Dubbed as the next big thing in the automotive industry, adaptive steering solutions failed to live up to the hype generated in the early part of this millennium. Launched in 2003, BMW’s adaptive steering solution was touted to be a game changer. Subsequent launches by other OEMs, particularly for rear-wheel steering (RWS) and four-wheel adaptive steering (4WAS), did not help the market gain traction.
However, since late 2015/early 2016, adaptive steering solutions have been making a comeback of sorts. OEMs such as Renault and Honda have reentered the market with adaptive RWS. Other manufacturers such as Audi, Cadillac, Porsche, and Ferrari have also started offering some form of adaptive RWS, while Ford has started to roll out adaptive front steering (AFS) in some of its top-selling models across Europe and North America.
As the automotive industry moves toward automated driving, certain segments are expected to witness a drastic shift in demand, deployment, and technology development. One such segment is steering. Adaptive steering, which has gained traction among premium-end vehicles, primarily, is expected to be affected by such developments. Although the short-term focus is on semi-automated vehicles, this offers a window of opportunity for steering technologies, especially for AFS, which will have to compete with developments in other technologies such as steer-by-wire.
This Frost & Sullivan research service deep dives into the various adaptive steering types and provides a comprehensive analysis of the technology. It analyzes market trends in North America and discusses their impact on the growth and the performance of each type of adaptive steering solution. The study also includes OEM competitive aspects such as technology penetration forecast by OEM and vehicle segment. The base year is 2021, and forecasts are provided through to 2030.
Author: Kamalesh Mohanarangam
Adaptive Steering Market
Types of Adaptive Steering
Adaptive Steering Market Analysis
OEM Analysis
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Strategic Imperative 8™ on the Adaptive Steering Market
Growth Opportunities Fuel the Growth Pipeline Engine™
Adaptive Steering Market Overview
Key OEM Competitors for the Adaptive Steering Market
Market Segmentation
Key Market Metrics
AFS Schematic
AFS Types
Adaptive RWS Schematic
RWS Types
Adaptive AWS Schematic
Growth Drivers
Growth Restraints
Forecast Assumptions—Adaptive Steering Market
Market Analysis—North America Technology Penetration
Pricing Trends and Forecast Analysis—Adaptive Steering Market
Revenue Forecast by Type—Adaptive Steering Market
Market Analysis—Technology Penetration by Type
Market Analysis—Market Share by OEM Group
Market Analysis—Market Share by Vehicle Segment
Market Analysis—Market Share by OEM Type
Competitive Environment—Adaptive Steering Market
Competitive Environment— Overview
OEM Group in Focus—Volkswagen Group
OEM Group in Focus—Ford Group
OEM Group in Focus—BMW Group
OEM Group in Focus—Honda Group
OEM Group in Focus—Renault Nissan Mitsubishi Alliance
Growth Opportunity 1: Adaptive Steering for Improved Maneuverability, 2021
Growth Opportunity 1: Adaptive Steering for Improved Maneuverability, 2021 (continued)
Growth Opportunity 2: Steer-by-Wire Systems to Include AFS as a Standard Deployment to Offer More Functionality, 2030
Growth Opportunity 2: Steer-by-Wire Systems to Include AFS as a Standard Deployment to Offer More Functionality, 2030 (continued)
Growth Opportunity 3: Technology Deployment as a Factor of Development Cost to Increase Penetration, 2030
Growth Opportunity 3: Technology Deployment as a Factor of Development Cost to Increase Penetration, 2030 (continued)
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| Deliverable Type | Market Research |
|---|---|
| No Index | No |
| Podcast | No |
| Author | Kamalesh Mohanarangam |
| Industries | Automotive |
| WIP Number | PB9B-01-00-00-00 |
| Is Prebook | No |
| GPS Codes | 9800-A6,9813-A6,9B13-A6 |
North American Adaptive Steering Growth Opportunities
E Segment Vehicles and Pickups will Drive Market Growth in 2030
18-Aug-2021
North America
Market Research