The Frost & Sullivan Customer Contact East Executive MindXchange event revealed an evolving customer experience (CX) landscape in which a back-to-basics theme emerged. While the rate of change is accelerating, thanks in large part to technology innovation designed to meet the challenge of growing customer engagements, contact center thought leaders encouraged their colleagues to double down on important foundational best practices, including - ensuring a culture of excellence that nurtures empathy, caring, and results for employees and customers; - embracing more thoughtful strategic planning that provides direction and confidence for stressful and challenging environments; and - developing a robust data strategy that allows leaders to leverage data to make more informed decisions and best take advantage of the rapid innovation flowing from artificial intelligence. Achieving these goals are good for business but and the right thing to do for employees, customers, and stakeholders, creating a healthy work environment that delivers a great CX.