In the last 5 years, Europe has faced unprecedented weather disruptions caused by factors attributed to climate change. Drought and heat waves have caused water stress across Europe and led most European countries to adopt and implement water conservation policies. Policies that focus on water infrastructure's digital transformation, the reduction of per capita water consumption, and the reduction of NRW losses are embedded into respective countries' larger net-zero or circular economy goals. Smart water metering has been the first point of investment to enable water conservation and improve water sustainability through conservation. The demand for smart water metering will grow significantly due to favorable policies in most parts of Europe. Some countries, including Spain, Italy, and the United Kingdom, will witness exponential growth in the next 2-5 years, primarily due to dedicated funding for smart water metering systems. Other countries, such as Germany, France, Benelux, Greece, and Poland, are also witnessing a good adoption rate, fueled by the need for water conservation, smart city investments, and sustainability-related improvements. LPWAN solutions, such as NB-IoT and LoRa, will witness significant adoption due to cost-effectiveness and Network-as-a-Service (NaaS)-based offerings, which utilities find profitable. The smart water metering solutions industry in Europe is expected to grow at a compound annual growth rate (CAGR) of 7.4% from 2023 to 2030 and reach a revenue of $2.26 billion in 2030. The key industry segments this study presents are smart water meters, network solutions, meter data management (MDM) and customer information system (CIS) billing solutions, customer engagement portal (CEP) and data analytics solutions, and design and engineering and project management services.
Author: Paul Hudson
Revenue Forecast
The revenue estimate for the base year is $1,371.9, with a CAGR of 7.4% for the study period from 2020–2030
The Impact of the Top 3 Strategic Imperatives on the Smart Water Metering Solutions Industry
Transformative Megatrends
Why:
- Europe has been facing unprecedented droughts and heat waves that have led to water stress. This has prompted action among European countries to improve water conservation measures.
- As part of its strategy to improve resilience to climate change and ensure infrastructure sustainability, Europe is investing heavily in the digital transformation of water infrastructure.
Frost Perspective:
- Over the next 10 years, EU funds and dedicated national-level funds will act as key investments in implementing smart water meters and digitalizing water infrastructure.
- With funding in place, water utilities are exploring various solutions to improve overall outcomes.
- Unit shipment will grow from 9.2 million in 2023 to 12.7 million in 2030, with the United Kingdom, Italy, Spain, and France being the major adopters
Disruptive Technologies
Why:
- Kamstrup has pioneered the development and commercialization of smart water meters embedded with acoustic sensors, which detect water leaks and reduce water losses.
- In addition, multi-protocol connectivity and gateway solutions will increase the adoption of automated metering infrastructure (AMI)-based smart metering solutions while being cost-effective.
Frost Perspective:
- Smart water meters embedded with acoustic sensors will reduce water losses both on the custody side and the service line. This capability is highly disruptive as the meter includes proactive action.
- Multi-protocol connectivity leverages existing automation solutions and enables the integration of other disparate data sources for holistic network visualization.
Competition Intensity
Why:
- Telecom companies, such as Vodafone, T Mobile, and Orange, act as system integrators of smart water metering solutions, embedding their cellular low-power wide-area network (LPWAN) solutions at their core.
- The strong demand for static water meters has led to multiple new entrants offering these meters.
Frost Perspective:
- Vodafone has emerged as a prominent smart water metering solutions provider in Spain, mainly by influencing the adoption of narrowband-internet of things (NB-IoT) for AMI connectivity and delivering smart water meter projects through strategic partnerships. This has challenged water meter OEMs' dominance in offering end-to-end solutions.
- Demand for static water meters will rise continually, and with a large number of water meter OEMs offering static water meters, pricing could become a key differentiator for well-established participants.
Scope of Analysis
- Unprecedented drought and heat waves have caused water stress in Europe, leading to strong demand for smart water metering solutions that are being perceived as key tools to reduce water losses. The United Kingdom, Spain, Italy, and France are key hotspots in Europe as their strong policy drivers support the adoption of smart water metering.
- A unit represents a water meter fitted with a smart communication module, which could be an automated meter reading (AMR) or an AMI-based module.
- This study focuses on the unit shipment forecast for smart water meters and the revenues associated with smart water metering value chain segments in Europe, which include smart water meters, network solutions, meter data management (MDM) and customer information system (CIS) billing, customer engagement portals (CEPs) and data analytics, and design and engineering (D&E) and project management.
- The countries covered are the United Kingdom, Poland, Spain, Italy, France, and Germany, which represent more than 70% of the industry in terms of unit shipment and revenue, as well as the Rest of Europe (RoE), which represents the remaining 30%. The study only covers the residential smart water meters used by water utilities.
| Scope | |
|---|---|
| Geographic Coverage | Europe |
| Study Period | 2020–2030 |
| Base Year | 2023 |
| Forecast Period | 2024–2030 |
| Monetary Unit | US dollar |
Segmentation
Smart Water Metering Value Chain Segments
- Smart Water Meters A smart water meter can be either mechanical or static (ultrasonic or electromagnetic) and fitted with a communication module that transmits data through an LPWAN. It could be one-way communication, such as AMR, or bidirectional communication, such as AMI.
- Network Solutions Network solutions include hardware, such as collectors, gateways, and base stations (in case of private networks) that enable data transmission from the meter to a head-end system (HES), network connectivity solutions, and services associated with the operation and maintenance of network connectivity (typically an LPWAN or radio frequency [RF] mesh).
- MDM & CIS Billing
- MDM MDM is a software solution that helps utilities manage and sort data collected from the HES. This data is used for billing (meter to cash), meter and network asset management, alert and alarm management, and other activities. MDM also consists of APIs for the seamless transmission of meter data to a third-party application.
- CIS Billing CIS billing software helps utilities generate accurate bills and organize customer data for efficient customer service.
- CEP & Data Analytics CEP platforms and solutions enable utilities to help their customers visualize near-real-time consumption data, track and analyze consumption patterns, and engage in campaigns that can help communicate key messages, such as tips for water conservation and other important alerts. The services assist utilities to monitor and detect leaks, assist in asset management, and improve operational efficiency.
- Design & Engineering & Project Management Consultants or system integrators offer smart water metering project management solutions that typically involve assisting water utility customers in the design, implementation, and execution of a smart water metering project. Project management could also include advisory services that assists utilities in implementing smart water metering solutions. In some cases, this could be only end-to-end implementation and execution of smart water metering projects.
| Competitive Environment | |
| Number of Competitors | More than 150 participants; about 50 companies have an average annual revenue greater than $10 million |
| Competitive Factors | Total cost of ownership, smart water meter quality, reliability, value-added solutions, end-to-end service provision, and long-term customer relationships |
| Key End-user Industry Verticals | Private and public water utilities |
| Leading Competitors | Itron, Diehl, Kamstrup, Arad group (incl. Contazara & WaterTech), Xylem Sensus, Axioma, Maddalena, Badger Meter Europa, Sagemcom, MeterSIT, Apator, GWF, B Meters, Suez, Birdz, and Vodafone |
| Revenue Share of Top 10 Competitors (2023) | 52% |
| Other Notable Competitors | INTEGRA Metering, Janz, ADD Grup, Honeywell Elster, Wasser Gerate, and Lorenz |
| Distribution Structure | Direct sales (by water meter OEMs), system integrators, and distributors |
| Notable Mergers and Acquisitions and Partnerships | Suez and Vodafone have partnered to offer NB-IoT-based smart water meters. The targeted implementation is about 2 million smart water meters by 2030 |
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Smart Water Metering Solutions Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Scope of Analysis
Segmentation
Competitive Environment
Distribution Channels
6Ps: Shaping the European Smart Water Metering Solutions Industry’s Growth Opportunities
Europe’s NRW Losses
Key Open/Public LPWAN Solution Providers and Coverage in Europe
Growth Metrics
Growth Drivers
Growth Restraints
Forecast Considerations
Revenue and Unit Shipment Forecast
Revenue Forecast by Segment
Revenue Forecast by Country
Revenue Forecast Discussion
Spain
Italy
Poland
Germany
France
UK
RoE
Companies to Action
Companies to Action (continued)
Companies to Action (continued)
Growth Opportunity 1: Dual AMR and AMI Connectivity
Growth Opportunity 1: Dual AMR and AMI Connectivity (continued)
Growth Opportunity 2: Carrier-grade LPWAN Solutions for Smart Water Metering
Growth Opportunity 2: Carrier-grade LPWAN Solutions for Smart Water Metering (continued)
Growth Opportunity 3: Value Addition through Customer Engagement Portals (CEPs)
Growth Opportunity 3: Value Addition through Customer Engagement Portals (CEPs) (continued)
Growth Opportunity 4: Meter Data Analytics to Support Holistic NRW Reduction and Water Network Optimization
Growth Opportunity 4: Meter Data Analytics to Support Holistic NRW Reduction and Water Network Optimization (continued)
List of Exhibits
List of Exhibits (continued)
Legal Disclaimer
- Smart Water Metering Solutions: Distribution Channels, Europe, 2023
- Smart Water Metering Solutions: NRW Losses, Europe, 2022
- Smart Water Metering Solutions: Growth Metrics, Europe, 2023
- Smart Water Metering Solutions: Growth Drivers, Europe, 2024–2030
- Smart Water Metering Solutions: Growth Restraints, Europe, 2024–2030
- Smart Water Metering Solutions: Revenue and Unit Shipment Forecast, Europe, 2020–2030
- Smart Water Metering Solutions: Revenue Forecast by Segment, Europe, 2020–2030
- Smart Water Metering Solutions: Revenue Forecast by Country, Europe, 2020–2030
- Smart Water Metering Solutions: Types of Water Service Management, Spain, 2023
- Smart Water Metering Solutions: PERTE Funding Split for Urban Water Cycle Digitalization, Spain, 2023
- Smart Water Metering Solutions: Types of Water Service Management, Italy, 2023
- Smart Water Metering Solutions: Estimated Spending on Water Loss Reduction, Italy, 2022–2026
- Smart Water Metering Solutions: Type of Water Service Management, Poland, 2023
- Smart Water Metering Solutions: Estimated Spending on Water Infrastructure, Poland, 2022–2027
- Smart Water Metering Solutions: Type of Water Service Management, Germany, 2023
- Smart Water Metering Solutions: Estimated Annual Spending on Water Infrastructure, Germany, 2023
- Smart Water Metering Solutions: Type of Water Service Management, France, 2023
- Smart Water Metering Solutions: Estimated Split of Water Infrastructure Investment, France, 2023
- Smart Water Metering Solutions: Type of Water Service Management, UK, 2023
- Smart Water Metering Solutions: Estimated Split of Water Network Infrastructure Investment, UK, 2023–2030
- Smart Water Metering Solutions: Type of Water Service Management, RoE, 2023
- Smart Water Metering Solutions: Estimated Split of Water Network Infrastructure Investment, RoE, 2023
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| Deliverable Type | Market Research |
|---|---|
| Author | Paul Hudson |
| Industries | Environment |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | Smart Water Metering |
| Keyword 2 | Europe Smart Water Meter Market |
| Keyword 3 | Smart Water Meter Market |
| List of Charts and Figures | Smart Water Metering Solutions: Distribution Channels, Europe, 2023~ Smart Water Metering Solutions: NRW Losses, Europe, 2022~ Smart Water Metering Solutions: Growth Metrics, Europe, 2023~ Smart Water Metering Solutions: Growth Drivers, Europe, 2024–2030~ Smart Water Metering Solutions: Growth Restraints, Europe, 2024–2030~ Smart Water Metering Solutions: Revenue and Unit Shipment Forecast, Europe, 2020–2030~ Smart Water Metering Solutions: Revenue Forecast by Segment, Europe, 2020–2030~ Smart Water Metering Solutions: Revenue Forecast by Country, Europe, 2020–2030~ Smart Water Metering Solutions: Types of Water Service Management, Spain, 2023~ Smart Water Metering Solutions: PERTE Funding Split for Urban Water Cycle Digitalization, Spain, 2023~ Smart Water Metering Solutions: Types of Water Service Management, Italy, 2023~ Smart Water Metering Solutions: Estimated Spending on Water Loss Reduction, Italy, 2022–2026~ Smart Water Metering Solutions: Type of Water Service Management, Poland, 2023~ Smart Water Metering Solutions: Estimated Spending on Water Infrastructure, Poland, 2022–2027~ Smart Water Metering Solutions: Type of Water Service Management, Germany, 2023~ Smart Water Metering Solutions: Estimated Annual Spending on Water Infrastructure, Germany, 2023~ Smart Water Metering Solutions: Type of Water Service Management, France, 2023~ Smart Water Metering Solutions: Estimated Split of Water Infrastructure Investment, France, 2023~ Smart Water Metering Solutions: Type of Water Service Management, UK, 2023~ Smart Water Metering Solutions: Estimated Split of Water Network Infrastructure Investment, UK, 2023–2030~ Smart Water Metering Solutions: Type of Water Service Management, RoE, 2023~ Smart Water Metering Solutions: Estimated Split of Water Network Infrastructure Investment, RoE, 2023~ |
| Podcast | No |
| WIP Number | PFOR-01-00-00-00 |
Growth Opportunities in the Smart Water Metering Solutions Industry, Europe, Forecast to 2030
Unprecedented Water Stress and Policies Favoring Water Conservation are Driving Demand for AMI-based Smart Water Metering Solutions in Europe
07-Aug-2024
Europe
Market Research

