Digital Media

Digitization today pervades every aspect of our lives and has transformed the power of the consumer. The ubiquity of the Internet has ensured an increasing base of connected customers and leading to endless possibilities for growth opportunities.

But how can an organization tap into these opportunities? The connected consumer needs to be analysed and catered to with specialized tools and processes that can help deliver repeated optimal customer experience. Targeted

From simple user interfaces to large data asset management; from Big Data analytics to Digital Marketing, from digital educational tools to experiential learning programs, the IT industry is consistently innovating products and services that can help an enterprise reach, engage with and serve a targeted customer faster with high rate of success.

Frost & Sullivan’s Digital Transformation research and consulting programs look at the advent of newer technologies and their impact on organizations, disrupting old processes and enabling a new horizon of opportunities for companies to turn around old, fragmented business segments into a transformed consumer-centric service approach. The Enterprise Digital Media markets we cover include, but are not limited to:

• Big Data Analytics
• Web and Mobile Analytics
• Online Advertising
• Embedded Software
• Digital Asset Management (DAM), Enterprise Content Management (ECM)
• Software Licensing
• Digital Storage
• Digital Publishing
• CAD Software
• Digital Rights Management (DRM), Content Protection
• Video Webcasting
• Lecture Capture and Learning Management Systems (LMS)

We work closely with the world’s largest IT firms, telecom operators, technology vendors, OEMs and upcoming, disruptive start-ups to help them find their footing in this sea of change. Tailored, customized solutions provide clients with the best strategies for growth, supported by the right key data points researched to meet the client’s needs and the specific engagement. Our research spans broadly across the sector and provides deep insights into specific markets in the most significant areas of IT and the digital media industry.