The purpose-built vehicle (PBV) market is a new business model in the automotive industry that involves original equipment manufacturers (OEMs) designing, manufacturing, and selling highly customized vehicles according to customers’ application needs. There are high demand and competition in the shared mobility market, ride-hailing services, and last and middle-mile cargo delivery services. As such, service providers in these areas need customized vehicles with components and features that will be useful for their customers and enable them to achieve high customer satisfaction levels.
The PBV market has many automotive startups such as REE Automotive, Arrival, and Canoo that design and develop electric, purpose-built, and tailor-made vehicles to suit particular applications. Several conventional automotive OEMs like Hyundai, Kia, Ford, and Renault also seek business opportunities in this market, converting their existing vehicle models into PBVs.
Frost & Sullivan aims to provide insights into the PBV market by defining PBVs and their segmentation by application. We conducted case studies on market participants, highlighting technology trends, how they tailor vehicles according to specific applications, and details of vehicles they plan to launch. The report also compares conventional vehicles' design and manufacturing processes against PBVs and analyzes the latter's advantages in terms of operations. Other information includes:
• PBV timeline, market, and business model overview
• Factors driving and restraining market growth
• Market sizing and forecast by PBV sales volume between 2021 and 2030
• Business opportunities in the shared mobility space and cargo delivery market
• Future PBV business areas, challenges, and application areas
Why is it Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Purpose-built Vehicles Market
Growth Opportunities Fuel the Growth Pipeline Engine™
Growth Drivers
Growth Restraints
Business Models
Market Participants
Competitive Landscape
Competitor Comparison
Vehicle Launch Timeline
Partnerships
Definition
Segmentation
Benefits—Manufacturer Perspective
Benefits—Customer and End-user Perspective
Commercialization Timeline
Strategy Evolution
Applications Timeline
Business Areas
PBV Customers
Target Customer Requirements
Converted Vehicle vs PBV Design Options
Microfactory Approach
Technology Convergence and its Advantages
Electrification
Skateboard Platform Analysis
Cost Comparison—PBVs and Conventional Vehicles
Conventional Taxi vs Purpose-built Shared Mobility Vehicle
Customer Requirements
Opportunities for MaaS Providers
Case Study 1—Volkswagen MOIA
Case Study 2—e.GO Moove
Case Study 3—Zoox
Case Study 4—Sooorya EV
Conventional eLCV and Purpose-built eLCV
Customer Requirements
Total Cost of Ownership—Purpose-built Commercial Vehicle Perspective
Case Study 1—Arrival
Case Study 1—Arrival and Uber Partnership
Case Study 2—Canoo
Case Study 3—REE Automotive
Case Study 3—REE Automotive’s Road to Commercialization
Case Study 4—Lightning eMotors
Case Study 5—Rivian
Case Study 6—GreenPower Motor
Case Study 7—Volta Trucks
PBV Concepts from Traditional OEMs—KIA
PBV Concepts from Traditional OEMs—General Motors
PBV Concepts from Traditional OEMs—Hino Motors
Traditional Automotive OEMs—Converted Vehicles or PBVs?
Business Model—Interchangeable Purpose-built Top Hats on a Single Skateboard
Business Opportunity Areas
Commercialization Challenges
Macroeconomic Outlook
ePBV Sales Volume Forecast
Growth Opportunity 1—Disrupt the Ride-hailing and Cargo Delivery Vehicle Markets
Growth Opportunity 1—Disrupt the Ride-hailing and Cargo Delivery Vehicle Markets (continued)
Growth Opportunity 2—Provide Opportunities for Startups in the Commercial Vehicle Segment
Growth Opportunity 2—Provide Opportunities for Startups in the Commercial Vehicle Segment (continued)
Growth Opportunity 3—Facilitate the Advent of Autonomous Shuttles and Robotaxis
Growth Opportunity 3—Facilitate the Advent of Autonomous Shuttles and Robotaxis (continued)
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| Deliverable Type | Market Research |
|---|---|
| Author | Thanigesh Arumugam Parthasarathi |
| Industries | Automotive |
| No Index | No |
| Is Prebook | No |
| Podcast | No |
| WIP Number | PCFB-01-00-00-00 |
Global Purpose-built Vehicle Strategic Insights and Growth Opportunities
Increased Customer Demand and Expectations in Ride-hailing, Shared Mobility, and Last and Middle-mile Delivery Enable Opportunities
09-May-2022
Global
Market Research