This outlook study provides information on the key trends and predictions for the automation market in the Middle East and Africa in 2020, analysing developments across end-user industries. Demand for automation solutions in this region experienced a steady growth in 2019, aided by the moderate investment climate. The automation market across the region is set for a paradigm shift due to digitalisation initiatives by end-user industries. Focus on portfolio consolidation through mergers and acquisitions (M&As) and partnerships will gain prominence in 2020. This study analyses the effect of such changes on the market in detail, along with other trends that are expected to transpire over the upcoming year as organisations set to prepare for the future. Digital Transformation is reshaping the industrial market and creating new pivots of growth for automation solution providers in the Middle East. Digitisation was the key theme across major end-user industries in the region. Automation majors have realigned their market strategies to match the opportunities offered by digitisation. We expect that there will be an increased number of M&As for companies with Industrial Internet of Things (IIoT) capabilities. Established industrial automation companies have a large appetite for digitalisation and analytics capabilities, which serves as a strategy for gaining a competitive advantage in the market. While there is an appetite for automation in Africa, market price sensitivity, low skills, and a slow shift towards local value-added manufacturing have led to a slow uptake of advanced automation technologies. Businesses in South Africa have been investing steadily to prepare for the impact of the fourth industrial revolution. This study also highlights the IIoT platform offerings of major automation companies and end-user partnerships with IIoT firms.
Integration of IIoT technologies will complement conventional automation systems, as end users will have better control over the systems’ functionality and monitoring. Though traditional automation vendors are offering IIoT-ready solutions, forging strategic partnerships with pure-play IIoT providers will add value to the existing offering and enable automation vendors to be a single point of contact for end users. The new ethos of automation vendors is in creating partnerships with start-ups that have expertise in niche technologies (Cybersecurity, Digital Twins, Blockchain, Drones) in order to generate market growth. This trend is evolving quickly in the Middle East region. This automation outlook also offers in-depth outlook on the key trends across end-user verticals that affect the Middle East and Africa automation market.
Key Issues Addressed
- What are the key factors that will influence the Middle East and Africa automation market in 2020?
- What are the key growth opportunities for automation companies?
- What are the key automation trends to watch out for in 2020?
- What are the key end-user industry trends which will have an impact on the automation market in 2020?
- What is the impact of digitalisation in the automation market?
Author: Arun prasath

Top Predictions for 2020
Top 10 Trends—Short Term
Top 10 Trends—Medium Term
Top 10 Trends— Long Term
Market Impact Analysis of Top 10 Trends
Market Engineering Measurements
2020 Middle East Automation Outlook—Regional Revenue Snapshot
Market Share Analysis
Insights on Automation Players—Focus Areas in the Region
Research Scope
Product Definitions
Product Definitions (continued)
Product Definitions (continued)
End-User Segment Definitions
End-User Segment Definitions (continued)
Key Questions this Study will Answer
Middle East—Top 5 Growth Opportunities
Saudi Arabia and Iran—GDP Growth Outlook
Saudi Arabia and Iran—Economic Outlook Analysis
Qatar and Turkey—GDP Growth Outlook
Qatar and Turkey—Economic Outlook Analysis
Middle East—Key Economic Developments
Middle East—Key Economic Developments (continued)
2020 Middle East Economic Outlook—Top Predictions
Middle East—Country Economies
Future Economic Trends—Diversification and Localisation Efforts
Oil—Slide in Average Prices
Data Tables—Turkey, Saudi Arabia, and Qatar
Data Tables—Iran, UAE, and Egypt
Trend—Increasing Focus on Industrial Cybersecurity
Trend 1—Growing Partnerships and JVs
Trend 2—Blockchain in the Industrial Space
Trend 2—Race to Triumph with Blockchain in Industrial Markets
Trend 3—Transformation of 5-Level Model to Network Architecture
Trend 4—Shift from Product-based to Lifecycle Services
Trend 4—Emerging Automation Service Models in the Middle East Region
Trend 5—Industrial Cloud—Increasing Adoption
Trend 5—Digitisation becomes the New Mantra across End-user Industries
Trend 6—Drones: Operational Intelligence for Monitoring and Surveying
Trend 6—Increasing Presence of Drone Suppliers in the Middle East
Trend 7—Digital Twins for Enhanced Process and Product Visibility
Trend 7—Digital Twins to drive Innovation in the Middle East Energy Market
Trend 8—Industry in Transition—Open Process Automation Systems
Trend 9—Main Automation & Information Contractor: MAIC
Trend 9—Main Automation & Information Contractor: MAIC (continued)
Emerson’s Transformation—Digital Strategy (Global)
ABB’s Transformation—Digital Strategy (Global)
Siemens’ Transformation—Digital Strategy (Global)
Honeywell’s Transformation—Digital Strategy (Global)
Schneider Electric—Digital Strategy (Global)
Yokogawa—Digital Strategy (Global)
O&G—Key Trends
O&G—Investment Forecast
Water & Wastewater—Key Trends
Water & Wastewater—Investment Forecast
Chemicals & Petrochemicals—Key Trends
Chemicals & Petrochemicals—Investment Forecast
Metals & Mining—Key Trends
Metals & Mining—Investment Forecast
Africa—Top 5 Growth Opportunities
Tanzania and Kenya—GDP Growth Outlook
Tanzania and Kenya—Economic Outlook Analysis
Egypt and Nigeria—GDP Growth Outlook
Egypt and Nigeria—Economic Outlook Analysis
South Africa—GDP Growth Outlook and Economic Outlook Analysis
Africa—Key Economic Developments
2020 Africa Economic Outlook—Top Predictions
GDP of Top 10 Countries in Africa—The Next Economic Powerhouses
Beyond Kenya, Nigeria, and SA—The Next Big Economic Powerhouses
Overview of Top 5 Mega Trends in Africa
O&G Investment Trends
F&B Trends
Mining Industry in South Africa
Water & Wastewater Trends
Africa—Emerging Trends
Africa—Key Automation Technology Trends and Expected Implications
Automation Adoption Trends in the F&B Segment
Impact of Digitalisation on the F&B Segment
Automation Adoption Trends in the Water & Wastewater Segment
Impact of Digitalisation on the Water & Wastewater Segment
Automation Adoption Trends in the Metals & Minerals Segment
Impact of Digitalisation on the Metals & Minerals Segment
Growth Opportunity 1—Cybersecurity Solutions
Growth Opportunity 2—Value Shift from Hardware to Software
Growth Opportunity 3—Partnership with IIoT Vendors
Strategic Imperatives for Success and Growth
Key Conclusions
Legal Disclaimer
List of Exhibits
List of Exhibits (continued)
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Key Issues Addressed
- What are the key factors that will influence the Middle East and Africa automation market in 2020?
- What are the key growth opportunities for automation companies?
- What are the key automation trends to watch out for in 2020?
- What are the key end-user industry trends which will have an impact on the automation market in 2020?
- What is the impact of digitalisation in the automation market?
Author: Arun prasath
| Deliverable Type | Market Outlook |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Arun Prasath |
| Industries | Industrial Automation |
| WIP Number | PB08-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 95,939,420 |
Middle East and Africa Industrial Automation Market Outlook, 2020
Digital Transformation Reshapes the Industrial Market and Creates New Pivots of Growth for Automation Solution Providers in the Region
17-Jul-2020
South Asia, Middle East & North Africa
Market Outlook
