth Metrics, Global, 2023
- Workforce IAM: Growth Drivers, Global, 2024–2028
- Workforce IAM: Growth Restraints, Global, 2024–2028
- Workforce IAM: Revenue Forecast, Global, 2022–2028
- Workforce IAM: Revenue Forecast by Region, Global, 2022–2028
- Workforce IAM: Revenue Forecast by Business Size, Global, 2022–2028
- Workforce IAM: Revenue Forecast by Vertical, Global, 2022–2028
- Workforce IAM: Revenue Share of Top Participants, Global, 2023
- Workforce IAM: Growth Metrics, North America, 2024
- Workforce IAM: Revenue Forecast, North America, 2022–2028
- Workforce IAM: Revenue Forecast by Business Size, North America, 2022–2028
- Workforce IAM: Revenue Forecast by Vertical, North America, 2022–2028
- Workforce IAM: Growth Metrics, Europe, 2024
- Workforce IAM: Revenue Forecast, Europe, 2022–2028
- Workforce IAM: Revenue Forecast by Business Size, Europe, 2022–2028
- Workforce IAM: Revenue Forecast by Vertical, Europe, 2022–2028
- Workforce IAM: Growth Metrics, Asia-Pacific, 2023
- Workforce IAM: Revenue Forecast, Asia-Pacific, 2022–2028
- Workforce IAM: Revenue Forecast by Business Size, Asia-Pacific, 2022–2028
- Workforce IAM: Revenue Forecast by Vertical, Asia-Pacific, 2022–2028
- Workforce IAM: Growth Metrics, Latin America, 2023
- Workforce IAM: Revenue Forecast, Latin America, 2022–2028
- Workforce IAM: Revenue Forecast by Business Size, Latin America, 2022–2028
- Workforce IAM: Revenue Forecast by Vertical, Latin America, 2022–2028
- Workforce IAM: Growth Metrics, Middle East and Africa, 2023
- Workforce IAM: Revenue Forecast, Middle East and Africa, 2022–2028
- Workforce IAM: Revenue Forecast by Business Size, Middle East and Africa, 2022–2028
- Workforce IAM: Revenue Forecast by Vertical, Middle East and Africa, 2022–2028
- IAM: Adoption Trends by Industry, Global, 2023–2024
- IAM: Adoption Trends by Organization Size, Global, 2023–2024
- IAM: Use of Advisory and Assessment Security Services, Global, 2023–2024
- IAM: Use of Compliance and Framework Security Services, Global, 2023–2024
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A tailored session with you where we identify the:- Strategic Imperatives
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Key Features
Other important information include:
- The top 3 strategic imperatives for the industry
- Drivers and challenges affecting the industry growth
- Trends by region (North America, Europe, Latin America, the Middle East and Africa, Asia-Pacific), vertical (banking, financial services, and insurance; education; government; healthcare; manufacturing; technology and telecommunications; others), and business size (small, medium, large, and very large)
- Notable participants
- Opportunities that providers can take advantage of
Author: Deepali Sathe
| Deliverable Type | Market Research |
|---|---|
| Author | Deepali Sathe |
| Industries | Aerospace, Defence and Security |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Global Identity Management Market |
| Keyword 2 | Workforce Access Growth |
| Keyword 3 | Identity Market Trends |
| List of Charts and Figures | Workforce IAM: Growth Metrics, Global, 2023~ Workforce IAM: Growth Drivers, Global, 2024–2028~ Workforce IAM: Growth Restraints, Global, 2024–2028~ Workforce IAM: Revenue Forecast, Global, 2022–2028~ Workforce IAM: Revenue Forecast by Region, Global, 2022–2028~ Workforce IAM: Revenue Forecast by Business Size, Global, 2022–2028~ Workforce IAM: Revenue Forecast by Vertical, Global, 2022–2028~ Workforce IAM: Revenue Share of Top Participants, Global, 2023~ Workforce IAM: Growth Metrics, North America, 2024~ Workforce IAM: Revenue Forecast, North America, 2022–2028~ Workforce IAM: Revenue Forecast by Business Size, North America, 2022–2028~ Workforce IAM: Revenue Forecast by Vertical, North America, 2022–2028~ Workforce IAM: Growth Metrics, Europe, 2024~ Workforce IAM: Revenue Forecast, Europe, 2022–2028~ Workforce IAM: Revenue Forecast by Business Size, Europe, 2022–2028~ Workforce IAM: Revenue Forecast by Vertical, Europe, 2022–2028~ Workforce IAM: Growth Metrics, Asia-Pacific, 2023~ Workforce IAM: Revenue Forecast, Asia-Pacific, 2022–2028~ Workforce IAM: Revenue Forecast by Business Size, Asia-Pacific, 2022–2028~ Workforce IAM: Revenue Forecast by Vertical, Asia-Pacific, 2022–2028~ Workforce IAM: Growth Metrics, Latin America, 2023~ Workforce IAM: Revenue Forecast, Latin America, 2022–2028~ Workforce IAM: Revenue Forecast by Business Size, Latin America, 2022–2028~ Workforce IAM: Revenue Forecast by Vertical, Latin America, 2022–2028~ Workforce IAM: Growth Metrics, Middle East and Africa, 2023~ Workforce IAM: Revenue Forecast, Middle East and Africa, 2022–2028~ Workforce IAM: Revenue Forecast by Business Size, Middle East and Africa, 2022–2028~ Workforce IAM: Revenue Forecast by Vertical, Middle East and Africa, 2022–2028~ IAM: Adoption Trends by Industry, Global, 2023–2024~ IAM: Adoption Trends by Organization Size, Global, 2023–2024~ IAM: Use of Advisory and Assessment Security Services, Global, 2023–2024~ IAM: Use of Compliance and Framework Security Services, Global, 2023–2024~ |
| Podcast | No |
| Predecessor | MG80-01-00-00-00 |
| WIP Number | PF34-01-00-00-00 |
Growth Opportunities in Global Workforce Identity and Access Management
Disruptive Technologies and Intense Competition Create Opportunities for Vendors to Offer Innovative Solutions
16-May-2024
Global
Market Research
