This Frost & Sullivan study surveys the online video platform (OVP) market, which has become an increasingly critical enabler of all digital content. The study considers OVP providers that support enterprises, brands, and organizations to inject video into their websites, apps, and other online properties and leverage audience data for additional business uses. The OVP acts as a single hub for video conversion to many online video formats, which facilitates video delivery across multiple platforms and devices. OVPs have transitioned from an infrastructure offering to a value-added service to help companies maximize the value of their content. Previously siloed providers of offerings with video functions are increasingly resembling one another in terms of feature sets. OVPs are driving value through an expanding suite of embedded functions (handling from ingest to distribution) and increasingly adding or integrating services for monetization, audience engagement, or accessibility.
A wide range of OVPs meets the numerous and various needs of the expanding number and types of content creators and owners. These prospective customers require easy-to-use tools that will enable them to effectively stand up to a media division with only a few resources. Considering the current fears of recession, and in combination with preexisting angst about diminishing revenue in streaming services, content owners are anxious, and OVP providers are positioning themselves as a solution for content owners to simplify their technology stacks and monetize content more effectively.
Author: Nicholas Baugh
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top 3 Strategic Imperatives on the Online Video Platform Industry
Growth Opportunities Fuel the Growth Pipeline Engine™
Key Takeaways
Scope of Analysis
Scope of Analysis (continued)
What is OTT and OVP?
Like Layers of an Onion
OVP in Typical Video Flows
Components versus Services
Uses of Video: Internal- and External-facing Uses
Overlapping Customer Segments of OVPs
Convergence with Similar Service Providers
Some Key Participants in the OVP Space
OVP Integrations
Business Models
Every Company is Becoming a Video-first Company
Growth Metrics
Revenue Forecast
New Creators Will Change the Relative Size of Market Segments
Pandemic Acceleration of Video Trends
Growth Drivers
Growth Restraints
Future Trends: Convergence of Video Experiences—Live, Real-time, On-demand, Synchronous Broadcasts
Future Trends: Cyclical Flows of Technology
Competitive Environment
Competitive Factors
Competitive Factors (continued)
Competitive Factors (continued)
Notable Participants
Notable Participants (continued)
Notable Participants (continued)
Growth Opportunity 1: AI Arms Race
Growth Opportunity 1: AI Arms Race (continued)
Growth Opportunity 2: Plans for Interactive and Immersive Content
Growth Opportunity 2: Plans for Interactive and Immersive Content (continued)
Growth Opportunity 3: International Localization
Growth Opportunity 3: International Localization (continued)
Growth Opportunity 4: Sustainable Energy Adaptations
Growth Opportunity 4: Sustainable Energy Adaptations (continued)
List of Exhibits
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List of Figures- Online Video Platforms: Growth Metrics, Global, 2022
- Online Video Platforms: Revenue Forecast, Global, 2022-2029
- Online Video Platforms: Growth Drivers, Global, 2023-2029
- Online Video Platforms: Growth Restraints, Global, 2023-2029
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| Deliverable Type | Market Research |
|---|---|
| Author | Nicholas Baugh |
| Industries | Entertainment and Media |
| No Index | No |
| Is Prebook | No |
| List of Charts and Figures | Online Video Platforms: Growth Metrics, Global, 2022~ Online Video Platforms: Revenue Forecast, Global, 2022-2029~ Online Video Platforms: Growth Drivers, Global, 2023-2029~ Online Video Platforms: Growth Restraints, Global, 2023-2029~ |
| Podcast | No |
| WIP Number | K8BB-01-00-00-00 |
Online Video Platform Growth Opportunities
Converging Services and the Expanding Content Universe Propel New Uses and Drive Efficiency
12-Jun-2023
Global
Market Research