Many of the common problems encountered by viewers are the result of connectivity issues, especially on mobile. Globally, many viewers are plagued by problematic cellular connections that can’t support their on-demand video needs. Studies show that viewers are increasingly impatient, and the lag or buffering that results from insufficient connectivity can create an intolerable user experience. Downloads solve many QoE viewership issues by allowing users to download videos to their device when they have a great connection, so they can watch when connectivity is poor or nonexistent.