After experiencing a significant post-Covid slump, the webinars and virtual events market returned to moderate growth in 2024. Growing at 4.8 percent over the previous year, revenue in 2024 is estimated to reach $1.45 billion.
As in-person event attendance surged to its highest level in more than four years, event vendors have realigned their solutions portfolio and strategies to address new opportunities. To accommodate significant market shifts, web events are becoming more intelligent, data-driven, engaging, and accessible.The pace of structural changes impacting the webinars and virtual events market—from the rise in hybrid events to an explosion in AI capabilities—is accelerating. Three converging trends are reshaping the future of webinars and virtual events:
- Focus on attendee engagement and experience
- Holistic AI-driven technology transformation
- Continued strengthening in hybrid events
Despite the strong return to in-person events, virtual and hybrid events will remain a robust opportunity throughout the forecast period. Extended reach, enhanced ease of use, greater engagement, advanced analytics, and a focus on sustainability are the primary growth vectors. AI and data-driven insights, along with hyper-personalization, are the cornerstone technologies. The market is experiencing an unprecedented pace of innovation with AI simplifying the event planning and execution cycle. AI-driven content production and personalization, attendee engagement, and insights are creating new value.
Customer organizations and market participants, including technology vendors, service providers, channel partners, resellers, and IT/telecom decision-makers, among others, will find value in leveraging the findings of this study to develop sustainable web events growth strategies.
Authors: Roopam Jain & Robert Arnold
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Web Events Industry
Scope of Analysis
Market Segmentation
Market Overview
Market Overview (continued)
Market Overview (continued)
Market Overview (continued)
Usage Trends
Competitive Landscape
Hybrid Work Trends
Unified Communications and Collaboration Solution Investment Drivers
Unified Communications and Collaboration Solution Selection Factors
C-suite Influence Remains High While the Influence of Line-of-Business Heads is Growing in Technology Decision Making
A Strong Focus on ESG and Sustainability
Enterprise AI Deployments Move Beyond Proof-of-Concept Stage
Improving Operational Efficiency is a Key Driver for AI Investments
Data Concerns and Ability to Assess ROI are Key Challenges
AI Deployments Across Business Functions
Technology Trends
Technology Trends (continued)
Key Growth Metrics
Growth Drivers
Growth Restraints
Forecast Considerations
Total Market—Revenue Forecast
Total Market—Revenue Forecast by Web Event Type
Revenue Forecast Analysis
Competitive Environment
Market Share Analysis
Market Share Analysis (continued)
Revenue Market Share
Key Competitors 2024
Growth Opportunity 1: Focus on AI and IoT for Personalized, Engaging Experiences
Growth Opportunity 1: Focus on AI and IoT for Personalized, Engaging Experiences (continued)
Growth Opportunity 2: App-based Experiences
Growth Opportunity 2: App-based Experiences (continued)
Growth Opportunity 3: Extensible, Programmable Events Platforms
Growth Opportunity 3: Extensible, Programmable Events Platforms (continued)
Growth Opportunity 4: Video Conferencing Integration
Growth Opportunity 4: Video Conferencing Integration (continued)
Growth Opportunity 5: Sustainability and Inclusion Value Propositions
Growth Opportunity 5: Sustainability and Inclusion Value Propositions (continued)
Benefits and Impacts of Growth Opportunities
Next Steps
List of Exhibits
Legal Disclaimer
List of Figures- Percent of Desk Workers Working Remotely, Global, 2024–2026
- Importance of Unified Communications and Collaboration Solution Investment Drivers, Global, 2024–2026
- Importance of Factors in Communications and Collaboration Solution Selection, Global, 2024–2026
- Roles Driving the Adoption of New Technology Solutions, Global, 2024
- Importance of ESG and Sustainability Practices to Achieving Business Goals, Global, 2024
- Current State of AI Deployment, Global, 2024
- Drivers of AI Implementation, Global, 2024
- AI Deployment Challenges, Global, 2024
- Current AI Deployments by Business Functions, Global, 2024
- Webinars and Virtual Events Market: Key Growth Metrics, Global, 2024
- Webinars and Virtual Events Market: Growth Drivers, Global, 2025–2029
- Webinars and Virtual Events Market: Growth Restraints, Global, 2025–2029
- Webinars and Virtual Events Market: Revenue Forecast, Global, 2019–2029
- Webinars and Virtual Events Market: Revenue Forecast by Web Event Type, Global, 2019–2029
- Webinars and Virtual Events Market: Revenue Share of Top Participants, Global, 2024
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| Deliverable Type | Market Research |
|---|---|
| Author | Roopam Jain |
| Industries | Telecom |
| No Index | No |
| Is Prebook | No |
| Keyword 1 | virtual events market |
| Keyword 2 | webinars and virtual events market |
| Keyword 3 | virtual and hybrid events market |
| List of Charts and Figures | Percent of Desk Workers Working Remotely, Global, 2024–2026~ Importance of Unified Communications and Collaboration Solution Investment Drivers, Global, 2024–2026~ Importance of Factors in Communications and Collaboration Solution Selection, Global, 2024–2026~ Roles Driving the Adoption of New Technology Solutions, Global, 2024~ Importance of ESG and Sustainability Practices to Achieving Business Goals, Global, 2024~ Current State of AI Deployment, Global, 2024~ Drivers of AI Implementation, Global, 2024~ AI Deployment Challenges, Global, 2024~ Current AI Deployments by Business Functions, Global, 2024~ Webinars and Virtual Events Market: Key Growth Metrics, Global, 2024~ Webinars and Virtual Events Market: Growth Drivers, Global, 2025–2029~ Webinars and Virtual Events Market: Growth Restraints, Global, 2025–2029~ Webinars and Virtual Events Market: Revenue Forecast, Global, 2019–2029~ Webinars and Virtual Events Market: Revenue Forecast by Web Event Type, Global, 2019–2029~ Webinars and Virtual Events Market: Revenue Share of Top Participants, Global, 2024~ |
| Podcast | No |
| Predecessor | K5A8-01-00-00-00 |
| WIP Number | K981-01-00-00-00 |
Growth Opportunities in the Webinars and Virtual Events Market, 2024-2029
Focus on AI, Engagement, and Access Reshape the Market Beyond the Boom
27-Dec-2024
Global
Market Research