The pandemic years left different learnings in terms of mental and behavioral health. The isolation addressed the migration of patients with different needs and conditions from on-site treatments to digital platforms and solutions, highlighting benefits and challenges for providers and users. The main pivotal change is a new, holistic mental and behavioral health comprehension that makes it possible to approach patients closely and acutely, building trust on health tech.
The awareness that physical health has the same importance as mental and behavioral health has a significant impact on day-to-day activities, wellness, social relationships, self-development, work performance, and life quality, leading healthcare to offer integral solutions such as iCBT and digital therapeutics (DTx), where patients have agency in the decisions on their programs and treatments, and telehealth and telepsychiatry—powerful tools for prevention, attention, and monitoring of different mental illnesses.
Several existing and in-development technologies are adapting to this shift. The expected trend for the upcoming years is growing revenue, making this industry more attractive. Meanwhile, growth performance faces challenges such as macroeconomic conditions, geopolitical chaos, post-pandemic recession, difficulties in obtaining funding and investments, hard regulatory frameworks, and investor concerns about succeeding in terms of business models, return on investment, and technology-related issues.
This landscape and market maturity are not a restriction to growth. Opportunities that will lead transformational growth include integrated business models and retail, mental and behavioral health apps, digital solutions for the pediatric population and women's mental health, pharmaceuticals, and care home and chronic care.
Revenue Forecast
The revenue estimate for the base year 2023 is $2.47 billion, with a CAGR of 9.6% for the study period 2023-2028.

The Impact of the Top 3 Strategic Imperatives on Mental and Behavioral Digital Health Platforms and Solutions
Transformative Mega Trends
Why:
- The COVID-19 pandemic disrupted lives and societies. Isolation, lockdowns, and persistent related stress had a negative impact on overall health and well-being.
- Many businesses, social interactions, and healthcare attention digitalized. Health tech became big business as a provider response to patients' needs.
Frost Perspective:
- Online health services have become widely accepted. Frost & Sullivan expects this trend to increase.
- The long-term effects of the pandemic on business models and personal health remain to be seen, and the impact of new solutions from 2020 is difficult to predict. However, actual trends highlight changes and challenges.
Competitive Intensity
Why:
- Health tech investments have increased since 2020, leading to rapid innovations and a wave of competitors.
- Companies adapted during pandemics by consolidating their business models and digital products/services.
- Start-ups with the best ideas proved to be ripe for acquisition. A few others flashed brightly and then quickly faded from view.
Frost Perspective:
- Care and tech companies are capitalizing on unmet behavioral and mental health needs by adapting online services and apps for self-care, well-being, diagnosis, treatment, and monitoring.
- Results have been mixed, with success stories and failures.
- Regulatory frameworks are hurdles to companies' expansion goals.
Customer Value Chain Compression
Why:
- The widespread use of mobile apps and patient portals has made services more affordable to patients and easier for providers to offer.
- From 2020, iCBT and telepsychiatry saw a surge in downloads and bookings to facilitate remote care. Today, they are part of providers' portfolios and adoption is increasing.
Frost Perspective:
- Software, platforms, and various digital solutions must improve features such as user experience, customer service, and data management.
- Frost & Sullivan expects the industry to work on patient engagement strategies to design solutions for mental and physical health.
Scope of Analysis
- The definition of mental and behavioral health has shifted since the start of the COVID-19 pandemic in 2020. Health professionals and companies now view these issues holistically, recognizing that physical and mental health are interconnected.
- Digital healthcare solutions for mental health consider aspects such as nutrition, sleep patterns, financial health, psychoeducation, common stressors, and cognitive skills because of their impact on diagnoses, treatments, health, and wellness.
- The pandemic changed the industry and generated new demands to which companies are still adapting. This analysis examines lessons from the pandemic and the growth opportunities and challenges that have emerged for mental and behavioral health treatment platforms and solutions that need building blocks such as big data analytics, artificial intelligence (AI), information and communication technology (ICT), cloud services, and interoperability for success.
- Analysis segmentation focuses on digital platforms and solutions for treatment (internet-based cognitive behavioral therapy [iCBT]/digital therapeutics [DTx] and telehealth/telepsychiatry) and enterprise tools, covering companies specializing in mental and behavioral health as well as those providing digital mental and behavioral platforms and other clinical services.
- Coverage is global, including North America, Europe, Asia-Pacific (APAC), the Middle East and Africa (MEA), and Latin America (LATAM) and the Caribbean.
Segmentation
| Treatment Solutions | Data Analytics Solutions |
|---|---|
| iCBT and DTx Apps, software, interfaces, and devices that permit condition management through self-care focused on well-being. These can be part of or related to mental and behavioral programs. | Enterprise Tools
|
| Telehealth and Telepsychiatry Communication platforms that allow therapists and patients to connect digitally for each stage of medical attention: Diagnosis, treatment, and monitoring. |
Competitive Environment
| Aspect | Details |
|---|---|
| Number of Competitors | 50–100 |
| Competitive Factors | Cost, performance, schedule, support, technology, reliability, contractor relationships, customer relationships |
| Key End-user Industry Verticals | Healthcare providers, employers, payers, patients (B2C model) |
| Leading Competitors | Talkspace, BetterHelp (Teladoc), Headspace, Calm, Change Healthcare (Optum), Amwell, Spring Health, Big Health |
| Revenue Share of Top 8 Competitors (2023) | 62.9% |
| Other Notable Competitors | Happify, Therapy Notes, Simple Help, Meru Health, Silvercloud Health, Lyra Health, Modern Health, NeuroFlow, VirginPulse, Noteworth, Iris Telehealth, Oracle |
| Distribution Structure | B2B, provider integration, direct sales, retail |
| Notable Acquisitions and Mergers | In 2023, Big Health acquired Limbix. In 2022, Oracle acquired Cerner. In 2021, OptumInsight (UnitedHealth) acquired Change Healthcare. |
Key Competitors
- Talkspace
- BetterHelp (Teladoc)
- Headspace
- Calm
- Change Healthcare (Optum)
- Anmwell
- Spring Health
- Big Health
- Oracle
- Spring Health
- Alera Health
- Octave
- SohoMD
- Grow Therapy
- Thriveworks
- Uplift
- Neuropsychology
- TeleMind
- APiHealth
- Hopscotch
- Headspace
- Talkspace
- Betterhelp
- Ieso Health
- Mindler
- Oura Ring
- Mendi
- Brave
- Moment Pebble
- Unmind
- Moopath
- Meru Health
- Alan
- Your Dost
- Amaha
- Manas Mitra
- Tele-Manas
- MindPeers
- Infiniti Care
- Ami
- Tenang AI
- Heyy
- Medibio
- Smiling Mind
- Mentemia
- Hello Sunday Morning
- Awarefy
- Intellect
- Four H and Aculys Pharma
- Flow
- Yixinli
- MyTherapist
- GrayMatters Health
- Ayadi
- Nabta Health
- Vezeeta
- TakalamHere.com
- MindTales
- O7 Therapy
- Bayzat
- Esaal
- CONEMO
- TeenSmart
- RCTA
- Saúde Corporativa
- Vidalink
- Source Meridian
- OcyonBio
- Kiwibot
- Nilo Saude
- Yerbo
- Click Therapeutics
- Modern Health
- Octave
- 10% Happier
- Aligned Telehealth (Amwell)
- BigHealth
- Calm
- Cureapp
- Happify
- Headspace
- Ieso Health
- Learn to Live
- Lyra Health
- Marigold
- Meru Health
- Mindfit
- Morneau Shepell (AbilitiCBT)
- myStrength
- Selfapy
- Silvercloud
- Sync Project
- Ableto
- Aligned Telehealth (Amwell)
- Amwell
- Bluecall
- Cloud9
- DoctoronDemand
- Ieso
- Kip
- KRY
- Lyra Health
- Mindfit
- Mindoula
- myStrength
- Selfapy
- Talkspace
- Teladoc
- ValeraHealth
- Visibacare
- Wysa
- Meditteam
- Medleadllc
- Admiral
- AdvancedMD
- Carelogic
- Oracle
- Change Healthcare
- PatientPro
- Concert Health
- CureMD
- nView
- OpenBeds
- Pimsy
- Quartet
- SilverCloud
- SimplePractice
- Theranest
- Therapynotes
- Valant
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on Mental and Behavioral Digital Health Platforms and Solutions
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Key Findings
Segmentation
Conceptual Framework of Mental and Behavioral Health
Mental and Behavioral Health: Numbers and Demographics
Women’s Life Stages and Mental Health Support
Integrated Approach in Digital Mental and Behavioral Health
The Types of Digital Platforms for Mental Health Therapy
Health Tech Approach to Mental Health Through Devices
Investment and Funding Landscape
Consolidated Mental and Behavioral Apps
Mental Health Apps and Data Security and Privacy Concerns
Key Competitors
Key Competitors (continued)
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Considerations
Revenue Forecast
Revenue Forecast by Region
Revenue Forecast by Segment
Revenue Forecast Analysis
Revenue Forecast Analysis (continued)
Pricing Trends and Forecast Analysis
Pricing Trends and Forecast Analysis (continued)
Competitive Environment
Revenue Share
Revenue Share Analysis
Growth Metrics
Revenue Forecast
Revenue Forecast by Region
Revenue Forecast Analysis
Growth Metrics
Revenue Forecast
Revenue Forecast by Region
Revenue Forecast Analysis
Growth Metrics
Revenue Forecast
Revenue Forecast by Region
Revenue Forecast Analysis
Growth Opportunity 1: Diversification of Business Models and Retail Inclusion
Growth Opportunity 1: Diversification of Business Models and Retail Inclusion (continued)
Growth Opportunity 2: Mental and Behavioral Health Apps
Growth Opportunity 2: Mental and Behavioral Health Apps (continued)
Growth Opportunity 3: Tailored Solutions for Women’s Mental Health
Growth Opportunity 3: Tailored Solutions for Women’s Mental Health (continued)
Growth Opportunity 4: Mental and Behavioral Health Solutions for Pediatric Population
Growth Opportunity 4: Mental and Behavioral Health Solutions for Pediatric Population (continued)
Growth Opportunity 5: Pharma Solutions
Growth Opportunity 5: Pharma Solutions (continued)
Growth Opportunity 6: Care Home and Chronic Care
Growth Opportunity 6: Care Home and Chronic Care (continued)
Your Next Steps
Why Frost, Why Now?
List of Exhibits
Legal Disclaimer
- Mental and Behavioral Digital Health Platforms and Solutions: Revenue Forecast, Global, 2023–2028
- Mental and Behavioral Digital Health Platforms and Solutions: Growth Metrics, Global, 2023
- Mental and Behavioral Digital Health Platforms and Solutions: Growth Drivers, Global, 2024–2028
- Mental and Behavioral Digital Health Platforms and Solutions: Growth Restraints, Global, 2024–2028
- Mental and Behavioral Digital Health Platforms and Solutions: Revenue Forecast by Region, 2023–2028
- Mental and Behavioral Digital Health Platforms and Solutions: Revenue Forecast by Segment, Global, 2023–2028
- Mental and Behavioral Digital Health Platforms and Solutions: Revenue Share of Top Participants, Global, 2023
- iCBT and DTx: Growth Metrics, Global, 2023
- iCBT and DTx: Revenue Forecast, Global, 2023–2028
- iCBT and DTx: Revenue Forecast by Region, 2023–2028
- Telehealth and Telepsychiatry: Growth Metrics, Global, 2023
- Telehealth and Telepsychiatry: Revenue Forecast, Global, 2023–2028
- Telehealth and Telepsychiatry: Revenue Forecast by Region, 2023–2028
- Enterprise Tools: Growth Metrics, Global, 2023
- Enterprise Tools: Revenue Forecast, Global, 2023–2028
- Enterprise Tools: Revenue Forecast by Region, 2023–2028
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| Deliverable Type | Market Research |
|---|---|
| Author | Alejandra Parra |
| Industries | Healthcare |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Behavioral Health Solutions |
| Keyword 2 | Digital Health Platforms |
| Keyword 3 | Mental Health Tech Growth Opportunities |
| List of Charts and Figures | Mental and Behavioral Digital Health Platforms and Solutions: Revenue Forecast, Global, 2023–2028~ Mental and Behavioral Digital Health Platforms and Solutions: Growth Metrics, Global, 2023~ Mental and Behavioral Digital Health Platforms and Solutions: Growth Drivers, Global, 2024–2028~ Mental and Behavioral Digital Health Platforms and Solutions: Growth Restraints, Global, 2024–2028~ Mental and Behavioral Digital Health Platforms and Solutions: Revenue Forecast by Region, 2023–2028~ Mental and Behavioral Digital Health Platforms and Solutions: Revenue Forecast by Segment, Global, 2023–2028~ Mental and Behavioral Digital Health Platforms and Solutions: Revenue Share of Top Participants, Global, 2023~ iCBT and DTx: Growth Metrics, Global, 2023~ iCBT and DTx: Revenue Forecast, Global, 2023–2028~ iCBT and DTx: Revenue Forecast by Region, 2023–2028~ Telehealth and Telepsychiatry: Growth Metrics, Global, 2023~ Telehealth and Telepsychiatry: Revenue Forecast, Global, 2023–2028~ Telehealth and Telepsychiatry: Revenue Forecast by Region, 2023–2028~ Enterprise Tools: Growth Metrics, Global, 2023~ Enterprise Tools: Revenue Forecast, Global, 2023–2028~ Enterprise Tools: Revenue Forecast by Region, 2023–2028~ |
| Podcast | No |
| WIP Number | K9D1-01-00-00-00 |
Growth Opportunities in Mental and Behavioral Digital Health Platforms and Solutions, Forecast to 2028
Transformational Growth Facing Post-pandemic Changes, Challenges
15-Apr-2024
North America
Market Research





